Looking at the development of the automobile industry, the domestic automobile industry started much later than other regions, the foundation and level of car manufacturing are relatively low, and when the Chinese people just have the strength to buy cars, they often choose joint venture cars.
At that time, the domestic automobile market, joint venture cars and imported cars occupied most of the market share, domestic cars are in the advent stage, with the introduction of the "joint venture system", a large number of domestic car brands have found a direction of development, "back to the tree to cool off"!
Foreign car brands entering The country can choose up to two domestic car brands to build a joint venture factory, aiming to provide development opportunities for domestic car brands and learn advanced car manufacturing technology!
Among the many joint venture car brands, the German Volkswagen Group has become synonymous with joint venture cars, in the 1980s and 1990s, to own a Volkswagen Santana means success, when Santana was a symbol of identity and status, the older generation called it "Poussin".
Speaking of this car, we have to mention Santana's prototype car, the domestic caused Santana is a special model, the prototype car is the European and American station wagon version of the Passat B2, this car has good sales and reputation, in the country's performance is also very good.
Carefully discuss the development process of classic Santana, starting from 1983, when parts were introduced from the Headquarters of Volkswagen in Germany, assembled in Shanghai Automobile Factory, santana at that time did not have a clear positioning, home, commercial are applicable, perfectly cater to the gap of the domestic automobile market, so it has become a generation of god car.
At that time, Santana can be described as a high-end model, the general family conditions of people can not afford to buy, to know that the price of classic Santana was as high as 180,000 yuan, although the price of the current Santana is about 70,000 yuan, but it has long been not the original product, but it has retained a brand name, after the Passat B2 was discontinued, the classic Santana had to be transformed.
Why the original price is so high, we may consider the product quality and cost cost at that time, in fact, Santana in the introduction of the domestic automobile market, the German Volkswagen once suggested a price of 100,000 yuan, which is similar to the current highest configuration Santana's price, why did it sell to 180,000 yuan in the later period?
At that time, although Santana completed the joint venture to build a factory, but only 5% of the parts can complete self-production, whether it is the domestic car manufacturing technology is not in place, or the German Volkswagen technology blockade, 95% of the parts need to be imported in Germany, which involves import costs, compared to the joint venture factory, Shanghai Automobile Factory is more like an assembly plant, completely without mastering the technology of automobile research and development.
Another cost is labor, the assembly line at that time was not perfect, the degree of automation and mechanization was not high, most of the assembly of parts and components needed labor, labor costs accounted for too large, in order to improve product quality at the same time, improve the cost of car manufacturing.
At that time, the German Volkswagen priced 100,000 yuan for Santana, which was considered in the case of Germany, considering the current situation in China, the price of 100,000 yuan may not be enough to maintain the later development, so the price was raised to 180,000 yuan.
This Santana 87 is loved by young car owners, although it has been discontinued for a long time, but the car market still leaves a lot of legends, many owners buy second-hand Santana for modification, the whole vehicle temperament does not lose BBA.