The Swiss Federal Supreme Court announced on March 4 local time that the final appeal of three Olympic swimming gold medalists and Chinese swimming star Sun Yang against the ban was rejected, and the ban was maintained until the end of May 2024.
The Swiss court ruled that:
The final appeal was dismissed
In a statement, the Swiss court ruled that sun Yang's punishment by the Court of Arbitration for Sport "does not violate the basic principles of public order, nor has sun Yang's right to be heard in any way, which cannot be a ground for athletes to appeal further".
This latest ruling has settled the "Sun Yang case" that lasted for more than three years and lasted for 839 days. Sun Yang's 4-year and 3-month ban period (51 months) begins on February 28, 2020, and the suspension period expires on May 28, 2024.
For the appeal, Sun Yang also needs to pay 15,000 Swiss francs, or nearly 103,000 yuan in related legal fees.
I want to participate in the Olympics again
Does Sun Yang still have a chance?
The 2024 Paris Olympics are scheduled to take place from July 26 to August 11 of that year. In terms of time alone, Sun Yang, who ended his ban at the end of May, has the opportunity to participate in the Paris Olympic Games.
For Sun Yang's future, Phelps, a former swimming overlord, said during the Tokyo Olympics last year that he was optimistic about Sun Yang's comeback: "Sun Yang is obviously a very talented player... If Sun Yang has the enthusiasm and desire to return to the field, he can definitely accomplish any goal he wants to achieve, and a game like the Olympic Games will 'miss' him. ”
On August 8 last year, Sun Yang accepted a video link, which was his first public interview with the media after he was banned. When the host Liu Jianhong asked about the retirement plan, Sun Yang began to wipe his tears with tissues, he said: "In fact, it should be said that this idea has been there since last year, no matter what time you leave the pool, there will be such a day." ”
When Liu Jianhong asked whether the Paris Olympics could come back, Sun Yang said that the Paris Olympics are difficult and opportunity for him to coexist, there are difficulties to have motivation, do what they should do, go with the flow, everyone will see what everyone wants to see. Sun Yang also revealed that he still maintains training and swims 4-5 kilometers a day.
On December 1 last year, Sun Yang started a live broadcast at the Hangzhou Hotel to celebrate his 30th birthday. During the period, Sun Yang once again told netizens: "What you think in your heart is the same as what I think in my heart, and the goal and persistence in your heart have never changed." I hope to cheer together in the future days, persevere, and always support me, so that everyone can see a different me after the age of 30. As long as I try, I will be able to stick to the Paris Olympics. ”
However, Sun Yang, who will be 33 years old and has been banned for more than four years, can still restore a few percent of his competitive state, and whether he can stand out from the team selection competition is worth a question mark.
Immersive live streaming is controversial
10w=Low？ Not doing the right thing or trying to transform?
What worries swim fans even more is that Sun Yang has recently begun to transform into a "anchor with goods".
On January 14 this year, Sun Yang opened his own "2022 live broadcast first battle", starting from 11:05 a.m. to 11:57 p.m. at night, except for a break in the middle, the cumulative live broadcast time exceeded 10 and a half hours.
In the live broadcast, Sun Yang is like a veteran of carrying goods who has been practicing for a long time, the process is clear, the golden sentences are frequent, "let your cheeks be like a bun Q bullet tight" and "the color is like a rose" and other metaphors are all handy, not only to understand the efficacy of the product, but also to try the techniques are very skilled. Some people even ridiculed him, like "Li Jiaqi in Yang pi".
The data of this cargo is also quite good, with total sales of nearly 33 million, once ranking first on the platform with goods.
But what makes people "go down" is that Sun Yang recently took the goods live and played the "immersive live broadcast" challenge, not only playing the slogan of "who makes the noise first counts who loses", but also arrogantly setting additional conditions for interaction: "The number of people will take off sunglasses when it reaches 30,000, laugh at it to 50,000, keep smiling until 80,000, and speak until 100,000." ”
Public opinion has mixed reviews of this. Some people think that cross-border goods are more or less identityless, and some netizens directly linked the number "10w" with the word "low".
Some people were heartbroken, "I didn't expect to see him swim for ten years and end up like this."
Some people also expressed their understanding that as long as it is reasonable and legal to make money, live streaming should not become the reason for athletes to be complained about and blamed.
Athletes bring goods, Sun Yang is not the first case. Previously, Deng Yaping, Lin Dan, and Yang Qian had all participated in similar live broadcast activities, and many retired athletes had tried to live stream goods.
Short-track speed skating Olympic champion Wang Meng even opened a sports MCN company, specializing in recruiting retired athletes to live stream goods, hoping to find a new way out for their "reemployment": "Retired athletes also need to live." ”
Retired athletes switched to live broadcasting
It's not an option
But if a generation of sports wizards
In the end, you can only become a profitable anchor with goods
The operation method is very "confusing"
Inevitably let the people who like him
Mourn their misfortunes, and anger them
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Edit: Rose sand
Editor-in-Charge: Cheng Chen