"I don't have any concept of money, and the motivation for being a businessman is not to make money, but to realize every dream." Star Sun Jingyuan told the reason for her own entrepreneurship, "I don't want to be a monotonous person, but I hope to have different attempts and realize different life values." "From singers, actors, hosts to businessmen, Sun Jingyuan has been trying to challenge different life roles, according to Sun Jingyuan's concept of human life, life should not have rules and regulations, so she crossed the border to do e-commerce, and The Giant Billion Star City also came into being, officially launched in October last year.
According to the official introduction, Juyi Star City is a new e-commerce app created by China Juyi Group, focusing on the online sale of film and television IP derivatives. At present, Juyi Star City has reached cooperation with super IPs such as "Spider-Man", "Rise of the Apes", "Happy Comedian", "The Richest Man in Xihong", "I Am Not a Medicine God", etc., and sells genuine derivatives online. At the same time, Juyi Star City has also reached a cooperation with Huayi Brothers Film and Television Culture Media Co., Ltd., which means that there will be many new popular film and television IP derivatives online.
In addition to film and television IP derivatives, Juyi Star City also cooperates with high-end brands such as clothing, 3C digital, and beauty to provide users with more dimensions of shopping options. As Sun Jingyuan said, her goal is to create a full-category e-commerce platform, "other e-commerce platforms have some goods we have, other e-commerce platforms do not have us also." ”
When it comes to e-commerce, the first thing that comes to mind is Taobao and JD.com. As a third-party platform, Taobao and Jingdong carry a large number of brand goods, although the two major enterprises have grown into industry giants, there are still many entrepreneurs who want to take root in the e-commerce industry. Sun Jingyuan is also one of these entrepreneurs, but unlike them, Sun Jingyuan has chosen a path that no one has taken, and unlike the traditional e-commerce platform, Juyi Star City has abandoned the business methods based on the settled brand and built a new type of e-commerce based on the production of film and television IP derivatives.
In addition to film and television IP derivatives, Juyi Star City also produces literary IP derivatives and comic IP derivatives, at first glance, this platform seems to be a comprehensive peripheral mall, but in fact, it is very different from the surrounding mall. Sun Jingyuan took the newly launched "The Richest Man in Xihong" hot sauce of Juyi Star City as an example to illustrate the business logic, "The IP derivative of Juyi Star City refers to the ip derivative of Juyi Star City, multiplied by film and television IP or industrial IP and comic IP, so that the product has one more identity, so that an ordinary product has a higher popularity after being associated with IP, giving it brand value." It can be seen that Juyi Star City is not simply around the IP to create goods, but also focuses on making ordinary products associated with IP. As for why this business strategy came to mind, Sun Jingyuan explained, "Each IP has its own story, and the audience of the story will have feelings for it." The traffic of IP derivatives is derived from emotional excess, and it is very three-dimensional. ”
According to this business concept, when the goods of Juyi star City are IP, the audience of these IPs will pay attention to these products because of their emotional tendency, without spending too much operating costs. It is not difficult to understand why Sun Jingyuan would say that Juyi Star City is a brand builder.
At present, Juyi Star City has received tens of millions of angel round financing, and on why investors value Juyi Mall, Sun Jingyuan believes that the project itself has played a decisive role. "Mega Billion Star City is a good project, not only because IP can bring traffic to the platform, but also because IP can connect many industries, and these industries are built on the basis of manufacturing."
This is undoubtedly a positive for the current manufacturing industry.
In recent years, the cost of Chinese and land has risen, and the cost of Processing Trade in China has also risen, resulting in many foreign companies transferring processing trade to countries with cheaper labor and land resources such as Vietnam, Bangladesh and Cambodia. China's foundry business is struggling, and the need to create its own brand is becoming more and more urgent. The most difficult problem facing the transformation of these foundries is creativity and marketing promotion. In terms of creativity, Sun Jingyuan believes that Juyi Star City will infinitely enlarge the attributes of IP cross-border and form a variety of innovative products, and foundries can create their own brands by manufacturing these products. In terms of marketing promotion, because these products have IP endorsement, it is also easier to brand. In addition to the foundries that are transforming, China also has many of its own brands. There are more than 220 kinds of industrial products in the domestic real economy, and the output is the first in the world. However, among the 100 world-famous brands in China, there is only one Huawei. On this point, Sun Jingyuan also expressed her own view: "The brand's failure to gain popularity is a problem with the operation of the factory. Not knowing how to innovate is probably the biggest problem. Juyi Star City has a large number of IP, which can help factories solve these problems and create more Chinese brands, which is the macro value of Juyi Star City. ”
Getting inspiration from ip, digging up some creative products, and making every product become soulful and valuable are the goals of Mega Billion Star City. "We hope that the factories we work with can increase their exposure and build their own popularity through our popular IPs, so as to get more opportunities to cooperate with other companies." Sun Jingyuan said.
As the world's first all-category e-commerce platform based on IP derivatives, Juyi Star City is not only a third-party platform, but also the founder of the brand, and also a cross-border expert! Juyi Star City not only has its own online app, and then will continue to increase offline physical stores, Juyi IP pop-up stores in 2017 to do very successful, in 2018 will continue to continue, continuous expansion in the country and the world, while combining with the giant billion leader mobile home will make the brand stronger and bigger!
Giant billion leader mobile house prefabricated building is honored to also become a new industry advocated by the country, because persistence and innovation can be smoothly promoted when good policies come, the country has good policies, and giant billion leaders have factories with good products and good design, and this is a perfect combination. Juyi leader continues to improve new products, so that characteristic towns and homestays and scenic spots and other places can not lack Juyi leader housing, the implementation of each land resource project, do a good job in operation + design + manufacturing + sales one-stop service.
Giant billion leaders will continue to cross-border integration of houses, mobile cinemas, mobile IP pop-up stores, mobile supermarkets, caravan camps, shared farms and other projects, adhere to innovation, adhere to help the development of all walks of life and by the giant billion leaders independently initiated and implement synchronously, but also will be a new technology continue to develop, including "safe house", with more high-tech techniques to reach the safe house to the national security zone of the helper, to be the top high-tech manufacturing leading enterprise!
Giant billion leader - giant billion intelligent manufacturing, ingenuity to manufacture the city, design intelligent manufacturing future, with technological innovation, to be a leader, to be a leader-level enterprise! At the same time, the goal of the civil and customized housing of the giant billion leader is to spread the giant billion leader throughout the country and even the world, where to go to the home, where the giant billion leader is, the giant billion leader to create a comfortable and happy product, to solve all kinds of human needs, convenient and comfortable, value for money, no sense of distance, whether in the forest, in the seaside, in the mountains, in the desert, in the snowy mountains, in the danger zone, the billion leaders must give people a sense of "dependence", giving people more sense of belonging! Like the logen of the billionaire leader: "Home in the clouds, on the seashore, in the forest, where there is you is home!"
Although she is a positive and optimistic girl in life, she will also be sad and cry when she encounters difficulties. Like most entrepreneurs, Sun Jingyuan has also faced a shortage of funds. "Everything goes through hardships and hardships, and the hardest part is that you can't pay your salary during the New Year. At that time, I borrowed money, and fortunately I borrowed it, and now the company is gradually getting on the right track. "Today, Juyi Star City has completed tens of millions of angel rounds of financing, with a valuation of 300 million. For future development, Sun Jingyuan expressed the hope that Juyi Star City can grow into an international online and offline e-commerce platform, so that the world can see China's excellent literature and film and television dramas while IP products are selling well.
Because Juyi Xingcheng has just been launched, so at present we can not see his results, but Juyi Xingcheng has indeed achieved innovation in the field of e-commerce, the most important thing is his linkage, in his own platform to benefit at the same time also led to the manufacturing industry, this is the progress of business model, I hope that in the future, no matter which industry can appear more mutually beneficial business model, so that the entire economic industry to achieve benign development.