From singers, actors, hosts to businessmen, Sun Jingyuan has been trying to challenge different life roles, according to Sun Jingyuan's concept of human life, life should not have rules and regulations, so she crossed the border to do e-commerce, and The Giant Billion Star City also came into being, officially launched in October last year.
<h3>Founded film and television derivatives e-commerce giant billion star city: IP products</h3>
According to the official introduction, Juyi Star City is a new e-commerce APP created by China Juyi Group, focusing on the online sale of film and television IP derivatives. At present, Juyi Star City has reached cooperation with super IPs such as "Spider-Man", "Rise of the Apes Ball", "Happy Comedian", "The Richest Man in Xihong", "I Am Not a Medicine God", etc., and sells genuine derivatives online. At the same time, Juyi Star City has also reached a cooperation with Huayi Brothers Film and Television Culture Media Co., Ltd., which means that there will be many new popular film and television IP derivatives online.
In addition to film and television IP derivatives, Juyi Star City also cooperates with high-end brands such as clothing, 3C digital, and beauty to provide users with more dimensions of shopping options. As Sun Jingyuan said, her goal is to create a full-category e-commerce platform, "other e-commerce platforms have some goods we have, other e-commerce platforms do not have us also." ”
When it comes to e-commerce, the first thing that comes to mind is Taobao and JD.com. As a third-party platform, Taobao and Jingdong carry a large number of brand goods, although the two major enterprises have grown into industry giants, there are still many entrepreneurs who want to take root in the e-commerce industry. Sun Jingyuan is also one of these entrepreneurs, but unlike them, Sun Jingyuan has chosen a path that no one has taken, and unlike the traditional e-commerce platform, Juyi Star City has abandoned the business method of settling in the brand and built a new type of e-commerce based on the production of film and television IP derivatives.
In addition to film and television IP derivatives, Juyi Star City also produces literary IP derivatives and comic IP derivatives, at first glance, this platform seems to be a comprehensive peripheral mall, but in fact it is very different from the surrounding mall. Sun Jingyuan took the newly launched "The Richest Man in Xihong" hot sauce of Juyi Star City as an example to illustrate the business logic, "The IP derivative of Juyi Xingcheng refers to multiplying the film and television IP or industrial IP and comic IP on the basis of a brand, so that the product has one more identity, so that an ordinary product has a higher popularity and gives it brand value after being associated with IP." It can be seen that Juyi Star City is not simply around IP to create goods, but also focuses on making ordinary products associated with IP. As for why this business strategy came to mind, Sun Jingyuan explained, "Every IP has its own story, and the audience of the story will have feelings for it. The traffic of IP derivatives is derived from emotional excess, and it is very three-dimensional. ”
According to this business concept, when the commodities of Mega Billion Star City are IP, the audience of these IP will pay attention to these products because of their emotional tendency, without spending too many operating costs. It is not difficult to understand why Sun Jingyuan would say that Juyi Star City is a brand builder.
<h3>Create high-quality domestic brands</h3>
At present, Juyi Star City has received tens of millions of angel round financing, and on why investors value Juyi Mall, Sun Jingyuan believes that the project itself has played a decisive role. "Mega Billion Star City is a good project, not only because IP can bring traffic to the platform, but also because IP can connect many industries, and these industries are built on the basis of manufacturing."
This is undoubtedly a positive for the current manufacturing industry.
In recent years, the cost of Chinese and land has risen, and the cost of Processing Trade in China has also risen, resulting in many foreign companies transferring processing trade to countries with cheaper labor and land resources such as Vietnam, Bangladesh and Cambodia. China's foundry business is struggling, and the need to create its own brand is becoming more and more urgent. The most difficult problem facing the transformation of these foundries is creativity and marketing promotion. In terms of creativity, Sun Jingyuan believes that Juyi Star City will infinitely enlarge the attributes of IP cross-border and form a variety of innovative products, and foundries can create their own brands by manufacturing these products. In terms of marketing promotion, because these products have IP endorsement, it is also easier to brand. In addition to the foundries that are transforming, China also has many of its own brands. There are more than 220 kinds of industrial products in the domestic real economy, and the output is the first in the world. However, among the 100 world-famous brands in China, there is only one Huawei. On this point, Sun Jingyuan also expressed her own view: "The brand's failure to gain popularity is a problem with the operation of the factory. Not knowing how to innovate is probably the biggest problem. Juyi Star City has a large number of IP, which can help factories solve these problems and create more Chinese brands, which is the macro value of Juyi Star City. ”
Getting inspiration from IP, digging up some creative products, and making each product become soulful and valuable is the goal of Mega Billion Star City. "We hope that the factories we work with can increase their exposure and build their own popularity through our popular IP, so as to get more opportunities to cooperate with other enterprises." Sun Jingyuan said.
<h3>Giant billion leader mobile home prefabricated construction</h3>
As the world's first all-category e-commerce platform based on IP derivatives, Juyi Star City is not only a third-party platform, but also the founder of the brand, and also a cross-border expert! Juyi Star City not only has its own online APP, and then will continue to increase offline physical stores, Juyi IP pop-up stores in 2017 to do very successful, in 2018 will continue to continue, continuous expansion in the country and the world, while combining with the giant billion leader mobile home will make the brand stronger and bigger!
Giant billion leader mobile house prefabricated building is honored to also become a new industry advocated by the country, because persistence and innovation can be smoothly promoted when good policies come, the country has good policies, and giant billion leaders have factories with good products and good design, and this is a perfect combination. Juyi leader continues to improve new products, so that characteristic towns and homestays and scenic spots and other places can not lack Juyi leader housing, the implementation of each land resource project, do a good job in operation + design + manufacturing + sales one-stop service.
Giant billion leaders will continue to integrate houses across borders, mobile cinemas, mobile IP pop-up stores, mobile supermarkets, caravan camps, shared farms and other projects, adhere to innovation, adhere to the development of all walks of life and independently initiated by giant billion leaders and implement synchronously, but also will be a new technology continuous research and development, including "safe houses", with more high-tech techniques to reach the safe house to the national security zone of the helper, to be the top high-tech manufacturing leading enterprise!
<h3>A long road to entrepreneurship</h3>
Although she is a positive and optimistic girl in life, she will also be sad and cry when she encounters difficulties. Like most entrepreneurs, Sun Jingyuan has also faced a shortage of funds. "Everything goes through hardships and hardships, and the hardest part is that you can't pay your salary during the New Year. At that time, I borrowed money, and fortunately I borrowed it, and now the company is gradually getting on the right track. "Today, Juyi Star City has completed tens of millions of angel rounds of financing, with a valuation of 300 million. For future development, Sun Jingyuan said that she hopes that Juyi Star City can grow into an international online and offline e-commerce platform, so that the world can see China's excellent literature and film and television dramas while IP products are selling well.
Because Juyi Xingcheng has just been launched, so at present we can not see his results, but Juyi Xingcheng has indeed achieved innovation in the field of e-commerce, the most important thing is his linkage, in his own platform to benefit at the same time also led to the manufacturing industry, this is the progress of business model, I hope that in the future, no matter which industry can appear more mutually beneficial business model, so that the entire economic industry to achieve benign development.