In the spring of 2022, the Forbidden City and Guangdong Yana cooperated for the first time to jointly launch the Forbidden City × Fu Pei joint brand washing series. The joint product plan will be launched at the end of March 2022 and will be launched worldwide. At that time, we will see that the Forbidden City, which has been precipitated for 600 years, and the highly ingenious and innovative spirit of Fu Pei jointly interpret the new concept of national tide washing.
First, the Forbidden City × Fu Pei continued the leading edge, and the "four elephants and one deer" wash and protective products made a stunning appearance
Fu Pei is a senior veteran domestic product in the cosmetics industry, this joint cooperation with the Forbidden City can be called a combination of pearls, Fu Pei brand with the high pursuit of quality, in the cosmetics industry for a long time, it is worth mentioning that this cooperation of Hangzhou Tianzhen Holdings (Group) Chairman Wu Peng and Fu Pei brand founder Yana Group Chairman Lu Zaikun for many years of similar spirits, to create a new concept of national tide washing and care, this cooperation is also the second force of the two sides after ten years of separation.
The Forbidden City × Fu Pei jointly named by Wu Peng, chairman of Tianzhen Group, is responsible for brand upgrading and marketing planning of the whole case, and Lu Zaikun, chairman of Yana Group, is responsible for product quality upgrading and longsui palace incense blending. After continuous exploration and adjustment, the outer packaging of the joint washing and care products is based on bright colors and full of respect, with the Forbidden City's "Prayer Hall" and "Four Sacred Beasts + Flying Divine Deer" as the source of inspiration, integrating the oriental aesthetics nourished by traditional culture into the modern washing experience, and reproducing the palace fragrance oriental under the prosperity.
Second, concentrate on oriental aesthetics, wash and protect cross-border design collision brilliant
"Bring home the Four Sacred Beasts and the Celestial Deer!" "Fu Pei, everyone is a match!" The new product will be committed to making these two slogans deeply rooted in the hearts of the people, the joint packaging perfect reproduction of the Forbidden City "Prayer Hall" and "Four Elephants and One Deer", grasp the temperament of oriental aesthetics, and create high-value products with exquisite craftsmanship, the cute four elephant design highlights Xiangrui, the Tianlu highlights the favor, and the overall interpretation of Xiangrui and honor.
As one of the landmark buildings of the Forbidden City, the "Hall of Prayer for the Year" was built in the eighteenth year of Ming Yongle (1420), originally named "Great Ancestral Hall", which is a rectangular hall used to worship heaven and earth. In the 24th year of Jiajing (1545), it was changed to a three-fold eaves round hall, and the roof of the hall was covered with three colors of upper blue, middle yellow and lower green glass, which symbolized heaven, earth and all things. The "four elephants" of the Forbidden City are one of the "town objects" forms of the layout of the Forbidden City. The so-called "four elephants" are the Green Dragon, the White Tiger, the Suzaku, and the Xuanwu. The celestial deer is a legendary pure spirit beast, shaped like a deer and with a single horn, which is a symbol of auspiciousness. Volume 99 of the "Art and Literature Cluster" quotes the "Ruiying Tu": The Heavenly Deer, the Beast of Pure Goodness, the Daobei white deer sees, and the king Ming benefits the next.
Cultural relics name: Silk Silk Heavenly Deer Hammer Hammer Cultural Relics Level: Grade 1 B
Third, Gongxiang personal care cross-border, traditional culture and washing products empower each other
"Fu Pei" is a well-known brand of Chinese herbal medicine royal cosmetics under Guangdong Yana Group. With the mission of "Chinese herbal medicine is a natural medicinal product of China, inheriting and carrying forward the traditional culture of traditional Chinese medicine, inheriting the essence of Chinese nationality", the joint product is developed by Fu Pei on the basis of the original formula of ancient Chinese medicine "Royal Fang", based on the latest theory of modern Chinese medicine research, combined with modern high-tech biotechnology.
The creativity of the Forbidden City × Fu Pei co-branded model not only inherits the classic appearance, but also its inner quality is outstanding. This joint product "four elephants and one deer" ambergris palace incense series has also made sufficient efforts in the fragrance type, ambergris, also known as dragon belly incense is one of the four major palace incense, is a clear and gentle animal incense, in the animal spices its highest quality. The aroma is like the beauty of musk, slightly with a hint of soil, some like seaweed, wood, moss, with a special sweetness and an extremely long-lasting fragrance.
The ambergris palace incense series, which is jointly named with the Forbidden City, takes the four sacred beasts of traditional Chinese culture and the celestial deer as the cultural and creative design inspiration, and adds incense and flower extracts such as ambergris, peony and agarwood, which has a significant effect on improving hair texture and brightening the skin. This cross-border joint name not only has the support of traditional cultural heritage, but also enriches Fu Pei's own cultural connotation and oriental temperament. Fu Pei can also achieve the art of washing and care, so that traditional culture and washing products can empower each other and interpret each other.