At the beginning of the new year, Ms. Sharon Ravid, CEO of Polllogen, a company owned by Chupu TriPollar, was interviewed exclusively by OnlyLady Woman. The spirit of innovation that never stops is the brand core of Chupu TriPollar, during the 2021 Double Eleven, Tmall beauty and body equipment TOP10 stores ranked in the top three, chupu TriPollar can always lead the breakthrough application of radio frequency technology in the field of home beauty instruments, also thanks to the strong "innovation engine" and "strongest brain" behind the brand. 2022 is the ninth year of Chupu's entry into China, and on such a special day, let's listen to what Ms. Sharon Ravid has to share with you.
Ms. Sharon Ravid, CEO of Pollogen
Q1
OnlyLady: Want to know what your personal first impressions of Chupu Beauty Products were?
Ms. Sharon Ravid:
Beauty is the nature of all women, and I am no exception, I am personally a big fan of Chupu TriPollar, a beauty instrument product that combines professional technology and home convenience. It has a unique use experience and takes the beauty of science and technology to the extreme.
Relying on advanced technological innovation, Chupu TriPollar Beauty Instrument is always committed to bringing cutting-edge RF technology and medical aesthetic methods into the comfort of consumers' homes. I believe that many consumers, like me, have a lot of trust in Chupu, believing that chupu has the latest generation of wisdom and beauty experience brought by the most advanced rf beauty technology.
Q2
OnlyLady：
What impressed you the most in all these years of Chupu?
It is the innovative spirit of Chupu TriPollar that never stops. As a subsidiary of Lumenis, a leading global medical device company, we uphold Lumenis' clinical practice experience and high standards of safety performance in the field of specialized medical devices. At the same time, we are also the first company to introduce patented beauty RF technology to the home beauty instrument market, aiming to bring strict medical standards and professional results to thousands of households. As the global beauty instrument market leader, we have never stopped, continue to listen to the diverse needs of global users, and conduct product testing around the world, including third-party testing institutions from China, in order to continuously explore the beauty efficacy and safety of Chupu beauty instruments in consumers in different markets, laying a solid and reliable foundation for our product innovation. At the same time, we always focus on the iterative innovation of cutting-edge RF technology, and are committed to enhancing and expanding the innovative application of this technology in products, constantly innovating, so that our consumers can get the excellent experience that RF technology can provide.
In addition, what makes me very proud is that as a company that takes the discovery of women's true beauty as its mission, our team also brings together a lot of excellent women, whether it is front-line employees or R & D teams, or management, their figures are all over the company's functional departments and business modules, they are not only a solid force to realize the beautiful vision of Chupu TriPollar's "science and technology beauty", but also represent the brand to always stand with women around the world, helping them to calmly display the true beauty from the inside out. A mainstay of joint efforts for the cause of beauty.
Of course, what makes me most happy is to witness Chupu TriPollar enter the Chinese market in 2014 and quickly win the favor of consumers by continuously listening to the needs of Chinese consumers. In recent years, Chupu TriPollar's sales in the Chinese market have grown rapidly, and stop Vx black diamond beauty instruments have been highly sought after since they were launched in China; during last year's Singles Day, we continued our strong performance, ranking in the top three in the Top 10 tmall beauty and body equipment stores. I am very pleased to see that chupu TriPollar beauty device is becoming the common choice of more than one million consumers in China and even around the world.
Q3
Regarding the use of home beauty equipment, are you also a champion of home beauty equipment?
Like most consumers, the pursuit of "firmness", "lifting" and "anti-aging" is my goal of skincare. In addition to sticking to anti-aging skin care products, I have been using home beauty equipment products since many years ago, which is very convenient and easy for me to stick to, even at the end of a busy day, I only need to spend dozens of minutes to complete a treatment. Compared with the high-priced hospital medical beauty projects, the lightweight, easy-to-carry, cost-effective home beauty instrument allows me to enjoy the fun of "lying down and becoming beautiful" at home. More importantly, being able to beautify at home also saves me from the inconvenience and worries of beauty salons under the epidemic.
Q4
How do you see the home beauty equipment market in China?
China's home beauty instrument market has great consumption potential and broad prospects. On the one hand, compared with the skin care industry that has developed for more than 40 years, home beauty instruments have only experienced a short period of development in China for more than ten years, and their consumption potential in the Chinese market is expected to be further released. On the other hand, the purchasing power of Chinese consumers continues to improve, the demand for beauty and skin care is also constantly advanced, the dermis layer that can act on the production of collagen, the beauty instrument with anti-aging ability is becoming the "new favorite" of Chinese consumers, and the penetration rate in the female consumer group is also increasing year by year.
At the same time, we see that the Generation Z consumer group represented by the post-95 generation is gradually rising, and this is particularly significant in the Chinese market. As a generation that has grown up in new models, new formats and new scenes, Generation Z pays more attention to self-care, takes self-pleasure as the main purpose, their skin care awareness is more advanced than other consumer groups, and their sensitivity to "early aging" and "anti-aging" is higher than that of other generations. In addition, when it comes to purchasing decisions, this group also shows a considerable degree of cognition and rationality. Compared with the brand story carefully "packaged" by merchants, they believe more in the true beauty potency, safety performance and professional medical background behind the products and technologies. They are also becoming a consumer force that cannot be underestimated in the Chinese beauty instrument market.
Q5
As a brand CEO, what is the brand philosophy you most want to convey to Chinese consumers?
We have always been driven by innovation, through technology empowerment and product iteration, and constantly improve and expand the application of radio frequency technology in the field of home beauty instruments, and through our rigorous scientific and clinical experiments, to achieve the best combination of "effective energy" and "intelligent security", escort the health and beauty of the majority of consumers, and continue to lead the road of "science and technology beauty".
Q6
With the increasingly fierce competition in the Chinese market, is there any plan to try new ideas in the layout and publicity model of Chupu in the Chinese market in the future?
With the continuous standardization of the Chinese beauty instrument market, more and more consumers realize the importance of choosing professional products and how to choose, and we are very confident in our professional products. We have been constantly understanding the skin type and personalized demands of Chinese in order to better serve Chinese consumers. In the future, we will continue to listen to the voices of Chinese consumers and meet the continuous improvement of Chinese consumers' beauty and skin care needs through innovative breakthroughs and applications of cutting-edge RF technology. At the same time, we will continue to empower consumers to understand the technology, I believe that when you understand the more you know about RF beauty technology, the more you will find that Chupu TriPollar is the best choice.
At the same time, we will also be committed to continuing to deepen local development with quality services, our brand China official website launched last year is just a starting point, in the future we will further close communication with Chinese consumers, with more convenient and more intimate services to respond to the expectations of consumers.
Q7
In China, the age of the consumer group of the small household appliance beauty instrument category has begun to tend to be younger, what adjustments have Chupu made to the skin care needs of young consumer groups?
From the beginning of the design, our products fully take into account the needs of consumer groups of different ages, through the continuous innovation of RF technology, to achieve the best combination of "effective energy" and "intelligent safety", which is not only an important consideration for most consumers for the choice of home beauty instruments, but also a key factor favored by Chupu TriPollar. Based on state-of-the-art RF technology for all ages, we have simultaneously developed and launched multiple product lines to meet the anti-aging needs of different age groups.
Speaking of this, it is necessary to mention the second generation of The First Step Eye Collagen Pen, which is a home beauty instrument product developed for young users on the basis of the latest multi-pole radio frequency technology, which is very suitable for young people with local anti-aging needs. The innovative Multi-RF technology "combs" through the exchange of RADIO frequency waves and evenly heats the dermis layer, promotes the production of collagen and elastin, and multiplies the heat massage function to make the skin feel mild vibration while accelerating blood circulation in the area of action, which can help improve the skin condition and achieve effective anti-aging.
We see that the consumer group of home beauty instruments tends to be younger in China, so it is also our brand mission to establish a correct aesthetic for young people. Chupu TriPollar has always been committed to leading consumers to pursue anti-aging and beauty in a healthy way, and bringing you a good choice for the pursuit of "science and technology beauty", and we are also pleased to see that this concept is supported and recognized by more and more young Chinese friends.
Q8
What are your visions and expectations for the future of home beauty equipment?
As an innovation-driven technology company, we understand the importance of technological innovation for the sustainable development of the home beauty device market in the future. Therefore, I look forward to witnessing cutting-edge technology empowering the field of family medical aesthetics in the future, and expanding home scenes through innovative breakthroughs in professional medical aesthetic technology, so as to continuously meet consumers' personalized experience and pursuit of beauty.
At the same time, focusing on China's home beauty instrument market, with the acceleration of industry standardization, we will look forward to seeing a more sound and sustainable development of the industry in the future.
Q9
Where do you think the iterative advantages of Chupu products come from?
Chupu TriPollar stands for the best RF technology, the precise grasp of RF technology and its aesthetic efficacy, as well as the continuous insight into the needs of users around the world and the feedback of partners such as hospital clinics and physician experts, allows us to continuously innovate our products so that we can always be at the forefront of innovation in the beauty industry.
The reason why Chupu TriPollar has always led the breakthrough application of RF technology in the field of home beauty instruments is also due to the powerful "innovation engine" and "strongest brain" behind us. Lumenis, the parent company of Chupu TriPollar, is an international scientific and technical expert who pioneered the development and commercialization of innovative medical aesthetic technologies, including radio frequency technology. Chupu TriPollar embodies the innovation accumulation of lumenis in the field of professional medical aesthetics, aesthetic care and minimally invasive clinical solutions for more than 50 years, leading innovation with ultra-high standards and top scientific research strength as the engine.
The "strongest brain" of Chupu TriPollar is our top R&D team from Israel. This first-class Chupu "think tank" is made up of our Vice President of R&D, TAL Shmueli, and his top engineers and technical experts. The R&D team is also complemented by our CTO, Dr. Amikam Gershonowitz, and a team led by him dedicated to continuous technological innovation, providing strong technical support and talent guarantee for the innovative power of Chupu TriPollar.
Q10
Do you have some anti-aging tips that you would like to share with China's love girls?
Based on my many years of observation in the field of beauty, combined with my personal experience, in order to effectively resist aging, anti-aging technology that can act on the dermis layer is the key. This is because dermis is an important layer of skin that contains collagen and elastin that play a key role in maintaining the condition of youthful skin. At the same time, Chinese and Asians have a relatively thin stratum corneum, and heat, cold and chemicals can easily irritate the skin, so I recommend that when trying any anti-aging solution, try to choose products and solutions that reduce pain and irritation, so that they can be safe for long-term use.
This is why I recommend Chupu TriPollar as the first choice for everyone to fight aging. We have launched research and medical experiments on Asian skin as early as 15 years ago, providing more targeted anti-aging solutions for Chinese and even Asians. Chupu TriPollar RF technology goes directly to the dermis layer, does not form irritation to the surface of the skin, and is a low-irritation and long-term anti-aging solution for Asian races with weak stratum corneum, with high safety. At the same time, our exclusive multi-pole RF technology ensures optimal energy levels accurately reach more of the dermis layer, thereby promoting the regeneration of more collagen and elastin fibers for effective anti-aging.
As I mentioned above, anti-aging products equipped with cutting-edge technology are important, but any effective anti-aging is not achieved overnight, and it is inseparable from gradual and long-term persistence. That's why I recommend choosing an anti-aging regimen that's easy to stick to, and then sticking to it like remembering to brush your teeth every day, and you'll see results in the long run.
Q11
OnlyLady: If you had the opportunity to confront Chinese consumers, which Chupu product would you most like to recommend to Chinese consumers?
Launched during Singles' Day last year, the Chupu TriPollar Stop Vx Gold2 2nd Generation Golden Diamond Beauty Instrument is the brand's latest flagship product and the epitome of the industry's top RF technology. While continuing the powerful efficacy of the Chupu TriPollar Stop Vx series, it is equipped with breakthrough multipolar RF technology and a new turbocharged RF function, which works with the second generation of DMA dynamic muscle activation to enhance the tightening jaw line, and through intelligent temperature control, it can quickly heat the skin tissue and maintain the effective temperature value, so that it can more efficiently and accurately punk collagen and tighten the skin. For those who want to explore the world's top RF technology for Asian skin, the Chupu TriPollar Stop Vx Gold2 2nd Generation Golden Diamond Beauty Instrument is definitely worth a try.
Of course, we also have TriPollar Desire for young people, and the chupu Stop Eye 2nd generation eye collagen pen for the eye and wrinkle reduction of key areas of the face such as eye and wrinkles, which are also very recommended.
We have never stopped at the innovative application of RF technology in the field of home beauty instruments, and from this point of view, what I recommend most is always the next generation of Chupu products. We will also continue to innovate to meet consumer expectations.
Q12
Do you have some unique options for consumers of different ages?
For the skin's own repair ability and metabolism are maintained in a relatively ideal state for the skin's mature skin, the focus of skin care at this time is on the prevention of fine lines and wrinkles on the whole face. For mature muscles, the loss of collagen makes the problem of sagging skin and wrinkles more prominent, in addition to using products that can promote collagen production and improve elastin fibers, I also recommend that you focus on the key areas of the face, such as the use of DMA dynamic muscle activation technology to enhance the tightening of the jaw line, so as to achieve targeted anti-aging.
If you want to prevent and improve wrinkles all over the face, TriPollar Desire is ideal. Innovatively introducing the Turbo RF turbo RF function, TriPollar Desire achieves and maintains effective temperature values through rapid focus heating of facial tissues, ensuring faster, shorter treatments and more immediate and long-term results.
For those who have further appeals to the key areas of the face such as jaw line lifting in addition to full face firmness, I recommend the Chupu TriPollar Stop Vx Gold2 second-generation gold diamond beauty instrument. It is not only equipped with breakthrough multipolar RF technology, which can act on both the shallow and deep layers of the dermis layer, but also equipped with the second generation of DMA dynamic muscle activation, which goes deep to the fascia layer and muscle layer, effectively lifting and tightening the mandibular line and shaping the small V face.
Chupu Stop Eye 2nd Generation Eye Collagen Pen provides a more targeted anti-aging solution for the eyes and wrinkles. By introducing multi-pole RF, it accelerates the gathering of RF energy, and adds a thermal massage to accelerate microcirculation, effectively improve fine lines around the eyes and nasolabial folds, and achieve lifting and tightening.
Q13
OnlyLady: In the new year, what do you think is chupu brand's message in the Chinese market?
2022 is also the ninth year that we will work with Chinese consumers to explore the road of "technology to beauty". In the new year, we will always uphold the original intention of meeting the needs of Chinese consumers, based on locality, innovation, driven by technological progress and service optimization, to provide Chinese consumers with safer, more professional and higher standards of anti-aging new choices.