A small gathering, just in the Shanghai Changfeng trademark poster collection hall. Unexpectedly, the owner of the museum is my old friend Ofsaku Harugasawa for more than 20 years, and after his successful career with a cultural background, he actually developed a strong interest in collecting, and he could not receive it at once. During the conversation that day, I inadvertently caught a glimpse of the various trademarks, cigarette labels, wine labels, movie posters, especially sparks, which made me interested, so I met to visit the Spark Collection at the right time.
One cold spring afternoon, I went to the Spark Collection of the Changfeng Trademark Poster Collection. The former name of the collection hall is the old factory building of Shanghai Textile Printing and Dyeing Machinery Factory, a herringbone beam industrial building in the 1930s. In addition to the old trademarks and movie posters, the 1,180-square-meter exhibition hall is particularly spectacular, with more than 9.8 million pieces of 10 species. The curator Xiao Fan received me warmly.
Xiao Fan is a master's degree graduate of East China Normal University, she participated in the collection, arrangement, design and display of sparks, was familiar with the situation of the spark collection, knew the "life" of each spark and was full of affection, and the knowledge about sparks was like a family treasure. She told me that the spark, the trademark sticker on the matchbox, is a small advertising poster, a pocket art propaganda, with its pattern design is colorful and inclusive of history, society and the world, so that square pieces of paper become a small window for people to see history, observe society and understand the world. Spark, this poetic name comes from its collectors. The classification of sparks can be divided according to their role in match packaging, such as small stickers, narrow stickers, large stickers, square stickers, etc.; they can be divided according to historical periods, such as ancient flowers before 1920, old flowers in 1949, "Cultural Revolution" flowers from 1966 to 1979, and recent flowers after 1986. Xiao Fan's professional explanation like a pouring rain made me fall into the fog like a cloud, but it also aroused my curiosity and interest in sparking a glimpse of the "true face of Lushan".
The spark first began in 1827 with John Walker matches in Clevelandshire, England. The earliest spark in China was the "Dancing Dragon Brand" match produced by the Guangdong Qiaoming Match Factory in 1879. Since the first production of matches in the 1870s, the continent has seen 100,000 varieties of wide-ranging, blooming sparks. The spark has also become a strange flower in the collection. Mei Lanfang, the famous Peking Opera of that year, was a lover of spark collection. His collection of more than 40,000 pieces has thousands of sparks. Before his death, Mr. Mei gave all the sparks in his life's collection to Mr. Ma Yanxiang, a famous dramatist who was also a spark lover. Qian Huafo, known as the old man of Xinhai Shouyi, dramatist and painter, is also a spark collector, and he has insisted on collecting sparks for more than 30 years, with more than 100,000 pieces. Once Mei Lanfang visited another country and asked him what he needed to bring back, and he said he wanted a spark. When Mei Lanfang returned to China, he brought back many precious sparks from the Russian tsarist era to enrich his spark collection. QianHua Buddha became a veritable master of spark collecting.
The sparks are brightly colored, the style is bright, the theme is prominent, and the world can be displayed within inches. In a group of sparks reflecting the customs and customs of various places, we can see that the "Tiananmen Square and temple of heaven" produced by the Beijing Match Factory, the "Sun Yat-sen Mausoleum and Yuhuatai" produced by the Nanjing Match Factory, the "Wuhou Ancestral Hall and Dujiangyan" produced by the Chengdu Match Factory, the "Tengwang Pavilion and Jinggang Mountain" produced by the Jiangxi Match Factory, the "Pagoda Mountain and the Northern Shaanxi Cave Kiln" produced by the local state-owned Yan'an Fengzu Match Factory, in addition to the Wuyi scenery, the Changbai Mountain Tianchi, and the Tibet Mount Everest. The beauty of the scenery of the motherland and the magnificence of the mountains and rivers make people dizzy, and they have the enjoyment of traveling with the sparks. The "Chinese Peking Opera Characters" spark produced by Xuzhou Match Factory made my eyes light up, this set of hundreds of sparks, with delicate face outline, exquisite costumes and appearances carefully portrayed a hundred classic characters in the classic Peking Opera, each one vivid, straight to the heart, carefully watched, as if entering the "Peking Opera Grand View Garden", both sonorous and elegant And long-distance Beijing singing section haunts the ears for a long time.
When Xiao Fan saw that I was intoxicated, he reminded me that there were more sparks to see. On a spark made by the Dayelong Ji Factory, the three characters of "918" are conspicuously printed in the middle, and on both sides are printed "Don't Forget the National Shame and Commemorate the National Difficulties"; "Save the Country" produced by daming matches company, "Nineteenth Route Army" produced by The China Match Company, "400 million compatriots" made by Yisheng Match Factory, the national spirit and heroic spirit of the people of the whole country who hate the enemy and unite against Japan can be seen. And the "8 plays of 800 million people" was also faithfully recorded by Spark. In addition, the contents of the Great Leap Forward era, such as "releasing satellites", family planning, patriotic savings, saving grain, common sense of life, and prevention and control of infectious diseases, are all presented on the spark.
It can be seen that there are many sparks and all-encompassing. The historical evolution, social change, cultural inheritance, economic development, and daily life reflected in this piece of inches are all "big things".
When I said goodbye to Brother Haruzawa, I couldn't help but praise: it is a meritorious thing to collect and display cultural objects and disseminate the cultural essence of them. Although people have material needs, they will also pursue material satisfaction, but they are indispensable to cultural and spiritual needs. When entrepreneurs are successful in their careers, they can make a positive contribution to this, and their good deeds are great. (Xue Quanrong)