Catering May Day activity plan

Catering May Day activity plan

　　The arrival of May Day indicates that the business opportunities of merchants have arrived. The following Xiaobian brings is the catering May Day activity plan, I hope to help you!

　　Catering May Day Activity Plan 1

　　May 1-May 7 (xx store)

　　Activities:

　　1, advertising slogan: "Tour the royal palace, eat Sichuan food, send refreshing".

　　During Golden Week from May 1 to May 7, guests with tickets to xxx gardens on the same day will receive a cool and sweet fruit (or a cup of sour plum juice) at each table.

　　2. Touch the "May Day" lucky touch prize activity

　　During Golden Week from May 1 to May 7, diners at xxx shops can participate in the lucky draw on a table basis with a checkout bill. As long as it is drawn with the word "May Day" written on it, guests will receive a ticket to xxx garden; Any guest who draws out the words "May 1xx Shop" will receive a tricycle Shichahai Hutong tour ticket.

　　3. "xxx hotel vegetable camphor tea duck special sale"

　　From May 1st to May 7th, xxx store is limited to 20 xxx hotel vegetable camphor tea duck special sale per day. The original price is 96 yuan / piece, and the special price is 60 yuan / piece. During the event, there are also two special dishes for guests to choose from: 118 yuan / serving of double abalone in the soup (original price of 198 yuan), and roasted red ginseng with green onion 48 yuan / serving (original price of 88 yuan).

　　In addition, in order to return to consumers, during the event from May 1 to May 7, xxx store specially launched three sets of "fine Sichuan cuisine and people's prices": parent-child three-person package of 188 yuan, happy six-person package of 588 yuan, family portrait package (10 people) of 880 yuan.

　　4. Book the "Puzzle Zhai" restaurant to send garden tours

　　From May 1st to May 7th, all guests who dine in "Yizhi Zhai" can visit xxx garden for free, so that guests can fully appreciate the artistic conception of "Sichuan cuisine in xx, classic in Sichuan cuisine".

　　May Day restaurant promotions can be carried out in the following ways:

　　1. Customer service: confirmation SMS after ordering meals and bookings, SMS reminders or address information before coming to the store;

　　2. Advertising: use advertising group means to advertise, publish special price information, and increase popularity;

　　3. Birthday care SMS for holiday customers: use holidays or old customers' birthdays to provide price concessions to attract guests;

　　4. SMS discount coupons, on-site SMS dating;

　　5. SMS introduction of service-related knowledge, for example, restaurants can introduce new dishes, specialties and seasonal dishes to meet the early adoptive mentality of the majority of diners and avoid customer loss;

　　6. On-site lottery: guests send TEXT messages to get price concessions, or give away specialties; not only to improve the interest of guests, but also to obtain a large number of customer mobile phone numbers, becoming the target of future publicity services.

　　Market Environment Analysis Tips:

　　The business opportunities of the May Day catering festival are obvious, and there are many wedding banquets, birthday banquets, family banquets, etc. will be held in this time period: First, during the small long holiday, relatives and friends rarely gather; Second, it is in the opening season of spring warm talk, spring, tourism demand is strong, and the mobile consumption of tourism will also bring a lot of space to the catering market!

　　Catering May Day Activity Plan 2

　　1. The atmosphere of the holiday restaurant. When spending in restaurants, to a large extent, people consume the overall service of the restaurant, not just food. Therefore, the atmosphere of the whole restaurant should be arranged accordingly.

　　Dining table. Place a bottle of brightly colored flower arrangements or potted flowers on the table, such as moon season, rhododendron, Milan, etc. Its brilliant colors and rich fragrance can make people's brains in a leisurely state and increase consumer appetite.

　　Audio. The specific acoustics in the restaurant can create a unique atmosphere, and the small scenery of the landscape is arranged in the restaurant, and the clanging sound of the mountain stone dripping spring makes people feel like walking along the spring side of the stream. The restaurant plays some light music in the background, such as Clayderman's piano music. Can make the dining mood of catering consumers become particularly comfortable.

　　lamplight. The strength of the restaurant light and the illumination of the light color have an important impact on the dining mood of catering consumers. Reasonable restaurant light color can not only stimulate the desire to consume, but also make consumers happy to eat in a visually comfortable 'restaurant environment'.

　　hue. Different colors can cause different associations of catering consumers and produce different psychological feelings. If the color of the restaurant is properly matched, it is eye-catching and pleasant, which will be of great significance for the emotional regulation and conflict prevention of catering consumers and restaurant waiters.

　　layout. The overall atmosphere of the restaurant is another important factor in the consumer's pleasant dining psychology. If its layout can be designed according to the theme of the restaurant and the consumer psychology of the catering market positioning, it will be favored by customers.

　　2. Labor Day restaurant service. The human element in promotional activities is very important, it embodies the attitude of a restaurant, people consume more attentive to the humane place. Therefore, before the promotion, it is necessary to do a good job in the basic service training of personnel, promotional characteristic training, attitude awareness training, etc., so that the promotion can better play its effect.

　　3. Food promotion in Labor Day restaurants. There are many ways to promote food in restaurants.

　　Cuisine. Many merchants will launch corresponding packages and introduce corresponding dishes for consumers to choose.

　　make. Let consumers participate in the entire production process, and better meet consumers' sense of achievement and desire for experience.

　　ornamental. The production of food in front of consumers attracts the attention of consumers and also adds invisible signs to restaurants.

　　Price. Attracting consumers through price, which is also a common method used by merchants, is too much to hold in place, do not reduce the price and also reduce the brand of the restaurant.

　　Gifts. Providing some festival-related giveaways can pull a certain number of consumers. For example, you can get a giveaway by booking in advance, and you can get some giveaways on top of how much you spend. Giveaways should match the brand style of your restaurant.

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