When discussing the most successful professional e-sports events in China, there is no doubt that the vast majority of netizens will choose to vote for the LPL, that is, the League of Legends Professional League. As a phenomenon-level online game, LOL has dominated the terminal game market for more than ten years and has been enduring, part of which is due to the exposure brought by the LOL e-sports event to feed the game itself. As the most influential and commercialized e-sports event in China, the income of LPL is also very curious, but because LPL has never disclosed its income officially, the audience naturally has no way of knowing the specific income level.
Recently, the data released by the Frost & Sullivan Report shows that the annual revenue generated by the LPL league in 2020 is as high as about 1.8 billion US dollars, and such an exaggerated figure is even a little unbelievable for the audience who often follow the LPL. In the report, the horizontal comparison of the NBA league in 2020 has achieved about 8.8 billion US dollars, although there is still a big gap with the head of the traditional sports such as the NBA, but looking at the e-sports project LPL is already a unique existence.
The data released in this report also includes the revenue data of the KPL, the Glory of Kings Pro League, which is estimated to be about $200 million, which is only one-ninth of the LPL. However, unexpectedly, in terms of ratings, KPL female viewers accounted for about 60%, while LPL female viewers accounted for about 30%, and LPL was crushed in terms of female audience ratings.
Of course, this may also be because the number of male viewers in the LPL is too large, resulting in a decline in the proportion of female viewers in the ratings data. And LPL up to 1.8 billion US dollars in annual revenue, but also let many viewers frightened, although compared to the traditional sports mainstream events still have a long way to catch up, but also to know that e-sports birth time is very short, the future of e-sports still has a lot of potential to tap.
What do netizens think about this? You can leave a comment in the comments section below to share your thoughts.