At the 2021 Tencent E-sports Annual Meeting, King Glory announced its future development strategy, that is, to continuously build a complete e-sports industry from both product and competition systems. In terms of products, for the first time, eSports was integrated with other games, turning eSports into a whole new gaming experience in the way of "eSports + product".
In the new competitive system, there are three different game modes: City League, National League, and Theme Tournament. The newly added gameplay not only allows players to better experience the joy of the game in the game. From this point, it can be seen that the current number of gamers is very large, and what is accompanied by it is the rapid development of the game play industry, and many accompaniment players have made a lot of money through the accompanying play studio.
Although many parents and teachers believe that games will have a certain impact on children's bodies and spirits, playing games is the best way for many young people to relax. According to the "January-June 2021 China Game Industry Report", by the end of June 2021, the number of game users in China has reached 667 million, and this number will continue to grow. What a number, there are 1.41 billion people in the country, of which forty-seven percent of the players are playing games.
In recent years, with the rapid development of the country's economy, everyone has enough money to make a living, so people have begun to pursue their own living needs. In everyday life, cultural and recreational spending has also begun to increase in general. According to statistics, as of September last year, the people's living and cultural and leisure consumption increased by 400% over the same period last year, which also disguised the demand for the game industry to greatly increase compared with before.
"Accompanying play" is not a simple game with the boss, according to the current market division, "game" and "entertainment" two categories. First of all, let's take a look at the accompaniment of "game class", "game class" also has two types of "upper type" and "entertainment type". At present, most of the accompaniment on the market is entertaining, and the reason why customers will choose to accompany them is to make their games more interesting, such as a few nice words, such as telling a few nice jokes or singing, in order to win the customer's favor and earn more profits.
The income from accompanying play is divided into two aspects, one is to tip, and the other is to charge on time. If you receive enough orders, you can earn thousands of dollars overnight. Many young men will find a sparring partner in the game to satisfy their desire to win, and at the same time can communicate with their opposite sex, which is a kind of enjoyment for them. Most of the original play platforms are formal, and the escorts in them are specially trained, and the attitude to customers and professional skills are very good.
In theory, the future of the play industry is bright, but now there are a series of problems. Some people use the banner of "playing with them", under the guise of "wiping the edge of the ball", and even some improper transactions, which have been speculated to sky-high prices.
So the practitioners who accompany the APP have become the main force of gray trading. This is no longer a one-person problem, but a chaos in the industry, and many media are reporting "high-priced women playing with me" and "500 yuan an hour". There are even ITIL people who have revealed that these gray transactions have formed a "transaction chain", which has plunged the entire industry into chaos. This kind of accompanying play is not simply accompanying play, but thinking about how to make more money at the beginning, which has led to his own road of no return, which has a great impact on himself and the reputation of the platform.
In September last year, about 7 mainstream play apps on the market were removed indefinitely and rectified, and then the refill of the well-known play platform also announced that it would permanently close the play function of its own platform. It can be said that this is a very strict control, although it cannot be "uprooted", but it can also make the development of the industry better. However, now the development of the entire game companion industry seems to be at a standstill, as if there is no "gray transaction", it can not continue to develop.
The industry is an emerging industry that can easily be exploited by some improper business activities, and once someone profits from it without any penalties, then a large number of people will join in. Because the competition in this industry is very fierce, just a game, there are eight million players, in order to attract more people's attention, they will choose to do something unseemly or eye-catching. But because the government has been cracking down on explicit prohibitions and severe blows, this gray industry will not last long.