With the advent of the wave of consumption upgrading, the competition between automobile companies has transitioned from product competition to service competition, service efficiency, service quality and customer experience and satisfaction with the service, are all indicators of the service capabilities of major domestic automobile manufacturers. In the past 2022 Valentine's Day and Lantern Festival, the "Cadillac LIKE U" event was well received, providing users with thoughtful services and unique exclusive benefits through a diversified online and offline experience. At the same time, it also allows a wider range of people to feel the warm and sincere service of Cadillac and feel the CADY LIKE U through participating in the activities.
In fact, the "Cadillac LIKE U" activity is only a microcosm of cadillac service system, cadillac advocates the new American luxury service, around the "respect, intelligence, efficiency" of the three core appeals, through the professional technical "hard power" guarantee and service system "soft power" blessing, to provide users with a full range of respect experience.
MyCadillac Super App 3 categories of 21 functions in one click control
With the continuous rise of new car-making forces and the upwardization of independent brands, more youthful service forms have emerged, cadillac as a luxury brand, in the transformation and renewal of after-sales service, has its own unique insights. Cadillac launched the "Service at Your Fingertips - MyCadillac Super App", where users can obtain 21 full-process services in 3 categories, including "online appointment", "door-to-door pick-up and delivery", "remote signing", "remote tracking" and "online payment". After the owner downloads the MyCadillac super App, it can save the hours of running and lengthy waiting that is required to maintain the vehicle, and the whole process of maintenance can be controlled in 30 seconds and easily completed.
To date, MyCadillac has more than 1.76 million users and is increasingly active. Through the MyCadillac super App, more young consumers can feel the temperature that luxury brands should have.
The "hard power" of technology and the "soft power" of the service system complement each other
In recent years, cadillac with the continuous upgrading and extension of the service system and content, especially the E-service 2.0 intelligent electronic service system in the national dealer after-sales maintenance station comprehensive layout, to achieve the car condition active prediction, new respected reception, transparent workshop management, vehicle remote monitoring, remote mobile settlement and the establishment of KPI control system six features, from maintenance appointment, entry reception, to maintenance scheduling, workshop maintenance, and then to the delivery settlement of the entire service process. Let car owners feel more convenient and distinguished service.
As we all know, the maintenance of aluminum bodies has always been a major problem in the industry. At present, more than 70% of cadillac service stations in the country have aluminum composite body repair capabilities. The exclusive repair station adopts independent maintenance space, aluminum body special gas shielded welding machine, international leading shape repair machine, powerful rivet gun, explosion-proof dust collection and suction system and other high-tech exclusive equipment to ensure the efficiency and accuracy of each maintenance.
Each Cadillac dealer has a professional, customized maintenance equipment, the investment cost of a single set of equipment is quite high, through special operation, can efficiently and safely cope with various types of repair and maintenance scenarios. The maintenance site strictly implements the 5S standard, optimizes the workshop layout, and improves the maintenance efficiency; at the same time, Cadillac uses 100% of the pure accessories certified by SAIC-GM, and has more than 3,000 maintenance personnel certified by SAIC-GM professional standards nationwide, bringing a safe, reliable and professional maintenance process to the owner.
Up to now, Cadillac has 353 dealer sales and after-sales service networks, covering more than 100 major core cities and regions across the country; in the third and fourth tier cities also has a high-specification small sales service network, which can meet the maintenance service needs of various regions, cities, everyone and every vehicle.
In addition, in view of the new consumption habits of electric vehicle users, Cadillac will take LYRIQ as a starting point and directly contact users on the basis of existing experience to jointly explore a new and localized "co-creation, symbiosis" model, from pre-sale, sale to after-sales, to provide users with a full-life cycle luxury service experience.
In the face of fierce market competition, domestic automobile companies can only formulate their own service brand strategy and gradually implement it in order to make enterprises invincible in the market. The new American luxury service advocated by Cadillac not only combines vehicle maintenance and consumer humanized services into one, but also runs the noble experience of luxury brands through it, providing users with a full range of respected experiences, and setting an example for the automotive industry. Cadillac has been accompanying car owners with a warm and sincere LIKE for 120 years. Over the course of a hundred years, Cady LIKE U remains unchanged.