"Don't think about creating the sea, you must start with a small river"
This is the incisive advice of the Jewish people to business people
Jack Ma once stressed at the Global Women Entrepreneurs Conference: "The secret of Alibaba's success, the first is women. I will be a woman in the next life and have a lot of children. ”
According to relevant data, more than 65% of online shopping product buyers are women, so Ma always believes that women are "god of wealth" and must be pleased, because women's purchasing ability is far superior to men.
However, this commercial view was discovered by the Jewish people hundreds of years ago, and there is a passage in the Talmud that "the opportunity to let women pay is far more than the opportunity to let men pay, and the mouth is a bottomless pit of consumption."
Is the Alibaba Business Wisdom that Jack Ma often shares the same as a withdrawal?
The Talmud also gives the service management guidelines: "To pit customers is to sow hatred, and to smile is to roll money." ”
A Chinese to South Africa met a Jew in South Africa who drove a car.
Under the warm and pleasant greeting, Chinese began to watch the car. The Jews first introduced the latest Mercedes-Benz to the "local tycoons" Chinese:
"This kind of car is the first choice of people with wealth and status, and it is also the bus of foreign companies or offices."
The Chinese sent to South Africa looked at each other, and later bluntly said that the price was too high, could not afford to buy, thought that the Jews could be cold-faced, did not expect the Jews to go along, all the way from BMW to the German-made Audi, Opel, Volkswagen, as well as GM, Ford and other American cars.
Never let go of a single business, but Chinese did not think that he had to buy a car in this car dealership, and an hour or two passed, and the Jews looked at their watches and enthusiastically entertained Chinese guests for lunch.
Chinese state of etiquette was useless, practicing and shirking rejection, and the Jews remained enthusiastic:
"Buy or not buy nothing, you Chinese pay attention to fate, everyone recognizes is fate, make a friend"
Chinese could only have lunch with the host. Finally, with the help of the Jews, Chinese went to the second-hand car dealership and bought a good BMW at a low price, and the Jews happily offered a commission to Chinese.
You see, this is the secret of the Jewish business, smiling service, enthusiasm is difficult, and constantly understand and speculate on each other's needs, and finally deal with both business and friends.
A countryman who has always had deep pockets and likes to communicate with people will definitely introduce business to him, and all this comes from warm service and smile.
And in the Talmud, the treasure book of Jewish wealth, there are 3 points of money-making thinking:
1. Serving women
Jewish commercial law holds that in order to make money, it is necessary to target women. Because, men make money, women spend money – men's interest is not at all in keeping and using money (purchasing household goods), but on making money; custody and use (purchasing family goods) are women's business. This is true in real life, not only the purchase of diamonds, jewelry, gold and silver, clothing and other accessories is a matter for women, but also most of the family food and supplies are handled by women.
Therefore, paying more attention to the female market and serving women is an important path for marketers to achieve success. For example, when the family goes to the street on holidays, it is usually men and children who are playing in the choice of places, while women are tirelessly choosing products, until the children or men really can't stick to it, and the whole family reluctantly leaves.
If a woman is herself or with a female companion, she will choose products from one mall to another, often for half a day or even a day, and then return home satisfied.
Serving women requires mastering the characteristics of the female market, such as their positive attitude towards life and being very confident in their lifestyle; having the courage to try different ways and enjoying all aspects of fun; being extremely quick to respond to information obtained from the media, especially television; being eager to try it immediately after obtaining fresh information and knowledge; if a marketing message is recognized by women, then it will easily become a fashion, and so on.
Second, only by standing high can we look far
Jews believe that distribution should be "as many steps as possible", and how far you can think of future developments, then how far you can succeed. "What the foot can't reach, the eye must arrive; the eye can't reach, the heart must arrive", marketing also needs strategic vision,
To avoid "marketing myopia", whether it is channel selection or terminal design and arrangement, it requires strategic thinking, combined with the development stage of the enterprise and the development trend of the industry, half a step ahead, in order to guide and create market demand.
Third, words must be done is not a "fast lane", words and deeds are "killer skills".
The word integrity looks simple, and it is particularly difficult to persist for a lifetime, but the Jews have insisted on it for generations.
Jews do not blindly place orders, never do "one hammer deal", use wisdom to open the door of the business field, use integrity to accumulate brand credibility, and take everything seriously.
And this is also a "shortcut": words must be done is not a "fast lane", words and deeds are their "killer skills".
If you order a sample part, they will provide you with 3 or even 5 alternative products, giving you more choice and comparison.
Of course, this is just my half-understanding of the Talmud
Jews are the richest people in the world and one of the smartest people in the world. Jews can become "the world's number one merchants." Wisdom in the mind and own capital. Where is the market? Where are the Jews? Albert Einstein said that human wisdom is in the Minds of the Jews, and the wisdom of the Jews is in the "Talmud." The book lists all the unique reflections contained in the examples and cases of Jewish people making money. The 21st century is the age of wisdom. I need that thought.
Buffett, a very famous stock god in the world, is now 90 years old or maintains the habit of reading, and the knowledge accumulated from the book has become the guarantee that he can make a steady profit on every investment. Jews believe that there are only 3 things in life that no one else can take away— food that goes into the stomach, dreams that are hidden in the heart, and books that read into the brain.
The Jewish people are known as the "people of books," and jewish parents develop the habit of reading when their children are very young. Give yourself enough investment, and when you have enough ability and value, success and wealth will naturally come uninvited.
Much of the wisdom of the Jews is included in the Encyclopedia of Jewish Wisdom. The book uses a very interesting Jewish story, reflecting the philosophy of business and life, and is a gospel for contemporary professionals, entrepreneurs, and students.
Give yourself enough investment to add value to yourself. If you have the ability and value, success will naturally come.
Another book is what Einstein called the "Talmud," which summarizes jewish business, wealth, and wisdom in dealing with the world, the secret of wealth known as business wisdom.
Improve your intelligence, why not?