A star can not only bring victory to the team, but at the same time he can also bring more traffic and attention, bringing more benefits to the team. The US media has completed a list of the most valuable market value based on 20 indicators, and these 20 indicators can be roughly divided into three categories. One type is social performance (evaluating their followers, engagement, annual social growth, audience quality), one is proportion (evaluating the number of fans and economic factors), and there are also overall collections (evaluating the number of monthly searches, online discussions and online discussions of positive negative sentiment).
10. Westbrook
Although Wei Shao's performance this season is not outstanding, but this will not affect his popularity and market value in the slightest, Wei Shao's life is not only basketball, as we all know, Wei Shao is still a fashion man who walks in the fashion industry, and also has his own clothing brand, so although Wei Shao's performance on the court this season is not good, but his fashion will also bring a lot of fans, in addition to the fans of Wei Shao before, in addition to the fans of Wei Shao, in addition to the bad performance of Wei Shao, Wei Shao has always occupied the top of the traffic, so the market value of Wei Shao has not been greatly discounted, Instead, it was because of the Lakers getting more exposure.
9. Lameló Bauer
Ball is only a second-year rookie, but since he entered the league he has become an Internet celebrity, slashed 92 points in high school, and completed a crazy Bird-style midfield three-pointer, coupled with the big mouth ball daddy's momentum, Ball has already firmly grasped the traffic code, he is also active in the network stars abroad. Not to mention ball's own playing style is also very eye-catching, this season is selected as an All-Star, its own market value naturally rises, and the Hornets have also received a lot of attention because of Ball's joining, Joe Old Man finally did not look away, Ball is destined to be Charlotte's darling.
8. Owen
Irving himself has been imitated by many fans by relying on his gorgeous ball control, especially among young people, Irving is used as a ceiling for point guards, of course, in addition to Irving's gorgeous playing characteristics, Irving himself is also a topic making machine. Since the Cavaliers left, Irving has begun to sneer at James, for a time to make himself on the topic list, and the Nets Irving is also uneasy, refusing to be vaccinated, and firmly supporting his faith. This made Owen a hot topic for a while, and Owen also liked to make some ghostly remarks, "the flat theory" is Owen's most famous view, the Ou Immortal successfully packaged himself as the first person in traffic.
7. Durant
Don't look at Durant on the pitch is not out of the ordinary, every day is the stadium training hall and home three points a line, the network of Du Xiaoshuai is not a fuel-saving lamp, Durant in the network but there are several trumpets, and fans on the Internet interaction is also a lot, has been active in the network. And Durant's performance over the years is indeed the top five level in the league, and he can maintain an efficient on-court performance after experiencing a major injury to the Achilles tendon rupture, which is very remarkable in itself, especially this season in the Nets Whenever there is a critical moment, Durant can always stand up, and Durant's performance has also gained him a lot of fans.
6. Alphabet brother
Alphabet brother is the most likely to become the façade of the league after James, the original alphabet brother two consecutive MVP is already quite remarkable, especially considering the role of alphabet brother when he first entered the league, the deeds of alphabet brother are really very inspiring. And last year led the Bucks to win the championship, which made the popularity of the alphabet brother rise again, especially during the performance of the finals, how many players can cut 50 points + 14 rebounds + 5 blocks in the final battle? Coupled with the fact that the alphabet brother's playing style is definitely a special existence in the league today, throughout history, few players can play like the alphabet brother, if the alphabet brother can lead the Bucks to defend the title successfully this year, then the popularity and market value of the alphabet brother will be even higher.
5. Doncic
The young European genius has become a hot new star in the first year of entering the league, Doncic joined the Lone Ranger immediately after bringing the team into the playoffs, which has made him gain a lot of popularity, coupled with the NBA playing in the European players themselves are relatively few, stars like Doncic are even rarer, behind him is the entire European market. And in the playoffs, Doncic has staged many kills, so that he has also gained a lot of fans in the United States, and Doncic's personality is also very cheerful, how can the market value of such players be low? And now that doncic is only 22 years old, he has already completed the dream of how many players have been a player for a lifetime, and it is difficult to imagine what kind of heights Doncic will reach in the future.
4. Booker
Booker's market in China may not be so eye-catching, but in foreign countries Booker fans are not a minority, Booker's topic is more from his girlfriend Jenna, in the all-star starting vote, Booker was originally only ranked fifth in the Western Conference backcourt, behind Klay Thompson, but Jenna made Booker get 70 million votes in an instant, Jenna Twitter can have 31.83 million fans. In addition to the blessing of his girlfriend, Booker's own strength is also quite good, last season also made a career breakthrough, the first time to enter the finals, Booker is also very young, his market value will naturally not be low.
3. Ross
It is unthinkable that Rose can still be ranked third, and today's Rose's strength has long been inferior to that of his youth, when Rose became the youngest MVP, but it was in the limelight, that is, at that time Rose gained a large number of fans. This also shows that Rose has indeed got a group of die-hard fans, whether Rose's lows or strong have always supported Rose, in fact, Rose still has a good performance in the Timberwolves and Knicks, he used a 50-point nirvana night to reopen the topic flow for himself, it is difficult to imagine if Rose has been healthy what he will look like now.
2. Curry
Curry's market value is very clear to everyone, as a winner of 3 championships and 2 MVP, Curry has long been included in the list of the greatest players in history, and this season he has been crowned the three-point king of history, and his topic has been very hot until Curry retires, and his name will be mentioned repeatedly. Curry has single-handedly launched the Under Armour sneaker brand into fame, and with curry the value he has created for the team, it will naturally make the Warriors boss willing to pay a high luxury tax.
1. James
James is of course the first place in this list, a team to get James will not only get the team strength bonus, but more importantly, James will bring more attention to the team, which is a difficult intangible asset for other players to bring. How popular James is look at this year's New Year's All-Star vote, the first round was originally behind Curry 500,000 votes, and then James's fans began to exert efforts, directly selecting James as the All-Star vote king again.