Just this afternoon, there were media reports that the veterans of the Guangzhou team had all terminated their contracts, and Zheng Zhi, the executive head coach of last season, clearly told him that he would not lead the team again. The team's parent company is even more demanding that it only use 15 million to operate the team in the next year.
What is the concept of operating a team for 15 million yuan for one year?
England's fifth-tier league, almost a year of investment of around 1 million euros. In 2011, the general manager of Japan's Niigata Swan Club said in an interview with the media that the annual training cost of the J League's U12-U18 echelon costs more than 9 million yuan, which is only 5% of a year's investment of a J League club. Time set to now, a J-League club's annual budget is also about 300 million yuan.
Niigata Stadium
Under the influence of the epidemic, the J-League has also suffered a heavy blow, with as many as 5 clubs with losses of more than 30 million yuan, and Kobe Victory Ship even has a lot of income, but even so, there are still 6 clubs that have achieved profitability last season. The income composition of the J-League and even other professional football clubs in the world can generally be divided into five parts: including commercial sponsorship (each J-League club has hundreds of sponsors on average); matchday tickets, souvenirs, and jersey revenue; broadcast share income; league bonuses and dividends; membership dues. So it also sets them apart from the Chinese Super League clubs the most: they are not fatally affected by the departure of their main sponsors.
Niigata Swan Jersey is full of advertisements
However, the J-League has also come up with various measures to help the team tide over the difficulties, and even in October last year, the media broke the news that they were already considering opening up the naming rights of the club, knowing that the neutralization of the team name has been the cornerstone of the J-League since 1993, and with the start of the new season, the neutral name has persisted.
The late Chinese Super League veteran Uttaca has scored again in the new season
The epidemic has swept the world, and clubs around the world have generally been affected, but it turns out that fending off the cold winter is not a pure reduction in investment, what is important is how to run professional football clubs truly independently. We can find a solution to the problem from so many successful examples, if the 15 million really intend to stick to it, I am afraid that it is just an eyeball, and finally like the Jiangsu team before the start of the Chinese Super League last year, that is the real sadness.