Interview: Zheng Guangming, a leading photographer in China's photography industry
Zheng Guangming is a front-line photographer in the Chinese photography industry and a contemporary Chinese visual artist. He is a fashion talent in the photography industry, a star photographer in commercial photography, and the preferred photographer in the hearts of celebrities. He has keen and perceptive eyes, is known as the "ghost talent" photographer by the media, he uses a unique aesthetic composition shooting style that is liked by domestic and foreign fashion media and celebrities, and has established in-depth cooperation with many international brands. He has won many awards in photography competitions at home and abroad, and his photographic works have been published on the inside pages and covers of major magazines for many times.
Photography is not only his job but also his passion, it is a way for him to express himself. He likes to use the lens to capture those moments of emotion, different faces, and constantly pursue the true self in the depths of his heart. In many photographic subjects, he loves humanistic photography, and for each group of works, he hopes to be able to record the moment in his own way, and to communicate, to excavate the stories that exist in people, and to experience a variety of life.
In The photographic works of Teacher Zheng Guangming, they all retain a very real side of life, and the warmth that emanates from the works and belongs to life also infects us, and he can always firmly control the overall tone of the works in photography, coupled with his wild imagination, so that each of his works has a particularly unique style.
He created a unique visual language that revolutionized fashion photography in China.
Along the way, he was not without questioning and gossip. The numerous "out of the circle" god map and the launch of more and more celebrities and brands and solo exhibitions are the best counter to these criticisms.
The impression he gave when he first met Teacher Zheng was that his amiable and gentle manners were not enough to show his demeanor, and his versatility could not be shown by his versatility. The carrier of photography is our camera, but the soul of photography is our thinking, and the personality charm is derived from it.
During the interview, teacher Zheng Guangming said: "[Photos] are eternal memories of the moment, and do not need any words and descriptions to make people think deeply, move, excited, make people surging and tears!" Unlike fine art and film videos, which require long periods of time, rendering, description and editing of shots from all angles, and screen switching to express emotions! Just like poetry has life, there is emotion, and it makes people surging ! Just a little sensational all over the place to make people move and cry! ”
Biography
Zheng Guangming (word. Kai Cheng )
Occupation: Famous Chinese fashion photographer
Major Achievements:
World Chinese Photography Gold Award
Awarded "Asia Pacific Chinese Outstanding Photographer"
External Professor, Shanghai Institute of Visual Arts
Zheng Guangming studied fine arts from the age of seven to eighteen, and then entered the university to study photography, and after graduation, he continued to learn photography as always, and often participated in domestic and foreign photography exchange meetings. With his talent and late efforts, Mr. Zheng Guangming founded his own photography studio in 2008, and he established Shanghai Jiayu Culture Communication Co., Ltd. in 2012.
Rich photography experience, so that teacher Zheng Guangming to practice a real skill, whether it is an ordinary person or a star artist, under his shooting can immediately become a blockbuster, so that everyone's style and shining points are perfectly presented in the photographic works. His works, which do not play cards according to common sense, are beautiful and unrestrained, and have the confidence and freedom to ignore all criticisms.
Experience honors
In 2004, he won the Asia-Pacific Chinese Outstanding Photographer & World Chinese Photography Award
In April 2012, the first prize of photography in "Portrait Today" magazine
In 2012, he signed a contract with fashion magazine "Petty Bourgeois CHIC" star artist photographer
2013 The only Chinese photographer to shoot a blockbuster commercial for the NBA Heat "The Flash" Dwyane Wade
2014 "Meikong MOKO Annual Film Festival Fashion Portrait Outstanding Photographer"
Mentor & Judge of the 2015 Miss Bikini Universe Contest
2015 Miss World Contest China Guest Photographer
2016 "MOKO Top 100 Photographers of the Year 2016"
Since 2016, Flint Culture Model Company has signed a contract as a photographer
2016 Two-time Olympic champion Boxer Wrinkle City Ming Dynasty Casio watch shooting
Jury member of the Miss Tourism World Model Contest 2017
2018 With Ms. Liu Yelin shooting a bikini blockbuster film at -40° on Lake Baikal in Russia, challenging the extreme cold
Executive photographer of the 2018 Dubai Horse Racing World Cup
2018 The first China International Import Expo Presidential State Banquet with Porcelain - Hanguang Porcelain Mr. Li Youyu & The only photographer to shoot the State Banquet Recipe
2019 IWF Shanghai International Fitness Exhibition Organizing Committee Invited Photographer
2019 "One Trillion Wade Cup" NABBA/WFF World Fitness Federation. China First Match. The only official designated photographer
2019 International Health and Aesthetic Expo ~ Teaching Instructor. The theme of the Beauty and Art Forum "Bones. muscles. The analysis of "Physical Beauty".
In 2019, Shanghai Institute of Visual Arts was appointed as an external professor in the Department of Photography
2019 GM Cadillac China Headquarters Shanghai Designated Advertising Photographer
2019 [Love, Shanghai] Shanghai Photography Industry Video Retrospective Exhibition for the 70th Anniversary of the Founding of new China: one silver medal and five excellent awards
2019 Ju Marlon Jo Malone promotional shoot
In 2020, the representative of the Chinese music master Wu Xuan pipa Fang Jinlong," "Pipa Jiangnan" and "Chinese Music Millennium", Zhouzhuang Ancient Town Fashion Blockbuster Film.
2020 Artistic Director of the Organizing Committee of the Global Super Elite Model Contest
2020 Artistic Director of the New Visual Influencer Contest
In 2020, "Bodybuilding and Beauty" magazine hired a contract photographer
In 2020, the Publicity Department of Shanghai Songjiang District Committee & The Bureau of Culture and Tourism and the Intangible Cultural Heritage Office photographed the national intangible cultural heritage project inheritance celebrities:
Wu Siyi: A 91-year-old winner of the Shanghai Rural Photography "Cultivation Award" and a hero of the Shanghai Songjiang Archives, he donated his life's works to the Songjiang District Archives and Library free of charge.
National non-hereditary inheritors: Ye Xie Dancing Grass Dragon ~ Fei Tugen
National Intangible Cultural Heritage: Gu Xiu ~ Zhu Qinghua & Shen Lili
National non-hereditary inheritors: traditional wood structure construction skills, the first collector of ancient houses, the owner of Hui Zhen House: Zhao Wenlong
National non-hereditary inheritor: root carving craft master: Qi Laifa
National non-hereditary inheritor: Ye Xie bamboo weaving craft ~ Wang Miaoxing
National non-hereditary inheritor: Jiangnan silk bamboo erhu playing ~ Yang Jianguo
National Non-Hereditary Inheritors: Paper-cutting Art ~ Qian Bingrong,
National Non-Hereditary Inheritor: Doctor of Acupuncture: Zhang Bimeng, Shanghai First People's Hospital
The most beautiful family in the country, the top ten spiritual civilizations in Shanghai, good people and good deeds, the moral model of the elderly who "moved Songjiang", and Gu Zhongzhen, a villager in Songjiang Shihu Dangjiqiao Village.
In 2021, he photographed the album of thangka painters in cloud space of Shanghai Financial Center. Sangji Cairang: Vice President of Qinghai Thangka Association, Qinghai Provincial First-class Arts and Crafts Master, Representative Thangka Inheritor of the National Intangible Cultural Heritage Regong Thangka Mian Tang School, Vice President of Qinghai Thangka Association, Qinghai Provincial First-class Arts and Crafts Master, Vice Chairman of the Thangka Art Professional Committee of China Arts and Crafts Association, Consultant of China Contemporary Art Network, Eight-year-old Xia Wucailang studied Thangka painting as a teacher.
In 2021, Cai Zhengren, the representative inheritor of kunqu opera, a national intangible cultural heritage project, was photographed
In 2021, he filmed the 25th Shanghai Magnolia Drama Performing Arts Award for Newcomer Protagonist Award, and the 6th Asian Micro Film Art Festival Golden Begonia Award Zhang Ran
Major works
Cooperative magazine
British Daily Mail, World Chinese Weekly, Jia Ren, EIIE, Fashion COSMO, Petty Chic, Fashion Bride, Portrait Photography, Portrait Today, Photography and Videography, United Nations Illustrated, Sports Expo, Bodybuilding, Bund Pictorial, Musical Instrument Space, Chinese Musicians, Shaolin and Tai Chi
Co-stars
NBA superstar "Flash" Wade, Olympic boxing champion Zou Shiming, world shooting champion - Zhang Mengxue, Wang Sai China mixed martial arts athlete ~ the first world-class mixed martial arts event welterweight champion Chinese, the representative inheritor of kunqu opera in the national intangible cultural heritage project Cai Zhengren, the 25th Shanghai Magnolia Drama Performing Arts Award Newcomer Protagonist Award, the 6th Asian Micro Film Arts Festival Golden Begonia Award Zhang Ran, The Representative of the Chinese Music Wuxuan Pipa Fang Jinlong, Erhu Master Kokang, Chen Sicheng, Yuan Quan, Wan Qian, Tian Liang, Yilong, Ren Dahua, Tang Zhenye, Zhong Zhentao, Wen Bixia, Hong Xin, Yang Erche Nam, Zhang Guoqiang, Yang Guang, Lin Xinxin, Nie Yuan, Lü Songxian, Luo Dahua, Wei Junjie, Shi Yanneng, Bai Xue, Yan Shunkai, Huang Haibo, Pahati, Ding Haifeng, Ren Zewei, Du Yuming, Wang Qiang, Ma Jinghan, Yang Dapeng, Xu Chenglin, Kang Qunzhi, Zhang Aoyue, dancer Li Degejing, dancer Tang Shiyi, Wang Herun, Sun Yizhou, Li Jinming, Zhang Danfeng, Jin Shijia, Yu Hazy, Xu Zhengxi, Marco, Yu Xiaotong,
Tong Ailing, Jiu-Jitsu Queens Liu Teng, Chen Yanfei, Zhang Meng, Zhuang Qingning, Chen Yating, Lu Gongzhen, Medina, Mu Tingting, Deng Sha, Mao Linlin, Zhang Dinghan, Lin Jing, Ai Xinjue Luo Qixing, Tu Liman, Guo Xiaoting, Zhang Dong, Lu Yixuan, Wang Fuli, Li Ying, Qiao Yuting, Yu Hui, Wang Yuanke, Shi Annie, Zhang Lingzhi, Zhang Bole, Zhang Yangguo, Bai Keli, Ji Xueping, Shen Ting, Liu Yanchi, Liu Tingyu, Hao Jifeng, Lu Yulin, singer Lin Bao, Kan Kan, Tusken, Li Xinliang, Fang Songping, Wu Jianfei, Zhang Dianfei, Liu Xijun, Wei Qianxiang, Qiu Yushuo, China's beauty buttocks champion Song Yuxin, frozen age goddess Liu Yelin and so on.
Master of collaborative art
Representative inheritor of Kunqu opera of the national intangible cultural heritage project: Cai Zhengren
25th Shanghai Magnolia Drama Performing Arts Award Newcomer Protagonist Award, the 6th Asian Micro Film Arts Festival Golden Begonia Award: Zhang Ran
World-class ventriloquist Jin Song
Erhu master is bold
The Chinese music master Wu Xuan pipa represents Fang Jinlong
The famous painter Lü Zhongping, a master of tiger paintings
National non-hereditary inheritor: traditional wooden structure construction skills, the first collector of ancient houses, the owner of Hui Zhen House Zhao Wenlong.
Vice Dean of the School of Fashion Design, Master of Chinese Arts and Crafts:
The Ministry of Commerce of the People's Republic of China and the Shanghai Municipal People's Government jointly held the 2018 First China International Import Expo State Banquet Tableware "China Hanguang Porcelain" "Magnolia Ceremony" Exhibition ~ Chief Designer, Founder of China Craftsman Workshop ~ Professor Li Youyu: Master of Chinese Arts and Crafts, Master of Chinese Ceramic Art, Master of Hanguang Porcelain of Shanghai Visual Arts (Design and Producer of State Banquet)
Sangji Cairang: Mian Tang School Painting Style, Vice President of Qinghai Thangka Association, Qinghai Provincial First-class Arts and Crafts Master, National Non-Sangji Cairang: Mian Tang School Painting Style, Vice President of Qinghai Thangka Association, Qinghai Provincial First-class Arts and Crafts Master, Representative Thangka Inheritor of National Intangible Cultural Heritage, Vice Chairman of the Thangka Art Professional Committee of China Arts and Crafts Association, Consultant of China Contemporary Art Network, Eight-year-old Xia Wucailang studied Thangka painting as a teacher.
Shoot records
Bai Xue's "Eternal Military Salute" commemorates the 90th anniversary of the founding of the army
Tusken Tusken 2018
Zhao Zhao《 Zhao Zhao
Lin Bao's "Poetry Has Become a Song"
Lin Bao's "Tea Zen Rhyme"
Lin Bao", "Empty"
Kanko "Calendula"
"Tick"
Palhati & Limbo, "Tell the World My Dream"
Dream Reed "Eternal Faith"
Dream Reed "Ode to Plum Blossoms"
Publishing Photos
Chinese music master Wu Xuan pipa representative Fang Jinlong", "Pipa Jiangnan", "Chinese Music Millennium"
Singer Snow
Zhong Zhentao
Zhang Hongliang
Parhati
Zhang Aoyue
Li Dego view
Nonchalant
Yang Chengang
Alan
Lin Bao
Liu Xijun
Velian
King Jackson
Cooperative advertising
2020 Coix Technology ultraviolet research and development advertising shoot
2018 East Ejiao Advertisement
The only photographer of the 2018 China International Import Expo state banquet porcelain "Hanguang Porcelain"
2018 Western Suburbs Guest House Hosted the President. State banquet recipe shooting
2017 FOSSFLAKES Nordic Danish Bedding Products European and American Advertising 2017 Changan Automobile S-95 Car Advertisement
2016 CASIO Watch Olympic Champion Boxer Zou Shi Ming Speech Advertisement
2016 Dabao SOD Mirin Update Endorsement Advertisement
2015 Cleveland Golf advertisement
2014 House Of Hello advertisement
2014 Wade 3D Headphones Advertisement
2013 Zheng Mingming cosmetics advertisement
2012 Diamond Bird Advertisement
2010 Kolan Diamond Advertisement
Celebrity endorsements
NBA superstar "The Flash" Wade 3D headset endorsement
Zou Shiming CASIO watch endorsement
Lin update Dabao SOD honey endorsement
A dragon Befitt fitness endorsement
Brand shooting
Jo Malone, Cleveland Golf, IWC, CASIO, L'Oréal Cadillac-Cadillac, LONGIO (Covered Bridge), Zheng Mingming, Hanguang Porcelain, Gome, Dabao SODmi, Godiva, Wu Yutai, Longrich, Diamond Bird, Koran Diamond, HubertS Danish Bedding, British BORA AKSU, Italian MARYLING, maxmara, ZIOTELLO Shachi , JZ Jiuzi, House Of Hello, WANGFENG Customization, Ma Yanli Clothing, Lafayette Perry, Armani, Wangyuan Shengtang Entertainment Technology, Candle Dragon Information Technology, Shentong JCDecaux, Haoye Group, Befitt, Flint Culture, Armani, Tiffany, East Ejiao, Fu Aibao, Bonus Pharmaceutical, Dongjia Orthopedics, etc
Co-entrepreneurs
Yao Xiaojie, Chairman of Haoye Group, Liang Kaien, Chairman of the Board of Directors of Beyond limit Group, Director of China Entrepreneur Group, Xu Bokai, Xu Zhiwei of Longrich Group, Mi Changhong, Founder of LONGIO (Covered Bridge) Brand, Chairman of Zhao Qing-Bellea Physical and Mental Health Industry Group, Chairman of China Television Micro Shadow Investment Group Fang Mingzhu, Yang Jingjing of Cheung Kong Graduate School of Business, Rao Rongrong, Founder of Kaveida Group, Xu Cyanogen, UU Goddess Bonus,
Top 100 in the Hurun Rich List, Founder of Greentown Group, Greentown China (03900. HK) Co-Chairman of the Board of Directors Song Weiping, Guevara Chairman Li Feifeng, Daohe Global Group Chairman Long Liping
(Collection of Zheng Guangming's photographic works)