On February 4, 2022, the 24th Winter Olympics, with the theme of "Together to the Future", will be held jointly in Beijing and Zhangjiakou City, Hebei Province. During the Winter Olympic Games, Internet video, music, games and other forms of cultural communication are also actively integrated with the content of the Winter Olympic Games, and are committed to promoting China's national business cards and cultural symbols to continue to go to the world through the opportunity of the Winter Olympic Games.
Recently, NetEase's "Ghost of Qiannu" mobile game invited Pang Qing tongjian, the second generation leader of Chinese figure skating, to carry out a cross-field fantasy linkage, and specially created a Chinese wind figure skating plot interpretation MV with the theme of "Deep Love between the Two". In this form, we actively play the media communication carrier attribute of the game, assume the social responsibility of the brand, and use the media form that the public likes to hear and hear to spread the traditional Chinese cultural symbols to help the Beijing Winter Olympics.
Because of its rich Chinese cultural expression and innovative visual display form, the cooperation video has aroused the welcome and hot discussion of netizens and players once it was made public, and has also been affirmed by many mainstream media, including CCTV.
Figure skating champions interpreted Chinese aesthetic love, and the official media praised them by name
How do the combinations of Qiannu mobile games and ice champions, "Chat Zai Zhiyi" and figure skating attract each other? Through the history of Chinese and foreign cultures and sports for a hundred years, we have found the origin of the Chinese literary classic "Liaozhai Zhiyi" and figure skating.
Many people may not think that the literary classic "Liaozhai Zhiyi" and skating were born at about the same time and have influenced it to this day. In 1679, at the age of 40, Pu Songling first collected manuscripts into a book and named it "Liaozhai Zhiyi", and the most outstanding collection of literary and short stories in ancient China was born. Later, Mr. Lu Xun commented that this book "out of the illusionary realm, suddenly into the human world" shows the ambition to take root in reality and change reality; Liaozhai Guo Moruo commented that the author "writes ghosts and writes demons that are superior to others, and stabs greed and stabs into the bones of three points". The story in the book either exposes the dark rule of feudalism, or attacks the corrupt imperial examination system, or rebels against the feudal ritual shackles, among which works such as "Qiannu" that depict the theme of love and strongly resist feudalism are widely circulated, and NetEase's flagship national style fantasy role-playing game "Qiannu Ghost" mobile game is based on this.
In the same period on the other side of the earth in the Land of Europe, skating born from labor communication developed rapidly, and gradually became an important winter widely popular ice leisure sport, with the emergence of works such as "Winter Pastime and Figure Skating", the sports skill system gradually matured, while the skating production technology gradually improved, figure skating became an official event at the Fourth London Olympic Games, and has been continued as a formal event since the birth of the 1st Winter Olympic Games in 1924.
In March 2006, Pang Qing Tong Jian won the World Championships at the 96th World Figure Skating Championships, becoming the second pair of figure skating pairs of figure skating world champions in China after Shen Xue Zhao Hongbo. Pang Qing tong Jian began to partner from the age of 14, spent more than 20 years on the ice rink together, upgraded from an ice couple to another pair of world champion "ice couples", and the classical love theme ice performance sports that the two athletes are good at have also become another important opportunity to cooperate with Qiannu mobile games.
In this cooperation, the cooperation content of the mobile game "Ghost of Qiannu" and the world champion Tong Jian Pangqing did not float on the surface, but carried out both the visual performance of sports technology and the multi-faceted preparation of content transmission, and strived to show more breakthroughs and possibilities in Chinese culture and ice sports.
During the months-long preparatory period, Qiannu Mobile Game not only specially invited Pang Qingtong Jian to direct the production of a new ice double dance action in the game, but also on the basis of the realistic and difficult ice surface shooting, deeply restored the Chinese style scene "Sansheng Lake" in the game with a large range of special effects production in the post, visually perfectly interpreting the aesthetic love story of a pair of Bi people who met, fell in love and stayed together. Under the loving interpretation of Pang Qing Tong Jian, the Frozen Edge of Sansheng Lake jumps in front of the eyes, and the player can also feel the sincere praise of love in the performance while being in close contact with the unique physical beauty presented by the figure skating performance.
The beautiful Sansheng Lake scene, the classic Chinese wedding, and the romantic pair skating action continue to carry the player's enthusiasm for the Winter Olympics and the infinite vision of Chinese culture. Qiannu mobile games also hope that in this form, they will continue to attract players to pay attention to ice and snow sports, participate in ice and snow sports, and help the Beijing Winter Olympics. The perfect combination of traditional culture and modern movement has been "liked" by mainstream media such as CCTV.
Actively assume social responsibility and continue to explore positive values
The active practice of social value and positive energy is NetEase Games' long-lasting exploration of social responsibility. Prior to this, "Ghost of Qiannu" has repeatedly cooperated with Jingdezhen porcelain, Jinsha Site Museum and other units for in-depth linkage, such as specially designed theme virtual porcelain for Jingdezhen, planned theme door school Jinsha, reproduced traditional Chinese skills and civilization symbols in the virtual world, and attracted players to understand Chinese history and culture and participate in cultural relics protection.
In addition to the virtual game, the "Ghost of a Girl" mobile game also carries out public welfare assistance programs in more than 20 schools with other NetEase games. The points generated by each NetEase member in the game process will be transformed into high-quality educational resources to the school through practical actions, so that the user's public welfare feelings reflect the reality and contribute to the public welfare undertakings with practical actions.
It is believed that in the future, the "Ghost of a Woman" mobile game will also continue to work hard in the dissemination of traditional culture and the practice of public welfare undertakings, explore more virtual digital industry to empower the social value of reality, assume the social responsibility of the brand, and live up to every expectation.