First Finance and Economics learned that recently, "Three-Body", "Spirit Cage" and other animation co-producers Fang Yihua completed hundreds of millions of yuan of financing, and the latest valuation was nearly 2.5 billion yuan. It is understood that the financing will be used to promote the advanced development of original animation IP and animation fields, the introduction of high-end talents, the deployment of new production lines, research and development in the game field and global market promotion strategies.
Yihua Kaitian is an enterprise mainly engaged in the creation of original animation dramas, with business scope including original animation IP development, production, IP network promotion and operation authorization and game development, etc., and has previously received several rounds of investment including B Station, Tencent, 37 Interactive Entertainment, Tiantu Capital, etc. Tianyan's inspection shows that the shareholding ratio of Station B and Tencent is more than 10%.
Station B and Tencent are two major content platforms focused on the field of animation, relying on sophisticated production and stable word of mouth, Art Painting Has successfully attracted the capital of the platform.
In 2015, Art Painting Kaitian was established in a commercial and residential room in Wuhan, when the team of only 8 people received seed round investment from 37 Interactive Entertainment and began to prepare for its first animation drama "Crazy Taste Hero". Art Painting Kaitian revealed to First Finance that at the beginning of 2017, when the company's first work was launched, many investment teams came to it, among which Tencent valued the team's creative ability and quickly completed the investment in Art Painting Kaitian.
In the second half of 2017, after proposing the project of the "Spirit Cage" animation drama, Station B showed great interest in the project and the team, and finally finalized the investment in art painting and the cooperation of the "Spirit Cage" project.
Relying on its original IP, Art Painting Has laid its position in the field of animation dramas, accumulated a group of core audience groups and fans, and gained the trust of the market. In 2019, at the B station national innovation conference, B station, art painting kaitian, and Youzu network jointly announced the launch of the "Three-Body" animation drama. As a co-producer, Art Painting Kaitian is responsible for the animation drama adaptation of the science fiction masterpiece "Three-Body Problem".
The "Three-Body" animation originally scheduled for broadcast in 2021 has been postponed, and at the November 2021 B Station National Innovation Conference, founder Ruan Rui said that although the production team has made a lot of preparations, it still underestimates the depth and thickness of the work, and also hopes to better present the "three-body world". He revealed that at present, the script has been completed, the animation has completed nearly half of the production volume, and the future production will be accelerated.
China's original animation market has a lot of imagination space, iResearch consulting report shows that domestic animation has been in the mainstream position in the domestic animation works broadcast, in the list of overseas works with more advantages, but also achieved a reversal.
According to iVideoTracker's data, in the TOP30 in 2020 according to the number of independent devices, the average monthly playback time of domestic animation works has exceeded that of overseas works. In addition to playing longer than Japanese animation, the quality of Guochuang Animation has also been recognized by the audience, and in the first nine months of 2019-2021, the average score of the 20 highest rated Guochuang animations was above 8 points.
According to iResearch data, the scale of China's online animation market has increased from 3.21 billion yuan in 2015 to 16.46 billion yuan in 2019, and the business model of China's animation market is mature, and the endogenous force of original animation is strong, and the market size is expected to reach 28.58 billion yuan in 2022.