On February 24, OnePlus announced the opening of oneplus Boulevard, the world's largest one-plus offline experience store in Bangalore, India, with an experience store area of more than 3,600 square meters, which is another landmark offline experience store after OnePlus Nizam Palace store in Hydbarra, India.
At the launch ceremony of the new store, Navnit Nakra, CEO of OnePlus India, said: "Since oneplus entered the Indian market in 2014, it has been widely recognized by users, and user support plays an important role in the development of the OnePlus brand in India. Therefore, we are in India to open oneplus boulevard, the largest experience store of one plus, through the offline experience store we provide the best technology products at the same time, for users to create a communication experience center, where users can communicate directly with the brand, to achieve a closer emotional link. ”
At OnePlus Boulevard, in addition to the product display area, OnePlus has opened a brand innovation technology experience center for users in the store, equipped with OnePlus' iconic coffee experience area, providing a game area, an activity area, a special unpacking area and a dedicated user service center.
The OnePlus Boulevard Experience Store uses an immersive design that uses a large number of natural and clay elements, including terracotta walls, as well as a collection of clay and ceramic artworks from artists from all over India, combined with abundant natural light and surrounding greenery, to create a warm, simple and elegant space feeling for customers entering the store.
The offline experience store is an important part of OnePlus' omni-channel sales strategy in India and the strengthening offline layout. In 2020, OnePlus announced an investment of Rs 1 billion in offline expansion in India. By the end of 2022, OnePlus's offline stores in India will expand to 15,000, providing consumers with more offline experience opportunities.