On February 21, 2022, Hero Interactive Entertainment announced the official launch of a new brand of Hero Games, while releasing a new brand logo. At this point, the hero interactive entertainment brand that has been used for nearly 7 years has come to an end, and the new brand hero game will be committed to the research and development of high-quality global games with the vision of "world quality, creating difference". On the same day, Hero Interactive Entertainment announced that it intends to terminate the listing on the New Third Board.
Industry insiders said that the termination of the listing of Hero Interactive Entertainment on the New Third Board may be more reasons for the misalignment of the development needs of Hero Interactive Entertainment and the current market environment of the New Third Board, and the current liquidity and financing environment of the New Third Board market are relatively insufficient.
(Hero Game LOGO)
In 2021, the Hero Game brand has been active in the vision of gamers, and the brand logo of "Hero Game HERO GAMES" has been used in the company's new generation of matrix products. In May 2021, Tencent Games' conference first exposed the space exploration sandbox mobile game "Create! Our Planet uses the Hero Game brand identity for the first time, and in August 2021, Black Myth: Goku, co-produced with Game Science, released a 12-minute UE5 live test highlight, with special thanks to @Hero Games. At that time, the hero game brand had not yet been officially released, and many players were confused about it, and even questioned it.
Create! Our Planet
Black Mythology: Goku
Three major tracks run parallel
The precise track layout is one of the advantages of Hero Entertainment. As early as 2015, it laid out mobile e-sports, launched the world's first FPS gunfight mobile game "All People Gunfight" series, and in 2016, launched a series of competitive mobile games "Peak Battleship" and "NBA LIVE", etc., which welcomed player praise after launching, laying a solid foundation for the founding and development of Hero Interactive Entertainment.
After years of development, after the launch of the new brand of hero games, hero games aimed to create it! The gun battle sandbox game represented by "Our Planet"; the high-quality content game represented by "Battle Double Pamish" jointly released with Kulo Games and the "Black Myth: Wukong" jointly produced with game science; and the high-quality numerical game represented by "Wind Color Fantasy: Legend of Destiny" are the three major product tracks for the company's layout products. At the same time, Hero Games is one of the first manufacturers in China to lay out AAA masterpieces.
In addition, Hero Games has rapidly gained advantages in subdivisions by investing in upstream and downstream enterprises in the industrial chain such as Kulo Games, Game Science, and Qixia Interactive Entertainment.
(Hero Game Mission, Vision, Values)
Build 10 self-developed studios, 70% of which use UE4 engines
Based on the advantages of vertical tracks, expand diversified categories. The strengths of hero games in gun battles sandboxes, high-quality content, and high-quality numerical games have laid the foundation for enhancing R&D capabilities.
Up to now, Hero Games has ten self-developed studios, and the studios have rich research and development precipitation and match high-quality talents. The ten self-developed projects corresponding to the top ten self-developed studios were established after the end of 2018, of which 70% use UE4 engines, and are scheduled to be launched around this year to 2023. At this stage, the exposed products include "Create It! Our Planet", "Wind Fantasy: Legend of Destiny", in which, "Create! "Our Planet" has been announced to be released by Tencent' agent; "Wind Fantasy: Legend of Destiny" has received a version number.
In the top ten self-developed studios, Pan Shen Studio was recently exposed for the first time, officially disclosed its existence to the outside world, according to the official recruitment of Pan Shen Studio, the team currently has about 50 people, and there are two-dimensional + RPG original IP projects in research, which has also caused a lot of recent heat.
With the precise layout of the product track and the continuous advancement of the projects under development, Hero Games will bring players more diversified and more fun high-quality game content. For this brand upgrade, Daniel, CEO of Hero Games, said: "I hope that Hero Games can become a symbol representing high-quality games and become synonymous with high-quality games. I hope that the partners will always bear in mind our mission vision and values, put forward more and higher quality requirements for the games they lead, deepen user understanding, continue to improve research and development capabilities, and tap more industry talents. I hope that in the future, Hero Games will create more world-class quality Chinese local boutique games. ”
(Hero Game IP Little Dinosaur 66)
After seven years of metamorphosis, how many surprises does the hero game have?
Looking back today, I think a lot of people have changed their minds about the "hero game."
It has received super high attention since its birth, but it has also been questioned because of the enthusiasm for mobile e-sports at that time; but today, the active publicity is delisted from the new third board, and it really returns to the product, and the hero game shows its patience and confidence for the "good game".
Especially in the past year or two, it has constantly broken the industry's inherent perception of it. When it was announced that it would jointly release "Battle Double Pamish" with Kuro, many people admired its vision, and the manufacturers on the 3D action track squeezed their heads, while Hero Games already had a fist product. When the "Black Myth: Goku" live video appeared in the thank you hero game, everyone was even more surprised by how fast it shot, "3A" is also within its layout range? Even the news that 70% of the top ten self-developed studios that are now concentrated on the exposure of UE4 has caught many developers off guard.
All of these performances remind me of 2 years ago, Hero Games CEO Daniel once said: "If you want to do a good job(s) you need to take a long time and a long time." ”
Yes, maybe they think better.