Since the reform and opening up, after decades of development, independent brand car companies have long been not the "little brother" behind the joint venture brand, especially after 2010, the development of domestic cars is obvious to all, and a number of high-end independent brands such as Lynk & Co, Wey, Xingtu and so on have emerged.
Realistically speaking, if you have a budget of 150,000 yuan and want to buy an SUV, I will recommend you to buy a domestic car, because this price point Xingyue, Xingtu TX, Changan CS75PLUS, Lynk & Co 02, etc. are very suitable choices, and their product strength is stronger than that of the joint venture car. If you have a budget of about 120,000 to buy a car, I also recommend you to buy a domestic car, for the same reason. Domestic cars are no longer Wuxia Amon, domestic cars have its advantages.
Advantages of domestic cars
1. Interior design and materials
In recent years, the design of domestic cars has really been eye-catching, especially the interior design. For example, this car, with this interior level, can you believe that the starting price of this car is less than 100,000? The 200,000 models of the joint venture may not have such interior design and materials. In addition to this car, the interior texture of models like WEY, Geely, Lynk & Co, Great Wall, Roewe and so on is far beyond that of the same level of joint venture cars.
2. Configuration
Why do I recommend a joint venture car for about 120,000 yuan? Because at this price you can only buy POLO, Fit, Zhixuan, Vios and other models, whether it is power, configuration, safety, materials are difficult to satisfy. At the same price, you can buy Ruicheng cc, Qin PRO, MG 6, Changan Yidong and so on. Not only is the power stronger, the configuration is also higher, and the configuration of many domestic cars with more than 100,000 is even higher than that of the joint venture car configuration of about 300,000.
3. Overall quality stability
Is the quality stability of domestic cars higher than that of joint venture cars? You're not teasing me, are you? In fact, the quality stability of the joint venture car is uneven, such as Toyota, Lexus, etc., and the quality stability is poor such as jeep, Land Rover, Fiat and so on. If the throttle and stall door of the machine occur on the domestic car body, how will domestic consumers condemn it? But it happened to Honda, and sales did not fall but rose. Mainstream independent brands rarely have large-scale quality scandals, which shows that the overall quality stability of independent brands is catching up with joint venture cars.
4. Human-computer interaction
Among the current joint venture cars, the better car engine system is BBA, Volkswagen and General Motors, and the other brands of car engine systems are either backward in the system, such as Toyota, or the logic is very complex and difficult to get started, such as Volvo.
In this regard, the independent brand can be said to be a complete explosion of joint venture vehicles, whether it is BYD's D-link, GAC's Qiyun concept intelligent connection system, SAIC's Zebra Zhixing, Changan's Wutong system, etc., whether it is ease of use, interface aesthetics, sense of science and technology, functionality is stronger than the joint venture car.
Disadvantages of domestic cars
1. Technology accumulation
Domestic cars are so lagging behind the joint venture car, and even the Korean car with a starting time is far inferior, the most important reason is to waste a golden period of development, when the independent car brands are mostly state-owned enterprises, mainly relying on copycats and plagiarism, lack of independent innovation ability and willingness. In recent years, with the rise of private car companies, domestic cars have made some improvements. Due to the lack of technical accumulation, domestic cars undoubtedly lag behind the joint venture car at the level of three major parts, especially the gearbox, and even a decent high-end AT transmission cannot be built in China, and can only hope to overtake in the double clutch corner.
2. Tuning experience
For the chassis that tests the training skills very much, the accumulation of experience is very important, and domestic cars are still lacking in this regard. Peugeot Citroen's ability to train non-independent suspensions is better handled and comfortable than independent suspensions, not in a day's work, but in years of tuning experience. The current first-line domestic cars basically choose to let foreign teams be responsible for chassis tuning, for example, BYD chooses Mercedes-Benz team to carry out chassis tuning.
3. Fuel consumption level
Fuel consumption of the three major pieces of the level of the most direct reflection, the current domestic car fuel consumption compared to the joint venture car is significantly higher, in the bear fuel consumption ranking, the lowest fuel consumption of the top 50 models, only the displacement of 1.2L Baojun 310W a self-owned brand car, ranked 33rd, the top 100 are only 13 independent brand models, the gap is clear at a glance.
4. Brand added value
The current domestic car, basically there is no too high brand premium, and the joint venture car, especially the luxury brand, the important source of profit is the income brought by the brand premium, the same hardware and configuration, the joint venture car dares to sell to the price of 200,000, the domestic car may only be sold to 100,000-150,000, the gap is clear at a glance.
5. Retention rate
The retention rate of used cars requires long-term accumulation to change. The retention rate and the vehicle ownership, brand, quality stability are closely related, the retention rate of domestic cars can not be improved overnight, want to change the status quo, not only need manufacturers to create reliable quality, high ownership of the model, but also need to completely change the Chinese people's view of the poor quality stability of domestic vehicles.
Tail: The joint venture car has been developed for nearly a hundred years so far, and the domestic car has been poor and weak for a long time, and even for a period of time, it has been lying in Gentle Township and relying on cottages to survive. In recent years, domestic cars have been catching up, and finally the gap has been narrowed. In the next 10 years, it is very critical for domestic cars, and whether it can rewrite the card game is in one fell swoop.