Text/BU Review/ZiYang Proofreader/Zhiqiu
In recent years, private hospitals have lost the trust of patients and been abandoned by capital, and the operation situation is not optimistic.
According to the data released by the China Health Statistics Yearbook 2021, in 2020, the loss of public medical institutions in mainland China was 2.2 billion yuan; the overall loss of non-public medical institutions was nearly 130 billion yuan.
The decline in the birth rate of newborns has made the days of private hospitals even more difficult, and the "cold winter" of the obstetrics and gynecology industry has arrived.
The obstetrics and gynecology industry is facing a cold winter
In recent years, the birth rate of newborns has been decreasing as women's willingness to have children has decreased. According to the data released by the Statistical Bulletin of Health and Health Undertakings, in 2016, the mainland ushered in a small peak in fertility, and the number of live births in hospital deliveries nationwide was 18.46 million; in 2020, this number shrank to 12.03 million.
This has gradually cooled down the previously hot obstetrics and gynecology industry, and the obstetrics and gynecology department of the hospital has been greatly affected, and the impact of the maternity hospital has been even more serious. This makes the already disadvantaged private hospitals in a more difficult situation.
Obstetrics and gynecology hospitals are the starting style of private hospitals, so with the popularity of private hospitals, the number of private obstetrics and gynecology hospitals is also growing. By 2014, the number of private obstetrics and gynecology hospitals in mainland China had grown from 23 in 2003 to more than 460.
In 2016, the opening of the "two-child" policy created a small peak of fertility, and the problem of "one bed is difficult to find" suddenly became prominent. Under such circumstances, the industry is very optimistic about the maternal and child market, and the obstetrics and gynecology industry is increased.
Many private maternity hospitals are busy building teams and expanding beds, waiting for the dividends brought about by the two-child policy.
However, the fertility peak brought about by the two-child policy was very short-lived, and the newborn birth rate continued to decline in the following years. As a result, the extra beds are useless, and the well-built team has become a burden on the hospital, and the obstetrics and gynecology industry has suffered a lot of blows.
Many private hospitals have been seriously damaged by misjudging the situation of the industry, and instead of being able to eat the cake, they have dragged themselves into the abyss. In recent years, the operation of many private maternity hospitals is not optimistic, and the annual income of some people has shrunk from about 10 million yuan to today's million yuan.
With the decline in the birth rate of the population, private maternity hospitals have also fallen deeper and deeper in the cold ice, and the industry has fallen into a dilemma of development.
Private hospitals seek transformation
In the case of a depressed obstetrics and gynecology industry, many private hospitals seek to survive, some directly choose to close the obstetrics and gynecology department, while others have pondered the transformation.
Although the number of newborns in mainland China has gradually declined, the increasing demand of pregnant women during pregnancy has allowed many maternity hospitals to see new development space.
To this end, many maternity hospitals have started the business of postpartum rehabilitation and confinement clubs. Here, the mother can carry out postpartum repair and maintenance, and the hospital will provide women with a variety of services such as confinement meals, pelvic floor rehabilitation, and uterine rejuvenation.
This transformation has given many maternity hospitals a new lease of life and has the motivation to continue to develop.
In addition to seeking transformation, improving the quality of service and medical standards is also the survival of many private maternity hospitals. To this end, many private hospitals are based on customer needs, do refined services, and start from small details to enhance the feelings of pregnant women.
At the same time, many private hospitals also strive to absorb industry talents and strive to build a professional medical team to escort pregnant women. A strong medical team will undoubtedly become a powerful force in the competition of private hospitals.
Under the above various means, many maternity hospitals have survived the difficulties.
The above experience is not only applicable to maternity hospitals, but also a good way to get rid of difficulties for private hospitals that are struggling with losses.
After all, the reason why private hospitals lose money is because problems such as arbitrary charges and poor treatment effects make it difficult for private hospitals to gain the trust of patients. Therefore, the number of patients admitted to private hospitals is much lower than that of public hospitals, and the performance is naturally very sluggish.
Therefore, standardizing fees, improving services, and growing technologies are the directions that the entire private hospital needs to strive for.