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Introduction
How to use the "loud name" of Zotye to revitalize the assets in his hands is Huang Jihong's biggest headache, but for now, detours are inevitable and inevitable choices.
Author 丨 Xu Jinkai
Responsible editor 丨 Li Sijia
Editor 丨Zhu Jinbin
After the reorganization, Zotye is exploring a new road of rejuvenation.
According to informed sources, Zotye is seeking new development, "New Zotye" plans to build a new brand, and the use of a huge car distribution network for sales, the person also revealed that Zotye Research Institute is also rehiring employees to lay the foundation for the revival of "New Zotye".
Although it is a family statement, the credibility has yet to be verified, but it is certain that Zotye is "holding back a big move and seeking development".
Recently, Zhejiang Zotye Automobile Manufacturing Co., Ltd., a subsidiary of Zotye Automobile Co., Ltd. (stock code: *ST Zotye 000980, hereinafter referred to as Zotye), completed the acquisition of Shanghai Junqu Automobile Technology Co., Ltd. (hereinafter referred to as Shanghai Junqu Automobile Technology Co., Ltd.), and it is worth mentioning that in the company profile of the signboard notice released by Shanghai Junqu Automobile, "Zotye Automobile (new) is the business entity after the reorganization of the former Zotye Automobile Co., Ltd. Through the introduction of strategic partners with rich experience in electric vehicle research and development and mature electric vehicle technology reserves, we will make every effort to enter the new energy vehicle market. ”
While seizing the opportunity to seek rejuvenation, while cleaning up the original assets, it has become the focus of Zotye's recent work.
How much does Zotye Assets know?
At the beginning of this year, the Automobile Commune broke the news that the Great Wall took over the Zotye Linyi factory, and recently, Zotye also officially issued a clarification statement in response, Zotye Automobile said: "Hunan Jiangnan Automobile Manufacturing Co., Ltd. Linyi Branch is a branch of Zotye Subsidiary in Linyi, established in July 2015, and linyi Zhuotai Automobile Sales Co., Ltd. was established in November 2016, and the plants, parking lots used by the above two companies, The office space is leased from Linyi Zotye Auto Parts Manufacturing Co., Ltd. (hereinafter referred to as Linyi Parts Company), which has no affiliation with Zotye and is not a subsidiary of a listed company. ”
According to the enterprise investigation and equity penetration data, the major shareholder of Linyi Parts and Components Company is Bao Hongbin, who accounts for 73.41% of the shares, followed by Linyi New and Old Kinetic Energy Conversion Fund Investment Co., Ltd. (hereinafter referred to as Linyi New and Old Conversion Fund) with 22.73% of the shares, further verification, in addition to "Linyi Zhongtai", Bao Hongbin has no other connection with the "Zotye Family", and the Linyi New and Old Conversion Fund was once named "Linyi Industry Guidance Fund", which is a typical government fund. In other words, Linyi Parts Company leased by Zotye, Linyi Municipal Government has a great right to speak.
With the expiration of a paper lease, in addition to the name is also inextricably linked, at the asset level, "Linyi Zotye" and Zotye have no relationship, so it is reasonable for Great Wall Motors to sign a contract with the Linyi Municipal Government to take over "Linyi Zotye".
"Linyi Zhongtai" is just one of the many assets of Zotye, before that, the factories under the Zotye system, such as Shangrao Hanteng, Fushun Mahayana, and Huangshi Hanlong, were divided one after another, and most of them also adopted this operation. For Zotye, what is divided is only "peripheral assets", and Zotye still has the confidence to resurrect in its hands.
Recently, the secretary of the board of directors of *ST Zotye replied to the questions that investors are concerned about on the investor relations platform. It mentions that "Hangzhou, Yongkang, Changsha and Xiangtan hold land for Zotye, and the rest are leased." That is to say, in addition to the leased assets that have been gradually liquidated, Zotye still has several major bases in Hangzhou, Yongkang, Changsha and Xiangtan available for production.
In the eyes of many outsiders, the Zotye department has long been weakened and there is no chance to re-enter the table, but in fact, the assets in the hands of Zotye can still support its return to the automobile market, which may be the reason why Huang Jihong resolutely decided to reorganize Zotye.
Spell PK hole card
In January this year, *ST Zotye issued the "Announcement on the Completion of the Implementation of the Restructuring Plan of Its Subsidiaries", which means that the reorganization plans of *ST Zotye and its 8 subsidiaries have been approved and executed by the court, and *ST Zotye's reorganization plan has come to an end. After the completion of the reorganization, Jiangsu Shenzhen Commercial Holding Group Co., Ltd. (hereinafter referred to as "Jiangsu Shenzhen Commercial") and its co-actors succeeded Iron Bull Group and officially became the controlling shareholders of *ST Zotye; Huang Jihong, the legal representative of Jiangsu Shenzhen Commercial, became the actual controller of *ST Zotye.
Perhaps many people are a little unfamiliar with the name Huang Jihong, but he is full of yearning for cars. According to public information, Huang Jihong was born in 1974, and from 1993 to 1997, he studied at the Chinese People's Liberation Army Automobile Management College, which may also be the starting point for his yearning for the automobile industry; from 1997 to 2005, he served as a cadre of the Equipment Technology Department of the PLA Garrison in Hong Kong, and then opened a lot of business sectors such as wholesale, retail, real estate and so on, until 2019, when he restructured the huge cars that were mired in the mire, Huang Jihong began to lay out the automotive industry.
After entering the huge group, Huang Jihong began to implement a series of rescue measures, large-scale selling of non-performing assets, salary cuts and layoffs followed, the data shows that in 2018 before the reorganization, the number of operating outlets of the huge group in the country was 806, after this series of operations, by the first half of 2021, the number of distribution stores owned by the huge group fell to 317, corresponding to the sharp decline in the number of outlets, the staff of the huge group also dropped from more than 20,000 people before the reorganization to 12,800, and the per capita salary was from 120,000 yuan / The annual decrease is 99,400 yuan / year.
Although the crazy sale has made the huge operating state have a hint of improvement, but the sharply reduced sphere of influence will also greatly affect the development of the follow-up "New Zotye", if Huang Jihong stepped on the new energy industry in full swing, launched a series of "New Zotye" models, then the "shrinking huge" to undertake sales tasks is also a reasonable thing, but the country's three hundred distribution outlets, can not support a huge dream.
If the production base and huge sales network in the hands of Zotye are the biggest confidence of Huang Jihong to enter the automotive industry, then the unclear public opinion environment between Zotye and Zotye will become the source of doubts in the industry.
For all those who have a sense of knowledge of the automotive industry, Zotye is a quite dramatic name, from the story of the leather ruler department, to the well-known "Baoshitai", and then to the derivation of a series of brands such as Hanteng, Hanlong, Mahayana, Junma, etc. The brilliant Zhongtai wants to get rid of the notoriety of "plagiarism" through various ways, but in the end it all fails, on the one hand, it is caused by the sudden epidemic, the intensification of industry competition, the window period of new brands is getting smaller and smaller, on the other hand, surging public opinion has also boosted the production of such an ending. In the context of ridiculing Zotye, Zotye models have become a typical representative of "can only see and will not buy".
Perhaps Huang Jihong has realized the magic of "Zotye", re-developed with the attitude of Sun Company's acquisition of new enterprises, and tried his best to get rid of the negative public opinion influence of Zotye, but it is still recognized by the media and widely reported, and the label of Shanghai Junqu is a part of Zotye is gradually forming.
Or maybe Shanghai Junqu is only an integral part of "New Zotye", and "New Zotye" will gradually derive many new brands, but in any case, as long as it is associated with Zotye, some people will look at this "new thing" with the stereotype of the past. I guess how to use the "loud name" of Zotye to revitalize the assets in his hands is Huang Jihong's biggest headache, but for now, detours are inevitable and inevitable choices.
| Xu Jinkai |
Moving forward in the midst of possession and loss...