Recently, Aika Automobile was invited to the BAIC Group Design Center to discuss and communicate with the designers of Beijing Rubik's Cube about the design and function of the vehicle, as well as some issues that have attracted much attention. As a department with the highest level of confidentiality in the entire R&D system of BAIC, in recent years, the styling center has often been opened to the outside world, and the entire styling center has been slowly opened for everyone to come in and participate in the design work and research and development process, so that everyone can feel the continuous progress and development of the styling. The protagonist of this event, Beijing Rubik's Cube, how a surprising shape design came about, what is the unknown story behind it, let's explore and explore together.
Xu Ming, the chief designer of rubik's cube, the chief shape designer of baiqi styling center, said frankly: "For an automotive product, consumers have a cognition of this brand, and after they have recognition, everyone will buy our products." At the beginning of the design of this product, we have been thinking about how to create the brand "Beijing", as the only brand in the world named after a national capital, the Beijing brand has assumed a lot of important significance. ”
First of all, Beijing Rubik's Cube is positioned as a compact SUV that will be officially launched in April 2022 and is expected to cost 110,000-150,000 yuan. Its design elements are derived from the concept car Brilliance, which perfectly embodies the four keywords of the Beijing brand's design concept - confidence, purity, warmth and wisdom, which can fully represent the brand's design ideas.
With the rejuvenation of the main consumer population, not only Beijing brands, but almost all automobile brands are striving around the main theme of "rejuvenation". In fact, under the big label of rejuvenation, there are all kinds of personalities in it. This subject is insoluble, which of course means that it contains infinite possibilities. Beijing Rubik's Cube is from the country's ever-changing, rapid development of the space industry to seek inspiration, technology and sportiness is the more popular elements of today's young people, and finally Beijing Rubik's Cube handed over the "Diamond Star" theme design answer.
The front face of Beijing Rubik's Cube adopts the latest parametric design methods and designs a borderless grille, bringing a very futuristic and technological visual experience. At the same time, the starry sky element is also applied in the grille, giving it a sense of atmosphere full of stars. The design of the front and rear headlights of the Beijing Rubik's Cube and the parametric dot-like starlight of the entire front grille is complete and unified, and the parameterized light source light will appear repeatedly on the front and rear lights. The whole is to reflect the sense of technology of the whole car. At the same time, in order to convey more human-vehicle interaction, the visual presentation of the lamp off effect is also very personalized and diverse, forming a feeling of opening wings in the visual effect, officially called the starlight flying wing, showing a sense of science and technology and vitality.
Compared with the concept model, it can be found that the front face grille is slightly different, and the parametric design of the concept model is denser and more spatial. Why is that? Xu Ming explained: "First tell you a story between modeling and engineering communication. How the project is to achieve the modeling, how to derive the modeling scheme, when the concept scheme comes out, everyone will feel that it looks very electric, how to solve the problem of air intake, the first reaction of the project is no way! The first solution given to us by the project is to reduce all the points, the lower grid to do a wider, the upper part of the grid, especially the middle part of the smaller, at the beginning of the engineering program is that all the points are very small, I do not accept, the project to find a way, reduce 0.2 mm, is it enough? I tried it, after doing 0.2, they told me that 0.2 is not enough, and then gave me 0.1, back and forth this interaction for 7 or 8 rounds, the data was done over and over again, the project was given feedback over and over again, tossing and turning for a few months, polishing into such a situation. In fact, many times there are many stories in it, including some people asking me, the following one looks a little more sparse than the original model, why? In fact, I am in order to provide heat dissipation and intake for the internal engine of the vehicle in the following part, the opening is a little larger, so that it has more air intake, the design theme can be preserved, from the design point of view will balance all the engineering inputs, as far as possible to achieve the effect I want, so that I can accept, so that consumers can accept, and can meet the boundaries and restrictions provided on the project.
Some consumers do not understand, this car is a gas car, how to do if the engine is airborne? I can responsibly tell you that we have run a lot of experiments, and there is no problem with intake. From the beginning of the internal data, the engineering will do the analysis of the data, the real simulation experiment is no problem. This is a story of the grinding of the front face design and engineering angles. ”
The electronic rearview mirror is another highlight of the Beijing Rubik's Cube, with avant-garde and high-tech sense, and can also effectively solve the problem of blurred vision faced in rainy and snowy weather and night. Regarding the choice of electronic rearview mirrors, Xu Ming also said: "In the design of this is very difficult to do, to be deliberated many times, it is not easy to deliberate, the project said that the inside has changed, he only needs to change a point I will do it again, we repeatedly communicate, run-in for a long time, this thing is finally made." The electronic exterior mirror was also done once before the Guangzhou Auto Show in September last year, the first time to show everyone, ask whether this thing is reliable, whether it is easy to use, whether there is a safety problem, whether it looks like it will need to adapt, it is very easy for me personally to adapt, because the imaging effect of the field of vision is really very good, completely solving the problem of the traditional rearview mirror that has rain and snow weather can not be seen clearly. ”
As a fuel vehicle, the most basic element is still a sense of sport, the overall posture is relatively sporty, and the entire side is also very simple and pure. At the same time, in the front face and tail design, a lot of parametric design means are used to reflect the scientific and technological sense of this product, which as a whole integrates technology and sports. Regarding the problem that Beijing Rubik's Cube as a fuel vehicle product, in the design effect but more presents the elements of electric vehicles, Xu Ming said: "In the past few years, the brand of electric vehicles has been pulled up to a new height by several head brands to raise the product design, and now we look at the design of electric vehicles, many times we think that it represents a sense of science and technology, and when we face the market, when doing a lot of research, we will find that users always have high requirements for the sense of technology of the external type." Therefore, we believe that the design of fuel vehicles with a sense of technology and electrification is not the wrong direction, but can bring consumers a more novel feeling. Just now I mentioned the design of the appearance, the design of the interior, but also the integration of this sense of technology and vitality, while the theme is still like the "Diamond Star" theme I just said, will still run through the entire appearance and interior design, the overall interior cockpit design is also a kind of capsule feeling, the design is inspired by some youthful, sporty, performance, and graphics with a sense of cutting-edge technology. It can be seen from the details that the interior design has the feeling of a space capsule, and while ensuring the comfort of use, it is also more novel in design. ”
At the same time, in the entire inner cabin design, simple and clean, the air outlet is very complete, there is a feeling of spaceship shuttle engine thruster. At the same time, a more novel form is adopted in terms of atmosphere lights, and the hidden light on the door panel is hit to form a three-dimensional three-dimensional effect on the door panel, reflecting a different atmosphere lamp feeling. At the same time, the position of the co-driver also reserves a lot of buttons that allow the co-driver passengers to interact with the car. In the interior, a very user-friendly, intelligent AI effect is designed. AI robot can produce some feedback according to the person's voice, we consider some costs, experience at the same time, so that it can be in the main driver when speaking, is the left side of the light, the co-driver is the right side of the light when speaking, the overall effect of breathing lights, but also more intelligent, through a variety of details to let the user experience this car is able to communicate with people.
There is also a very technological highlight in the interior, which is the AR-HUD. The entire interaction and UI of AR-HUD was designed by the in-house design team itself. When used, its navigation is close to the road, the function is very forward-looking, can bring a good experience, this level of AR-HUD can only be seen on the latest Mercedes-Benz S plus. The interior UI interactive interface adopts an intuitive, easy-to-use style of use, equipped with Huawei Hongmeng's car machine, not that the car machine with Hongmeng can only be suitable for Huawei mobile phone users, but if it is used huawei mobile phones, there will be a better experience.
The design of the entire door panel at the front of the handrail is the highlight of the door panel. This design from the exterior front face parameterization to the interior, the same is the design of the parametric design, when the interior of the car atmosphere lights up, the light will be sprinkled on this parametric texture, showing a different atmosphere from the general car. In terms of current car interior design, in addition to an experience, it is a sense of atmosphere. Back to the big dashboard styling design, we insist on experience-centric, to create what kind of experience for consumers, for this experience, with Huawei to use the Hongmeng system 14.6 large screen, the area is very large, can provide consumers with a very good driving experience. The shape must make consumers feel that I can have a very good driving experience, which is the core thing.
When talking about the main audience of Beijing Rubik's Cube, Xu Ming frankly said: "The main target market, the main product market is still in the second and third tier cities, but we hope that this car is not a problem in the first tier city." Try to be as high as possible in the design. When we put this product and X7 together to do research, we asked users if they liked the car or did they prefer the X7? Which to buy? Many users are more like this, buy X7. We said before that young users are not preferring this car, not necessarily. I followed several surveys, which is not so much related to age, and it is related to the consumption ability and cognitive level of the whole person. We see that some young people may have just started working, and there is no money at home, but they can probably afford such a car, but when they buy it, they will be conservative and buy X7, and they will feel that this is not suitable for him, too publicity. But 40 years old, 45 years old, a little older, look at the dress is very fashionable, they are more willing to spend money to buy such a more exaggerated design of the product. The consumer groups of the two cars are different, and the X7 cannot bring consumers a novel sense of excitement, but this product can. Female users are particularly receptive to this, and when we surveyed, there was a special analysis of female users, and more female users chose this car. ”
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