You and I are immersed in the aura emanating from these images. Beauty does not come from stillness, but from tension; to be precise, beauty comes from conflict, thus presenting an eternal flow dynamic. Even as images change rapidly and evolve in the imagination, when we gaze at the neon on the street and follow the agile figures striding on Hollywood Boulevard, everything becomes clear: a group of modern mythological characters created by the film industry of yesteryear, revived by the current fashion context. In this field that blurs the boundaries between body and clothing, the obsession and desire in the mind sublimate the lives of these characters into a style legend. At the same time, parallel time and space intertwine visual narratives: in the snooping and being spied on, the stars (gods) appear, noisy and wild.
GUCCI
"I think of my mother and the precious legacy she left behind, the ones she taught me about the worship of beauty, about the talent to think when you dare to dream, and the mythical aura of cinema. So I chose Hollywood Boulevard. Alessandro Michele's interpretation of the Gucci Love Parade fashion collection's connection to its life trajectory thus created the myth of Gucci.
Eyes continue to follow the stars who are going to the feast, and begin the celebration carnival ceremony, a luxurious feast shared by humans and gods. The protagonists of the dream appear one by one in the illusion: Beanie Feldstein, Deng Lun, Jared Leto, Jungjae Lee( Lee Jeong-jae), Liu Wen (Liu Wen), Miley Cyrus and Snoop Dogg freely immerse themselves and dance as if they were in the mythical Dionysian celebration ceremony to the carnival of the true self.
Co-conceived by Michelle Mi and photographer Mert & Marcus, the "Gucci Love March" advertising image blockbuster subverts the imagination between clothing, body and space in a freeze-frame moment, outlining the ambiguous relationship between gaze and desire. When the carnival atmosphere lingers, the costume alludes to the posture, and the secret appears: if magic is cast, the costume awakens desire, interprets desire and tempts people to go deeper into it. The camera shifts quickly, and the fabric and skin texture are looming, blurring each other's boundaries; the illusion is dangling, and the temptation is pervasive.
It's an experiment, it's a carnival, it's a moment of perceptual epiphany.
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#GucciLoveParade
Creative Director: Alessandro Michele
Artistic Director: Christopher Simmonds
Photographer: Mert Alas and Marcus Piggott
导演: Mert Alas and Marcus Piggott