With the injection of commercial funds, The Shanghai Concert Hall will continue to work cultural 'breaking the circle', build a city music and cultural center, transform and upgrade from a single-line music performance venue to a multi-dimensional urban music culture center; work the space 'broken wall' to create a green lung of urban characteristic culture. Fang Liang, general manager of Cadillac Shanghai Concert Hall, said.
On the afternoon of February 22, the SAIC-GM Cadillac brand and the Shanghai Concert Hall jointly held a press conference and signed the second round of strategic cooperation agreement, the two sides announced that they will continue to hold hands, and the Cadillac brand will continue to be named Shanghai Concert Hall for a three-year cooperation. According to reports, during the second round of strategic cooperation, the two sides will further concentrate their superior resources, prosper the performance market, and jointly promote the cultural construction of Shanghai.
The 92-year-old Shanghai Concert Hall is China's first professional concert hall and the first Western classical style building designed and built by Chinese architects. How to better revitalize this old building with cultural value, Shanghai Concert Hall has been exploring and working hard.
As an automobile brand with a history of 120 years, the cooperation between Cadillac and Shanghai Concert Hall has been deepening, jointly promoting the development of culture and art. "The first round of cooperation between Cadillac and Shanghai Concert Hall not only allowed Shanghai Concert Hall to invite more famous troupes to bring high-quality performances to enrich the cultural life of citizens, but also had enough confidence to try many things that were once considered 'impossible'." Fang Liang introduced.
Last year, the Shanghai Concert Hall explored a new model of cultural tourism: the resident performance of "Folk Music on the Sea" on the guofeng music scene, the large-scale 3D mapping wall show of "The Story of Guangyin", the special exhibition of the new Chinese music immersion art of "How in the World", the trinity of cultural tourism projects won high attention; the concert hall from the "dock" to the "source", the self-made project musical "Flowers and Flowers of Youth", the music and dance theater "Water Cavity", the diversified integration concert "Journey Against Time" from Shanghai to the world to tell the "Chinese Story" In the first round of cooperation, the concert hall's public welfare brand projects "Music Afternoon Tea", "Family Concert" and "Ginkgo Concert" continued to benefit the people and nourish the cultural life of the citizens. The concert hall reopened after renovation has added innovative brand projects such as "Theater Visit", "Blue Afternoon Tea on the Sea" and "Art Exhibition" to make the "City Music Living Room" better. Cadillac also held co-creation projects with the Shanghai Concert Hall such as "Philharmonic Journey" and "Dare to Create Action" to provide a stage for young musical talents to embark on the road of art. "With the close cooperation between Cadillac and Shanghai Concert Hall, Cadillac Shanghai Concert Hall has become a model for the co-prosperity of art and business, and an important cornerstone for the two sides to continue to cooperate in the field of art." Gu Yebin, director of the marketing department of SAIC-GM Cadillac, said.
It is understood that in addition to the performance content of the 2022 music season released by cadillac Shanghai Concert Hall, the cultural tourism project "Sea Folk Music" will start the second and third rounds of residency performances in March and October this year. Its original production project musical "Four Two Youth" and family concert "Paganini Detective Case" will tour Beijing, Jiangsu and other places, constantly showing the originality of the concert hall. In September this year, cadillac Shanghai Concert Hall will also launch an original immersive music and dance theater, where audiences can immerse themselves in the charm of blending century-old architecture and art. The strategic cooperation between the Cadillac brand and the Shanghai Concert Hall has injected innovative vitality into the 92-year-old Shanghai Concert Hall, helped the performing arts world to build a core demonstration area of the Asian performing arts capital, and helped shanghai cultural brand building.
Fang Liang said: With the help of this, with the pan-music space of the People's Square as the concert hall, under the surrounding modern skyscrapers, we will build an urban cultural island that integrates historical protection buildings and ecological park green space; and work innovation to 'break the boundary' to create an urban music tourism destination. ”