Following New York (2014) and Shanghai (2017), Bayern Munich FC will open a third overseas office in Bangkok. Given that Bangkok is one of the most important hubs in Southeast Asia, the German football record champion plans to make it the next overseas key market after the United States and China. Bayern intends to use its direct links with local fans to develop and expand existing partnerships and promote the development of youth football.
With Bangkok at the centre, the club has more direct access to a multitude of supporters in Southeast Asia, as well as fans in India and Oceania. Meanwhile, Bayern's Thailand office will be led by Maximilian Haschke, Head of Southeast Asia.
Oliver Kahn, CEO of Bayern Munich F.C., said: "Football is the number one sport in Thailand and across Southeast Asia. About a quarter of the world's population lives in this region, and we want to inspire these people through our influence. Our goal is to achieve sustainable and deeper interaction with local fans. We are very much looking forward to more joint projects with the millions of football-loving supporters in Southeast Asia." ”
Andreas Rong, director of the club responsible for market development, said: "We are delighted to open another overseas office in Bangkok. Through our offices in New York and Shanghai, we know how important it is to engage and collaborate with the local area. Bayern Munich has laid a good foundation in Thailand through youth football events, sponsors and prestigious events, and we now look forward to gradually expanding this interaction and cooperation. ”
Maximilian Haschke, Bayern's head of Southeast Asia, said: "I am very excited about our newly established Bangkok office in this fast-growing region. We want to bring the 'Mia san mia' spirit to Southeast Asia." Locally, we will use every opportunity to expand Bayern Munich's presence, strengthen our relationships with our partners and support the development of young players in the region through our football programme. All of these interactions will be achieved through a more ongoing and direct dialogue with the Asian fan base. ”
Bayern currently has 39 official fan clubs in Southeast Asia. Across the region, the German football record champions have so far organised three Bayern Youth Cups (Thailand has won twice), the Bayern World Team, allianz Youth Football Camps, youth training courses for all ages, as well as many partner and prestigious events. In the summer of 2017, the Audi Summer Tour went smoothly in Singapore, and the Bayern first team also participated in the friendly match. Bayern Munich had also previously played a friendly against the Thai national team in 2000.
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