Enjoying a more comfortable and healthy life is becoming a new vision for people's lives in the post-epidemic era. During the Spring Festival in 2022, health and smart home appliances have become a new fashion for consumption, and emerging health appliances, including dishwashers and dryers, have become best-selling New Year goods to escort users' healthy lives. With the improvement of residents' income level and the change of consumption concept, the industry believes that healthy home appliances still have broad room for growth.
Healthy consumption boom continues BSH helps healthy Spring Festival
Health home appliances represented by clothes dryers, dishwashers and other products are the leaders in the home appliance industry last year, and in the environment of industry pressure, health appliances have still achieved good market results. In addition, affected by the epidemic, "health" has also become the primary consideration for users when purchasing home appliances. According to the data of Aowei Cloud Network, the retail sales of the dishwasher market in 2021 were 9.96 billion yuan, an increase of 14.4% year-on-year, and the retail sales volume was 1.952 million units, an increase of 1.7% year-on-year. According to GfK data, the market size of clothes dryers will be 3.4 billion in 2020, grow to 7.6 billion in 2021, and is expected to reach 12.2 billion yuan in 2022. During the Double 12 period last year, Suning Tesco platform health home appliances home improvement products achieved multiple times of growth, the main concept of "sterilization" air conditioning sales increased by 67%, washing machines increased by 76%, health refrigerators increased by 132%.
As a leader in high-end home appliances, BSH adheres to the concept of "consumer-oriented" and leads the trend of healthy home appliances in terms of products and services. During the Spring Festival, A variety of BSH products helped everyone spend a healthy year. Its Bosch 6 series of clear series 12/8 kg washing and drying machine not only has a large capacity, but also equipped with a new "two-dimensional cleaning" German patent technology, bringing consumers the ultimate washing, sterilization experience, this product also has the industry's ultra-fast drying speed, can achieve 45 minutes of washing and drying, perfectly solve the Heavy Cleaning Labor during the Spring Festival. In addition, Siemens Precision Control Constant Fresh Refrigerator provides fresh ingredient protection for the New Year, Bosch 8 Series built-in steam oven makes it easy for Xiaobai to make delicious Chinese New Year's Eve meals, and Bosch chef machine fully meets the cooking needs of Western cakes and Chinese pastries. In particular, it is worth mentioning that its brands Siemens and Bosch's a variety of dishwasher products, set washing, drying, sterilization, care of tableware and other functions in one, to solve the Cleaning problems such as large oil pollution of Chinese tableware, to provide a one-stop solution for the problem of many dishes and chopsticks and difficult to wash every festive season, so that users can enjoy a cleaner and more comfortable Spring Festival experience.
It is worth mentioning that in 2021, BSH continued to start from consumer demand and launched a number of forward-looking products that represent the industry's leading technical level, such as the bosch sterilization and taste purifier newly launched in November 2021. In addition, BSH has also repeatedly innovated in technology, and green health technologies such as i-DOS detergent intelligent addition technology, jinglei drying technology, and superoxide air washing technology not only meet the needs of users' quality of life, but also highlight the concept of BSH injecting sustainable development into product research and development. It is reported that in the "2021 Green Manufacturing List" recently released by the Ministry of Industry and Information Technology, a green factory under BSH and two green design products were successfully selected.
BSH also won the recognition of consumers with excellent product research and development, according to Aowei Cloud Network data, in 2021, Siemens dishwashers ranked first with 44.9% of online and 27.1% of offline retail sales, and Bosch home appliances and Siemens home appliances under the washing and drying kits, dryers, washing machines also ranked first with proud results.
7 * 24 hours service online does not close to create a one-stop service experience
With the development of intelligent home appliances, users not only need more innovative functions, but also put forward higher standards for customer service. Home appliance after-sales service is no longer just the traditional installation and maintenance, the user's needs for the use of home appliances, maintenance, cleaning and other needs also need to be solved.
BSH not only meets the needs of users for products through continuous innovation, but also continues to provide users with a high-quality service experience. At present, BSH has a perfect offline + online customer service system in China, with a 7× 24-hour manual hotline service model, BSH can accept consumers' installation, maintenance, consultation and complaint service needs in the first time, and at the same time achieve a rapid response within 24 hours in urban areas and 48 hours in suburbs (72 hours in rare remote areas), and solve various after-sales service problems of consumers in a timely manner. It is particularly worth mentioning that BSH has long been rid of the traditional "after-sales" model through continuous innovation of service models, extending services to mid-sale and even pre-sale, so that the user experience is one-stop service.
In the Spring Festival of 2022, BSH also ensures that consumers' quality of life is "online" and that consumers can use worry-free. It is reported that during the Spring Festival, BSH has always adhered to the consistent service commitment, "7 * 24 hours" online customer service, at any time for consumers to answer questions, bringing uninterrupted efficient service, BSH service center also continues to provide door-to-door service for non-epidemic risk areas. BSH protects consumers with consistent and intimate service, and is committed to allowing Chinese families to enjoy a high-quality home life and spend the New Year with ease and worry-free.
With the prevalence of residents' healthy consumption concept, BSH will continue to increase R&D investment in the future, with innovative technologies and products to help the healthy quality of life of the Chinese people, and contribute to the high-quality development of the home appliance industry.