Beijing time on February 22, the 2022 Beijing Winter Olympics has now ended, and the official spokesman of the International Olympic Committee Mark Adams, for the hosting of the Beijing Winter Olympics has a high evaluation, Mark said that according to official statistics, the Beijing Winter Olympics in many aspects have created the first in history, is a history-making Winter Olympics. Mark Adams mainly said: "The Beijing Winter Olympics were very successful, and it was the highest-rated Winter Olympics so far, including new records in terms of broadcast time, technology, content production methods and so on. ”
In more detailed data analysis, the number of broadcasts of the Beijing Winter Olympics on overseas network digital platforms is amazing, when the Beijing Winter Olympics are only carried out to the eighth match day, the number of people watching the Beijing Winter Olympics on the overseas OBS digital platform has exceeded 45 million people, and this performance has even exceeded the sum of the entire event period of the last Pyeongchang Winter Olympics in 2018. In other words, the attention of the Beijing Winter Olympics overseas has surpassed the 2018 Pyeongchang Winter Olympics early, which is not an order of magnitude.
In addition, the overseas NBC digital platform Peacock, the ratings of the Beijing Winter Olympics, is also the highest-rated Winter Olympics since the platform broadcast the Winter Olympics. This means that in the United States, many people pay attention to the Beijing Winter Olympics, surpassing any other Winter Olympics.
In the two links of the opening and closing ceremonies of the Beijing Winter Olympics, which reflects Chinese culture, it is even more highlighting the success of the Beijing Winter Olympics, whether it is the opening and closing ceremonies, the attention and page views on the social platform are the first in history. Especially for the closing ceremony, all audiences at home and abroad, including live network users and TELEVISION users, more than 500 million people have watched the closing ceremony of the Beijing Winter Olympics, which is enough to reflect the influence of the closing ceremony of the Beijing Winter Olympics. It can be said that the 2022 Beijing Winter Olympics has been a great success and has received great attention!
The statement of the official spokesman of the International Olympic Committee, Mark Adams, further enhances the credibility of the influence of the Beijing Winter Olympics, and is not a personal report by the domestic media.
It is worth mentioning that because the last Pyeongchang Winter Olympics was officially hosted by South Korea, in the process of holding the Beijing Winter Olympics, the Korean media from many parties have been attacking the Beijing Winter Olympics for not being well organized, no attention, the food of the athletes is not good, and subjectively attacking the holding of the Beijing Winter Olympics.
Today, official data show that the influence and attention of the Beijing Winter Olympics is far beyond the Pyeongchang Winter Olympics, and the South Korean media is powerless to refute it. At the same time, this Beijing Winter Olympics, the performance of the Korean team is far less than the Chinese team, only 2 gold, far less than the Chinese team 9 gold, the Chinese team also broke the original By the South Korean team to hold the Winter Olympic Asian national gold medal record, obviously, the Chinese team has replaced South Korea, become the Asian façade of the Winter Olympic Games, with the continuous development of China's ice and snow projects, the Korean team has been surpassed, I believe that in the future, the Chinese ice and snow team will continue to move forward!
(Lin Xiaoxiang)