The reporter learned from Kuaishou on February 22 that Kuaishou Sports recently reached a copyright cooperation with UEFA to become the official live broadcast and short video platform of the UEFA Champions League this season (2021/2022 season), and at the same time obtained the authorization of the Champions League live broadcast and short video two creation. From February 16, Kuaishou will broadcast live broadcasts of the Champions League knockout stage for free, and invite star commentators to accompany users to watch the ball.
Kuaishou introduced that through the copyright cooperation with UEFA, it will provide users with a more convenient and high-quality Champions League viewing experience; and by opening up the copyright to high-quality content creators, the event content is extended beyond the event, while giving full play to the value of copyright content, it also continues to explore new scenarios of copyright consumption in sports events, providing more new business opportunities for platforms and creators.
The reporter noted that from 2020 onwards, Kuaishou Sports signed content copyrights for major popular sports events, including Serie A, NFL professional football events (Super Bowl), NBA, CBA, America's Cup, World Snooker and other popular events. Serie A, 2021 Copa America, Premier League Chelsea, Brazilian Flamengo, Bundesliga Bayer Leverkusen and other well-known international football events and teams have also entered Kuaishou, and World Footballer C Ronaldo has also been signed as a sports spokesperson.
Kuaishou revealed that as of October 2021, there are more than 80,000 high-quality sports creators. With the introduction of international sports event IP, star athletes and teams, while new ways of playing such as copyright and second creation continue to stimulate creators' participation, Kuaishou strives to build a new sports community based on an international content pool.
Industry insiders believe that this cooperation with UEFA is another important move for Kuaishou Sports to continue to develop the layout of international sports content. The fan economy and commercial cooperation generated around sports IP also have more market space to explore because of the connection of short video platforms.
Image source: Kuaishou