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Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record

author:Extreme eyes Chu tian focused on Hubei

#湖北新闻 #

Author: Special correspondent Hu Xinrui

Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record

In 2016, Hubei Yi's Yao Caotang Traditional Chinese Medicine Physiotherapy Co., Ltd., founded by veteran Yi Haiqiang, mainly engaged in traditional Chinese medicine rehabilitation, sales and promotion of traditional Chinese medicine physiotherapy products. It has developed more than 30 offline franchise stores, mainly distributed in Shaanxi, Fujian, Jiangsu, Hunan, Guangdong, Shenzhen and other places, with an annual turnover of more than 10 million.

How did a veteran who has no connection with the medical industry achieve the success of that year's investment? The story has to start from the birth of Yi Haiqiang——

Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record
Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record

Lost his mother at an early age

Yi Haiqiang was born in the late 1980s to an ordinary peasant family in Tongcheng County, Hubei Province. When he was 3 years old, his mother left him when he fell ill, and little Haiqiang made a wish when he was a child: he must become a doctor when he grows up! Save the world.

Tongcheng County is the southern gate of Hubei Province, bordering Xianggan and Gansu provinces, and Yaogu Mountain, which is 1261 meters above sea level, lies in the county. "Two feet on three provinces, one chicken singing five counties" is the geographical location of the county area. Literature records that Li Shizhen once left behind the ancient sentence of "all the herbs on Yaogu Mountain, only licorice and yellow lian" when collecting medicine here. The village where Yi Haiqiang lives is located in Beigang Town at the foot of Yaogu Mountain. Yi Haiqiang always believed that when his mother left him when she fell ill, it was not that there were no Chinese herbs on the mountain to cure his mother's illness, but that no one made good use of Chinese herbs!

Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record
Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record
Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record

Dedication to national defense

In order to realize his dream of becoming a doctor, Yi Haiqiang, who walked out of the school, was favored by the head of a certain recruiting department, and after a series of procedures such as strict physical examination and political review, the young and vigorous Yi Haiqiang put on his military uniform and entered the barracks. In 2005, he worked as a company hygienist in a certain department in Gansu Province, and while studying medical knowledge assiduously, he consulted the military doctors of the troops. Just when he was doing a good job, a paper transfer order transferred him to the Gansu Provincial Military Region Headquarters as a guard company leader. Although the environment has changed and the responsibilities have changed, the momentum of the desire to study medicine has not changed. It is more convenient to use the free time to ask the chief health doctor of the army for the "secret" of traditional Chinese medicine, and in 6 years, Yi Haiqiang's interest in the research of Chinese herbal medicine can be described as obsessive!

"There are unpredictable storms in the sky, and people have bad luck at night." Just when Yi Haiqiang achieved a double harvest of guard + chinese medicine, in an execution of a mission, Yi Haiqiang's limb was broken into a crushing fracture. Although the military doctors of the military region treated his injuries, every rainy season, the wounds were faintly painful. In 2010, Yi Haiqiang applied to be discharged from the army, and the head of the army was worried about the recurrence of his old disease, and specifically instructed the military doctors to give him a prescription for hot Chinese herbal compresses. Yi Haiqiang returned to his native place of origin- at the foot of Yaogu Mountain in Beigang Town, Tongcheng County, Hubei Province.

Special report| let Yi's Yao Caotang grow rapidly - veteran Yi Haiqiang's entrepreneurial record

Dream Circle Pharmaceuticals

Just when Yi Haiqiang retired from the army and returned to his place of origin, the Tongcheng County Party Committee and County Government issued a grand blueprint of "relying on local resources to support 10,000 mu of medicinal gardens". Almost at the same time, wuhan university, south central university for nationalities and many other professors, experts and scholars gathered in the hinterland of Yaogu Mountain to study and investigate, unanimously agreed: Yaogu Mountain is the birthplace of the ancestors of the Yao people! Very developmental. Yi Haiqiang, who has seen the world, is like a stimulant, prompting him to realize his dream of Chinese medicine and benefit tens of millions of people. "Business is risky, and investment needs to be cautious." In 2020, a sudden new crown epidemic caused the company to suffer huge losses, the original order was cancelled, the purchased medicinal materials could not be transported in, and the well-produced drugs could not be sent out...

Yi Haiqiang's team believes that Chinese herbal medicine has broad prospects, large market demand, and no side effects on the human body. Difficulties are temporary, rain over sunny days is a rainbow. When talking about the company's follow-up development direction, Yi Haiqiang said with confidence, "Joining hands with the University of Traditional Chinese Medicine, relying on the characteristics of many employees in the grain and wine town and a wide range of stores, yi haiqiang has studied the characteristics of medicinal bubble yellow essence, mulberry, goji berries and other health liquors..."

#湖北日报 #