After the 3-1 defeat to Vietnam, the Football Association has shouted a lofty goal to win the Asian Cup in 2023. While fans thought it was a fantasy, the Chinese Super League had the opportunity to surpass the Japanese league.
At a time when the 2022 season of the Chinese Super League has not yet determined the exact start time, the Japanese and Korean leagues have sent good news to their fans, that is, the J League and K League in the new season will be fully unbanned, allowing fans to enter the stadium to watch the game. Football games without fans do lack a little soul and lack the passion of football.
The above news was reported by the "Football Newspaper", and at the same time they also reported that the J League discussed changing the rules of club neutrality and allowing companies to name clubs.
What is the Japan Football Association doing? Allowing companies to name, isn't that driving backwards? When they saw this news, the fans of the Chinese Super League began to be "excited" and said one after another: the Japanese league began to regress, and the Chinese Super League ushered in the opportunity to surpass.
Why do fans say that? Because the Chinese Football Association only began to implement the neutral name rule last season, it wants to build a centennial club. The Chinese Football Association is learning from advanced football concepts and hopes to raise the level of Chinese football to another level. Unexpectedly, the Chinese Football Association had a hard time making the clubs change their neutral names to successful, but as a result, Japan's J League began to open up the names of enterprises, the purpose of which was to increase the income and reduce the burden of the clubs, but also to reduce the economic losses caused by the new crown epidemic.
In fact, we know that the fans' so-called Japanese league has begun to regress is just a counter-statement, in fact, it is just spitting on the neutral name policy of the Chinese Football Association. In the eyes of fans, the neutral name policy implemented by Chinese football cannot improve the level of Chinese football, and if you want to improve the level of Chinese football, you must pay attention to youth training. The chinese football association's approach is to put the cart before the horse, not to do something of practical significance to Chinese football, but to do something innocuous.
Is a neutral name okay? Of course! However, we must consider whether the neutral name policy is suitable for the Chinese Super League, and more importantly, when the neutral name policy is proposed, it is the time when the new crown epidemic has caused many companies to stop production and work.
One might ask why many leagues in Europe are able to use neutral names and why the Chinese Super League can't. In many leagues in Europe, their clubs have been very successful, tickets have sold well, and some derivatives have sold well. But looking at the Chinese Super League, how many fans will buy jerseys and shoes for their favorite clubs? Many fans like it only in words.
Clubs that invest in football in the Chinese Super League, with the exception of Shanghai Harbour, are loss-making. The reason why they are willing to continue to invest in football is for the sake of advertising efficiency. However, as soon as the neutral name policy came out, it naturally greatly reduced investors' enthusiasm for football. Businessmen come for profit, go because of profit, and they are not willing to do "public welfare football". Fans, after seeing the J-League allow corporate naming, are saying that they are punching someone in the face!