Spectators attending the closing ceremony of the Beijing Winter Olympics tonight received the "Beijing 2022 Winter Olympics Closing Ceremony" brochure at the scene. As an important visual medium to show the content and process of the closing ceremony of the Beijing Winter Olympic Games, the design of the closing ceremony manual presents the "future vision of thousands of dandelions".
Elements such as dandelions, Chinese knots, the Great Wall, Swift, and the Beijing-Zhang high-speed railway appear in the manual.
Following the handbook for the opening ceremony of the Beijing Winter Olympics, Professor Xia Xiaoqi, director of the Publication Design Research Office of the Humanities and Future Innovation Design Center of Beijing Institute of Printing, led the team to design the closing ceremony manual.
The closing ceremony manual, like the opening ceremony manual, is divided into VIP version and tri-fold version.
Tri-fold version
VIP version
The overall color of the closing ceremony manual is positioned as a blue-green tone, and Professor Xia Xiaoqi introduced: "The main color is ice and snow blue integrated into the green of early spring, which is colder than the green of early summer. The closing ceremony manual continues and deepens the design concept of the theme of "Warm Winter Sun" in the opening ceremony manual, adhering to the concept of "simple but not simple" Winter Olympics, extending from the opening ceremony "The Story of a Snowflake" to the closing ceremony "The Future Vision of Thousands of Dandelions", and skillfully integrating the Olympic spirit and the vision of the Beijing Winter Olympics, the style of China's new era, Chinese traditional culture and folklore, and the scientific and technological future of Beijing's "City of The Two Olympics" into the visual interpretation of "Warm Sun in Winter".
Dandelion Chinese knot
Throughout the overall design of the closing ceremony manual
The selection and creative use of images such as dandelions and Chinese knots in the closing ceremony manual run through the overall design.
"Dandelions have already met with the audience, and we set the stage for the end of the handbook of the Opening Ceremony of the Beijing 2022 Winter Olympics, when a dandelion that will spread the seeds of its own sports spirit appeared." Professor Xia Xiaoqi introduced that the design of the manual was extended from the opening ceremony "The Story of a Snowflake" to the closing ceremony "The Future Vision of Thousands of Dandelions". The reason for choosing dandelion, she said: "A simple, tenacious, small dandelion has the concept and spirit of perseverance and self-improvement, and can be integrated with the Olympic spirit of higher, faster, stronger and more united." ”
The red Chinese knot also appeared several times in the closing ceremony manual. On the athletes' entrance page, the layers of Chinese knots bring a strong visual impact. As an important visual embellishment, a graphic of a small Chinese knot also appears at the top of each page. Professor Xia Xiaoqi said: "The Chinese knot is the core of the whole manual. The Chinese knot is constantly woven by a red thread into a concentric knot Chinese knot, which is also an allegory and symbol for the Beijing Winter Olympics. ”
Cut the details
Polish the finest
Each page of the Closing Ceremony Manual is cleverly designed according to the content and flow of the Closing Ceremony.
In the VIP version of the manual, the page of "Remembering the Moment and Folding Willow Farewell" has been adjusted nearly 100 times, showing the dual aesthetic conception of "Folding Willow Farewell" and "Future Prospect".
The team pays attention to detail. Taking Wicker as an example, Professor Xia Xiaoqi said that the team had tried multiple schemes, and after drawing many drawings, the final version was formed: "It integrates the Chinese painting method, decorative painting language, and composition angle, and presents the current version of the seemingly easy and simple wicker painting style." ”
In addition, in pursuit of the ultimate visual effect, the position of the wicker, swift and text on the page has also been revised dozens of times. "The wicker seems to float randomly, but in fact, it has been carefully drawn," professor Xia Xiaoqi said, the length of each wicker, the angle at which the wicker flutters with the wind, and the shape of the willow leaf must be just right.
Paper carefully selected
The production of the closing ceremony manual is also full of ingenuity. Among them, the manual paper is selected from hundreds of kinds of paper. The cover paper is slightly thicker than 180 grams of paper, and the inner page is 145 grams of paper.
Professor Xia Xiaoqi said: "The manual can not use too hard paper, there must be a certain degree of flexibility. The closing ceremony was outdoors, and the paper, which the audience could read very comfortably with gloves, could flip through the manual. In addition, this kind of paper has a little texture, which is to simulate the visual feeling of ice and snow. ”
Source Beijing News Broadcasting Official Micro | Author Tang Simeng
Editor: Wang Qiong
Process Editor Tai Shaofeng