preface
In the past 30 years, China has been completely renewed, whether from the economic strength of the people or soft culture, China is undoubtedly the most emerging star in the world. Along with the rise of the whole of China, there is also China's automotive industry, as early as a few decades ago, the rarity of cars in China is staggering, but now China, has long been different.
According to statistics, the mainland's annual per capita GDP is rising year by year, the vast majority of people will use assets for the purchase of real estate, car products, etc., under the influence of more and more innovative science and technology, the status of domestic cars has long surpassed the foreign "imported products".
In order to travel more conveniently, more and more people began to consider buying domestic cars, but what is unexpected is that in the unprecedented heyday of domestic cars, as one of the domestic gods of Zotye Automobile, the revenue has repeatedly declined, and finally fell to the point of bankruptcy, a year down, the amount of losses as high as 11.2 billion, but also owed high debts, and its founders have left everything early, at present, the entire Zotye Automobile is directly facing the end of being liquidated.
As the founder of Zotye Automobile, Ying Jianren is undoubtedly just bumped into the wind outlet of the times, born in a family of blacksmiths in Zhejiang, his father is doing the old business that is completely incompatible with the automotive industry, but Ying Jianren is different, he wants to start his own business to prove his ability.
In the 80s of the last century, Ying Jianren, who was in his early twenties, began his own road of struggle, in that era, people basically relied on bicycles for daily travel, and the streets were full of jingle bells crisp bicycle bells, and his first job was to go to the hardware factory to do miscellaneous work, and successfully accumulated a wealth of experience in auto parts.
In the face of the grand scene of a hundred flowers blooming in domestic enterprises, Ying Jianren successfully took the shuttle of entrepreneurship, quickly followed the trend of the times, and began to operate his own business, from the initial hardware parts factory, and finally successfully transformed into an automobile manufacturer, no one knows how much bitterness he has experienced behind him.
In just 3 years, under the command of Ying Jianren, Zotye Automobile was successfully listed, with an estimated market value of up to 11.6 billion. In the critical period of transformation, Zotye Automobile has also experienced many difficulties and bumps, this road is not as smooth as imagined, it is not easy to smoothly survive one storm after another, but the newly launched models are mediocre in the market, without causing half a wave.
In order to solve this problem, Ying Jianren went to the market for field research at both ends of three days, while trying to imitate the appearance of other brands, under the similar appearance, the price is much lower, with this "according to the gourd painting scoop" way, Zotye Automobile quickly accumulated a large wave of popularity, and Zotye Automobile has thus become a well-known "cottage" brand in the field of automobile manufacturing.
How tempting is this low price war, for a simple example, in 2013, Zotye newly launched T600, the front and body imitated the styles of Touareg and Audi respectively, T600 has the advantages of both, in contrast, the price is much lower, only need about 100,000 to win, and thus attracted a lot of consumers to rob.
Zotye Automobile, which tasted the sweetness, soon launched a new imitation model, and the 2016 Zotye SR9 was even more amazing, from the appearance of the car to the interior decoration, the Porsche Macan was copied thoroughly, and it was also marked by the entire automotive industry as a "Porsche" joke sticky note, despite this, the sales of the Zotye SR9 have been very strong.
Zotye Automobile's "take-ism" is simple and rude, although it is despised by many people, but the profits are indeed considerable. However, just when Zotye Automobile was walking smoothly on the road of copying, Ying Jianren, as the founder, suddenly cashed out tens of billions and left the scene in a dashing manner, throwing the discredited Zotye Automobile to the entire management.
In fact, Ying Jianren's crazy behavior has long been pre-action, as early as 2015, he united his nephew to sell the shares of Zotye Automobile, when Zotye Automobile was in a state of red-hot, no one doubted that this was Ying Jianren deliberately doing the bureau, from that year on, Zotye Automobile sales began to decline year by year, the degree of loss within the company also became larger year by year, until 2019, Zotye Automobile alone had an annual loss of up to 11.2 billion, and the valuation of the entire Zotye Automobile was only 2.8 billion.
Ying Jianren quickly ran away after cashing out tens of billions, but the mess left behind made the company and employees the biggest victim, the huge deficit made the entire Zotye Automobile exist in name only, the payment of countless dealers across the country could not be settled normally, and even the payment of the company's employees' wages became a big problem.
epilogue
Zotye Automobile mainly to copy as the main means, everything to the interest side to align, but ignore the most critical quality and innovation issues, in the domestic car brand, Zotye Automobile belongs to the most insignificant one, fortunately, the domestic car brands have their own strengths, China's domestic cars can better go to the world.
Today's topic: Huge loss of 11.2 billion? From the "domestic god car" to the current bankruptcy liquidation, what happened?