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In the winter season, the cold is thick. Located in Xinzheng Village, Chongming Shuxin Town, Donghe Jiugu Happy Farm is a lively and festive scene.
The hotel lobby is full of lights, and in the farmland and in the hotel, the staff are busy preparing for the peak period of the Chinese New Year. Donghe Jiugu, which has just been awarded the Shanghai 2021 "Fashion 100+" Annual Fashion Hotel, has become the only Shanghai rural hotel with the same name as Banyan Tree and JW Marriott Hotel, and in this big chess game of rural revitalization strategy, relying on the trust and support of local governments, ten years of grinding a sword, exploring a harmonious and win-win road for the integration and development of villages and enterprises.
Intensive use of land resources
Accurately solve project challenges
10 years ago, Xinzheng Village in Shuxin Town was still a reclamation area that no one in Chongming cared about. By chance, Du Junqi, chairman of Donghe Jiugu, came here and chose to camp in Xinzheng Village.
The development and construction of rural hotels, unlike urban commercial bodies, does not need to be built in pieces, but only needs to be scattered in a few buildings in the vertical and horizontal queers, with the characteristics of small project scale and scattered layout, if in accordance with the traditional land supply method, it is easy to cause the investor's financial pressure and the consequences of low land utilization.
The emergence of the "point-shaped land supply" policy is the specific measures taken by the government to implement the rural revitalization strategy and actively cultivate new agricultural business entities. The difference between "point land supply" and traditional land supply is that it is more flexible, according to the project building floor area, building spacing range and the necessary environmental land for point planning, point application for approval, point land supply, not only reduce the land occupation indicators, solve the problem of project land, but also reduce the financial pressure of investors, and ensure the smooth landing of rural cultural tourism projects.
In order to explore a rural development path that is more in line with local characteristics, Shuxin Town exploratorily implements "point-like land supply" for the Donghe Jiugu Happy Farm Rural Hotel, reduces land occupancy indicators, intensively utilizes land resources, and accurately solves the problem of project land.
"At that time, every household in the village went to do the work, opened an account representative meeting, clarified the policies and advantages and disadvantages, and did the work of the villagers." When talking about the promotion of the dot project, Gu Xiaoping, secretary of the party branch of Xinzheng Village, recalled the situation at that time.
In December 2019, the company successfully obtained the "01, 02 and 04 plots of Happy Farm in Zhuxin Town, Chongming District (Rural Revitalization Project)" through public listing, and the three "point-shaped land supply" plots totaled nearly 20 mu.
Compared with the previous way of leasing arable land or homestead land to enterprises one by one, the point-shaped land supply project concentrates the transfer of land to an enterprise in Donghe Jiugu, which is conducive to the overall development and planning of Xinzheng Village and improves the efficiency of project landing.
As the investor of Shanghai's first rural revitalization "dot-shaped land supply" operational project, Donghe Jiugu also assumes the responsibility of strengthening the "hematopoietic mechanism" of the rural collective economy, increasing the actual income of villagers and farmers, and realizing the rural development of joint agriculture and agricultural development.
Immerse yourself in rice
The road to integration is getting smoother and smoother
"In a piece of farmland, if you plant millet, you can plant 100 seedlings, while planting good rice may only plant 30 seedlings, but do you know what is the huge difference between the two?" Speaking of rice, Du Junqi has a confident face, "Suppose 100 seedlings can harvest 100 kilograms of rice, but often only 20% of the good rice rate, while 30 good rice seedlings may only harvest 70 kilograms of rice, but can get 70% of the good rice rate." "The goals are different, the sowing methods are different, and the final harvest is different.
From "planting rice" to "planting rice", Du Junqi actually only thinks about one thing, that is, growing good rice. It is based on this original intention that the integration road of Donghe Jiugu is getting smoother and smoother.
Based on modern agricultural production, based on the needs of the upgrading and development goal of the rice industry, donghe jiugu has gradually formed the production operation mode of the whole industrial chain of rice, such as collective selection and breeding, planting and field management, harvesting and drying, low-temperature refrigeration, rice processing and rice culture promotion, which are unique to Donghe Jiugu through the standardization, scientific and technological, industrialization and industrialization of rice planting and processing.
On the basis of modern agricultural production, Donghe Jiugu takes "rice culture" as an extension, actively develops rural leisure tourism, and has completed the construction and operation of "Yue Bo Guo" rural hotels, boutique rice fragrant homestays, and rice cultural parks, with a total investment of more than 300 million yuan, accelerating the construction of a rural industrial system with the integrated development of the first, second, and third industries, making the rural real economy bigger and stronger, promoting rural revitalization with industrial prosperity, providing a steady stream of kinetic energy for the revitalization of rural industries, and providing a new path for the integration of urban and rural development.
Draught does not forget the well digger
Enterprises are responsible for feeding back
While constantly improving its own business scale and social influence, Donghe Jiugu has brought considerable economic growth and stable employment opportunities to the village collectives and villagers in Xinzheng Village, so that the villagers' money bags are bulging and the rural scenery is beautiful.
According to statistics, as of the end of October 2021, Donghe Jiugu has brought more than 14 million yuan of rental income to the village collective and villagers through land circulation contracts, housing lease contracts, etc. By hiring local villagers to participate in agricultural production, farm construction and operation, a total of 88 new fixed positions have been added to the local area. What makes neighboring villages envious is that Donghe Jiugu also pays homage to the villagers every year during the Spring Festival, Dragon Boat Festival, and Chongyang Festival, inviting villagers to participate in major festivals in Donghe Jiugu, and enthusiastically paying attention to the public welfare undertakings in the village.
In order to let the local villagers share the fruits of development, Donghe Jiugu invested manpower and material resources to improve the appearance of the village in Xinzheng Village: give full play to the advantages of the production road of the agricultural production center and realize the multi-functionalization of the production road; use the field to plant trees, build ecological corridors and leisure trails, form farmland sightseeing corridors and sports tracks; dredge and beautify the river for agricultural production, plant cherry blossom trees on the river bank, and build trails under the trees... The originally chaotic reclamation area has now been transformed into a beautiful home for villagers to live and work in peace and contentment.
In Du Junqi's heart, the urbanization of outdoor life, the ruralization of outdoor environment, the landscaping of agricultural production, the industrialization of beautiful villages, and the communityization of rural management are his visions for the development of rural areas in Shanghai, and also the expectations and hopes of every Xinzheng villager for his homeland.
Source: Oriental Urban and Rural Daily
Editor: Zhang Yueyang