Text/Lei Lei
Recently, the Association announced the sales volume of the luxury SUV category in January this year. As a product category favored by mainland consumers, the sale of luxury SUVs is also regarded as a barometer of the mainland car market.
The winner of the high-end SUV sales was the Mercedes-Benz GLC model.
In terms of product strength, this is a good indication of the effectiveness of the longer/screen change in the process of mid-last year. At present, the preferential margin of about 30,000-40,000 yuan given by the terminal also gives this car a good cost performance. Taking the main grc260 model as an example, about 350,000 people bought a Mercedes-Benz brand four-wheel drive medium-sized SUV, which is indeed a good value for money choice.
The runner-up in sales was the BMW X3 model.
If it is not longer, some people still buy it, indicating the market's recognition of the BMW brand sports gene. Fewer offers can still be bought, indicating that the market has a stable price judgment and brand recognition for this car. And this is indeed an urgent problem for Audi to solve.
The third-best seller was the Audi Q5 model.
In terms of car configuration, the Audi Q5L after the redesign was upgraded from the previous "untouchable ordinary screen" to a 12.3-inch touch screen, and a set of MMI human-computer interaction system derived from the Android architecture was built-in, and the actual performance was indeed a considerable degree of progress compared with the previous model. Specifically, this system supports Apple CarPlay, online voice interaction, online application market and other functions, QQ music such network applications can also be fully installed, and the function implementation has a fairly good level.
The fourth-place seller is the Tesla Model Y model.
Model Y's interior is the same as the Model 3, it has long been no longer fresh, a 15-inch horizontal large screen integrates all the functions, even the instrument has been omitted, looking very avant-garde.
The fifth-place seller was the ideal ONE model. Ideal ONE is already a "not new product", but I still have to say two more words, excluding the 1.2T Dongan power charging treasure, the ideal ONE is a pure electric vehicle at the driving level, after all, driving it, it is only the previous one, the latter one, a total of two motors (the maximum power of the front motor is 100kw, the maximum power of the rear motor is 145kw, and the maximum power of the system is 245kw).
As far as the actual driving power is concerned, the ideal ONE overall setting belongs to the category of "brisk but absolutely not channeling", there is no passion, but the power output is very timely, and the natural sliding sense of the initial stage. It is also the beauty of pure oil vehicles that is difficult to imitate.
The sixth-place seller was the Mercedes-Benz GLB model.
At the appearance level, as a young Mercedes-Benz based on the MFA2 horizontal platform, GLB has realized the effective construction of young flavor through the creation of different shapes and angles under the premise of retaining Mercedes-Benz's consistent sense of yonghua style/grade. Specifically, the overall shape of GLB still has the iconic boxy and regular sense of Mercedes-Benz SUV. The whole reveals a kind of "tiger head tiger brain" that keeps a safe distance from stupidity. The silver luggage rack and side trim strips attached to the whole car also isolate the old-fashioned and boring old-fashioned atmosphere.
The seventh-place sales volume is the NIO ES6 model. ES6 is still a general existence of sales pillars, after all, the starting price of 300,000 yuan, both luxurious and practical shape / interior style have attracted many consumers to vote with cards.
And the pure electric coupe SUV - "Weilai EC6" compared to the ES6 model is more expensive than ten thousand, but more than the unique sneakback coupe design, which will indeed divert some of the potential consumers of EC6 models, after all, weilai is facing the vast majority of non-just-needed users with sufficient budget, for them, spending ten thousand yuan more to buy a handsome sneakback is indeed a cost-effective and no need to think about it. In the later stage, WEILAI will launch a WEILAI ET5 model positioning electric medium-sized sedan, which will reduce the price to less than 300,000 after BASS, which will also broaden the market width of the NIO brand to a certain extent. After all, for the Weilai brand, how to expand the price range with dignity and dignity, and how to make Weilai change from a "rich exclusive brand" to a "brand with tonality and audience" without damaging the brand tone, is indeed an urgent problem to be solved by Weilai.
The eighth-best seller was the Cadillac XT5 model.