The trend of coffee has been blowing in Hangzhou for some years, but when the gusts of wind have passed and the tide has faded again and again, we will see which people and which stores really stick to their original intentions and take root in the industry by paying hard day after day.
In the Cross-Boundary Splendid Embroidery Workshop, Leisurely Coffee has entered its 13th year operated by its owner Huang Huang alone. There are no noisy crowds of people taking photos and punching cards, no heavily decorated environment, but there is a comfortable and leisurely atmosphere and a talkative and cute owner.
From cups of specialty coffee, customers can taste the Jamaican sunshine, ethiopian enthusiasm, Panamanian breeze and the craftsman spirit of an old shop.
A solitary ingenious café
Huang Yiyi, the owner and barista and waiter of Leisurely Coffee, his hometown is a gourmet place in Chaoshan Province, since his student days, he has loved backpacking and cycling to punch in cafes, and after employment, he decided to run a small business in the city he likes at his favorite pace.
Thirteen years, from Dajing Lane to Splendid Workshop, what has changed is the location and decoration style, and what has not changed is the heart of a craftsman who is devout to coffee.
From bean selection and roasting to coffee making and service, these tedious tasks are all done by Huang Huang alone. Nowadays, the barista has a low entry threshold and large liquidity, in order to ensure that the coffee in the store is produced, Huang Huang insists on not hiring a barista. Even if I recently injured my arm in the arm, I insisted on making every cup of coffee myself and picking and grinding every bean.
Fresh beans that have been selected after baking
Boss Huang Huang's hand was injured by picking beans
Part-time counselor
After opening the store for more than ten years, when it comes to stories with customers, Huang Huang always has endless words. Customers jokingly called him a "counselor." There are couples who are divided and merged in the store, and there are customers who suddenly cry while drinking coffee in the store... Leisurely accompany the coffee friends through one stage after another in life.
In the eyes of the boss Huang Huang, Leisurely Coffee gives customers different effects, it is a refreshing drink for customers, a bridge for strangers to communicate, and an experience base for coffee lovers. He always keeps the preferences of his friends in mind. When a regular customer enters the store, he does not need to consume time and energy to choose, and he can immediately drink coffee that meets his taste.
Huang Huang is a coffee shop manager and a receiver of customers' hearts. In his eyes, psychological counseling is also an expression of the value and service of the café. "Leisurely provides a more private place for customers, and the negative emotions in their hearts need to be caught, and I am very willing to be this person."
Talkative Huang Huang is always willing to help customers open their hearts, give them encouragement and support, and infect every corner of leisure with a happy state, so that customers can have a relaxed and pleasant experience in the store.
Renovated The old shop has a new vitality
After six years of entering the park, the first renovation and renovation was carried out leisurely.
At the end of last year, Huang Huang drew his own drawings and transformed the store. Different from the previous industrial environment, the new decoration style is more spacious and bright, and the space style and decorative pendants in the store are the expression of the owner's lifestyle and state.
At present, the store has camping style, Nordic style, American retro style in all corners, tables and chairs to form a sense of space and privacy, providing customers with their own space to drink.
All kinds of decorative paintings, film machines, giant bears... Every simple and warm little corner of the store can be released in minutes! The various coffee cups displayed on the shelves caught my attention, and Huang Huang said that these coffee cups were placed in the store by regular customers, and there were forty or fifty at most.
After more than 10 years of precipitation, new and old customers continue to change, and what remains unchanged is the leisurely positioning, the production of coffee and the deep friendship with customers.
Ten-year-old store business secrets
In today's rapidly changing coffee industry for many years, Youran also has its own unique views on business philosophy. In Huang Huang's view, Leisurely has formed a closed loop in three aspects: customer base, product, and customer trust. The consumption stability of the leisurely customer group is high, and under the premise of ensuring the quality of the products, the customers have formed a sense of trust in the coffee shop.
An Italian Pandora coffee machine is on site
Referring to the secret of the coffee shop's invincibility, Huang Huang said, "Operating a coffee shop needs to clarify its own positioning, serve a certain type of customer group, and do not have to compete with other cafes for customers." The seller and the buyer form a consensus, become friends, and there is no pressure to buy and sell. ”
In Youran, many customers order 50 yuan of coffee but are willing to give 60 yuan. In their minds, the value of coffee has long exceeded itself. The environment, service and communication provided by Leisurely add to the value of coffee. Some customers will also take the initiative to open a red envelope after drinking coffee, wishing the boss a prosperous business.
Stick to your own coffee beans
Leisurely insists on using his own roasted coffee beans and makes a "pure" café that only sells coffee.
Coffee roasting machine on site
The store focuses on hand-brewed coffee, but also provides concentrated, American, latte and other products. New beans are purchased every month, in sync with the new frequency in the coffee market.
From milk coffee to clear coffee, pay more attention to the flavor of beans, the current store has more than 10 kinds of coffee beans such as Mantening, Colombia, Brazil, Yega Sheffield, Blue Mountain, Panama, etc., and the processing methods are also traditional washing, sunning, honey treatment, anaerobic fermentation to the lesser oak barrel treatment, raisin treatment, etc.
Leisurely coffee single bean menu
The hand-punch menu is updated according to different seasons, the mellow coffee beans with a more balanced taste are used in the winter, and the ice curry has a higher acid tone in the summer.
Washed in drying water with summer hand punch
New customers enter the store to recommend the blue mountains, mantening, gem summer, Yega shether, Kenya and other classic hand punch series items. The price of a single product is basically about 30-40 yuan, like the Blue Mountain and other high-quality hand punches, the same price is about 2/3 of some Internet celebrity stores. Customers can also buy coffee beans, ear hanging and other products in the store, the price of hanging ears is about 9-12 yuan / bag!
Leisurely homemade ear-hanging coffee
Talking about future planning, Huang Huang smiled and said that after the renovation of the old store, the future only wants to live a safe and stable life. Today's coffee market has suddenly changed, and the tide has risen and fallen. He just wants to do what he should do, uphold the original intention of the craftsman, honestly open a good shop, and do what he can.
Store Address:
Jiangcheng Road Shuimen South Lane No. 3 Cross Boundary Fairview Workshop Building 1 Building No. 113
Tips: There is also a net red Zongzi shop "Mizong Master" near your coffee, oh, there are coffee friends in need who can buy on demand