In 1972, Advertising Times magazine published a series of articles entitled "The Age of Positioning Is Coming", which pioneered the famous "positioning theory" in the history of marketing, which believes that "positioning" is the effort you make for the minds of future potential customers, and there is a rule to ensure that the product occupies a truly valuable position in the minds of the intended customers.
In the automobile market where brands are torn apart and product homogenization is becoming more and more serious, the proportion of car consumers who lock in the intention to buy brands or products in the early stage of purchase has increased from 10% in 2016 to 18% in 2019, which means that the automobile consumption decision is in the forefront, and it is crucial to seize the user's mind in advance.
As an emerging force of Chinese auto brands in recent years, Chery Jietu is committed to developing the "travel +" market segment under the premise of grasping the market pattern and user needs, and has successfully established the positioning of the tenacious brand segment in the eyes of consumers, and its products such as Jietu X70 PLUS are also favored by users, all thanks to the differentiated advantages shaped in product strength and the high-value experience established in the minds of consumers.
Where exactly are the consumers' needs?
Market monitoring and data analysis company Nielsen released the "2020 China Automobile Consumption Trend Report" shows that the continuous expansion of the middle class has led to a significant upgrade of automobile consumption, the demand for vehicle grade and quality sense is particularly significant, which also gives many Chinese car brands an opportunity to focus on improving the sense of quality and value, the hot sale of Jietu X70 PLUS has confirmed this truth from the side.
Positioning the strong car of the Jietu X70 PLUS in the sense of quality can be described as a lot of effort, Huicheng Leader 2.0 design language integrates the essence of Huipai architectural design and the concept of traditional family culture, unique shape, it is easy to cause Chinese consumers aesthetic resonance; the interior In addition to the simple wrap-around design, a large area of soft materials supplemented by piano paint, chrome decoration, further add texture; in addition, the comfortable cockpit is also a great weapon for Jietu X70 PLUS to win the love of users. 4749mm super large body + 1900mm class wide + 2745mm ultra-long wheelbase, in the product equipping to fully consider the needs of home and travel scenes, 5/6/7 three layouts, two rows of seat backs oversized 41 degrees down, central control box refrigeration and heating function, 24 NVH acoustic package technology, selection of 118 kinds of healthy and environmentally friendly interior materials, deeply excavated the comfort and convenience of the cockpit space.
All intelligence has an immediate effect on the improvement of quality
Today's consumers' urgent need for intelligent car experience is self-evident, and intelligence has gradually become a must for major car companies, and the "arms race" of product intelligent upgrading has become the main theme of the automotive industry. Jietu X70 PLUS is well versed in the actual needs of users in product creation, and has made a targeted layout at the two levels of intelligent experience and intelligent guarantee.
Through the dual 10.25-inch screen, Jietu X70 PLUS can provide you with a complete intelligent entertainment experience, Huawei Hicar opens up the channel between the car machine and the mobile phone, which means that you can experience the massive online resources of the mobile terminal of the mobile phone in the car, and can achieve three-screen interaction with the mobile phone; iFLYTEK's speech recognition technology greatly liberates the hands, the recognition is accurate and responsive, and many controls can be solved through simple voice interaction when driving; Beidou/GPS dual-mode positioning + AR real-life navigation can not only improve the accuracy of navigation, but also have an experience comparable to that of a luxury car. Under the blessing of Qualcomm's high computing chip, the L2.5 intelligent driving system equipped with The X70 PLUS can provide better protection, this Bosch very advanced driver assistance system has ACC adaptive cruise + AEB automatic emergency braking + APA fully automatic parking and other functions, plus lane departure warning, lane keeping, panoramic image and other active support configurations, which can effectively reduce the driver's driving burden, and it is worth mentioning that the Jietu X70 PLUS supports the vehicle FOTA upgrade. Online upgrades that can implement multiple functions make your car a car that thinks and communicates.
How to seize the consumer's mind is actually very critical is to understand the real needs of users, the core needs of consumers at present are the sense of quality and intelligence, etc., the reason why Jietu X70 PLUS can be a great success, the understanding and catering of user needs is indispensable, followed by the product power to give consumers a stronger sense of experience, quality, high value, which is already the consensus of the automotive industry
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