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Promote the development of cancer prevention and control, contribute to the construction of a healthy China| World Cancer Day

As the "number one killer" of human health, cancer is often associated with death. Even if the medical level has developed to this day, people still "talk about cancer discoloration". Is there really nothing you can do? In fact, the World Health Organization's Cancer Committee has clearly pointed out that 2/3 of cancers can be screened and cured early.

Cancer prevention and treatment has become an important issue in public health, and the World Health Organization has designated February 4 as World Cancer Day every year. With the theme of "Integrating Health Resources for All", this year's World Cancer Day aims to call on the whole society to pay attention to, support and participate in the cause of cancer prevention and treatment. At the same time, with the introduction of the cancer prevention and control strategy of "prevention first, the threshold is moving forward", more people have paid attention to the early screening and treatment of cancer. In the field of gastrointestinal diseases, gastrointestinal endoscopy is an important means to achieve early screening. Taking gastric cancer as an example, if screened and treated by endoscopy in the early stage, the 5-year survival rate of patients exceeds 90%; conversely, if patients miss the optimal treatment period, the 5-year survival rate of advanced gastric cancer is only about 30%.

Therefore, the importance of cancer prevention is self-evident. On the one hand, it is necessary to improve the public's awareness of "early detection, early diagnosis, and early treatment", so as to achieve an increase in the rate of early cancer screening, on the other hand, through the integration of the resources of various medical and health organizations and institutions, so that everyone can enjoy good medical services. As an important part of the human life and health industry, medical technology companies such as Olympus have integrated superior resources to provide the public with more high-quality and convenient medical facilities and services, so that cancer is no longer an incurable disease.

Promote the development of cancer prevention and control, contribute to the construction of a healthy China| World Cancer Day

Optical technology for accurate diagnosis

Gastrointestinal endoscopy is the gold standard for the diagnosis and treatment of gastrointestinal diseases, and doctors can more intuitively diagnose diseases such as inflammation, ulceration, benign and malignant tumors of the digestive tract, as well as benign and malignant lesions of the liver, gallbladder and pancreatic duct system through endoscopy. Gastroscopy is to enter the human body through the mouth or nasal cavity of the endoscope with a camera at the front end to observe the esophagus, the full picture of the stomach and part of the duodenum; while the colonoscopy is entered from the anus to observe the entire colon, rectum, and end of the ileum.

However, early gastrointestinal cancer has no obvious symptoms, and how to identify small early cancers and improve the diagnosis rate of early cancers of the digestive tract has become a common topic for endoscopists. As a century-old optical technology company mainly in medical treatment, Olympus began to manufacture the world's first practical intragastric camera in 1950, making gastrointestinal cancer diagnosis possible. In order to achieve accurate diagnosis, Olympus' innovative narrowband imaging technology (NBI) can help doctors observe the morphology of blood vessels under the mucosa, especially for tumor locations with a large number of blood vessel aggregations, its images can three-dimensionally display tiny lesions, which can greatly improve the accuracy of early cancer diagnosis. Not only that, through the application of 3D, 4K and other technologies, Olympus has developed high-quality, high-quality differentiated products to help improve the diagnosis and treatment of digestive tract diseases in mainland China.

Although gastrointestinal endoscopy technology is constantly evolving, many people still have a fear of gastrointestinal endoscopy, one of the main reasons is that gastrointestinal endoscopy is an invasive procedure, and many people consider this experience to be very "uncomfortable" and "painful". In fact, with the advancement of technology, the current gastrointestinal endoscopy equipment has become soft and slender, which greatly reduces the discomfort of patients. For patients who are still afraid of gastrointestinal endoscopy, you can also choose painless gastrointestinal endoscopy, which will put the patient in a calm sleep state, which will not make the patient feel uncomfortable and facilitate the doctor to complete the gastrointestinal endoscopy.

Promote the development of cancer prevention and control, contribute to the construction of a healthy China| World Cancer Day

Composition of Olympus gastrointestinal endoscopy

Integrate medical resources to improve the level of diagnosis and treatment

In terms of cancer treatment, we can continuously integrate medical resources at different levels in order to promote the comprehensive development of cancer prevention and treatment. In this regard, this year's World Cancer Day advocates the integration of health resources, optimizes the allocation of resources, and promotes the realization of equal medical rights. However, in the face of China's huge population base, gastrointestinal endoscopy facilities and the number of doctors are still in short supply, the data shows that there are 25 endoscopists per 100,000 people in Japan, compared with only 2.2 in China. How to achieve early screening for cancer in the target population is a major problem, especially the gastrointestinal endoscopic early screening method that requires high skills.

In order to solve the problem of insufficient endoscopists in China, Olympus has established medical technology training centers (C-TEC) in Shanghai, Beijing and Guangzhou as early as 2009, to improve the professional capabilities and standardize the operation of Chinese medical personnel by providing them with advanced medical equipment and training platforms, and about 6,000 medical-related people receive training every year, effectively improving the correct understanding of the safe use of endoscopy by Chinese doctors and cultivating professional talents to promote early screening and popularize endoscopic minimally invasive surgery. In this way, the quality of life of patients can be improved, and the burden on individual families and even the whole country and society will be reduced.

Promote the development of cancer prevention and control, contribute to the construction of a healthy China| World Cancer Day

Olympus Beijing C-TEC Medical Technology Training Center

In addition, Olympus also works with medical institutions and industry associations to jointly carry out online or offline special training projects on various topics, and improve the theoretical knowledge and practical ability of mainland endoscopists and promote the training of physicians by inviting domestic and foreign experts to give lectures, discuss cases, guide and demonstrate operations. At the same time, Olympus also provides opportunities for grass-roots doctors in mainland China to communicate and learn through websites, mobile APPS and other platforms, and helps the development of early diagnosis and early treatment of cancer in China.

Carry out science education to safeguard a healthy future

With the theme of "Integrating Health Resources, Medical Treatment for All", this year's World Cancer Day focuses on the core scientific knowledge of cancer management. In the face of the weak awareness of public prevention and early screening, all sectors of society are actively carrying out public welfare education activities to popularize cancer prevention and control knowledge to enhance the public's health concept. Since 2010, Olympus has designated October as "Love Stomach Month" and carried out a variety of gastrointestinal health public welfare activities to enhance public health awareness and health literacy through science popularization. After more than ten years of dedication and efforts, Olympus "Love Stomach Month" has affected more than 100 million people.

Promote the development of cancer prevention and control, contribute to the construction of a healthy China| World Cancer Day

Olympus' colorful "Love Stomach Month" events

The fight against cancer has never stopped, and with the continuous development of medicine and technology, more and more diseases have been conquered. World Cancer Day, jointly initiated by the World Anti-Cancer Alliance and the World Health Organization, is fully advocating the synergy between organizations to contribute to overcoming cancer problems, as an important industry related to the health of the public, medical technology companies such as Olympus are also involved in the team of anti-cancer and anti-cancer, through the integration of their own resources to explore new medical technologies, jointly promote the development of cancer prevention and control, and contribute to the construction of a healthy China.

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