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Paula Salastie, CEO of Teknos: The new plant in Germany is a strategic decision for future growth

author:Hui Leju

Huizheng News: Recently, Teknos is building a new plant in Steinau, Germany, in response to this investment, an interview with Ms. Paula Salastie, CEO and owner of the headquarters of the Teknos Finland Group, to exchange views on the company's investment in Germany and other strategic decisions.

Paula Salastie, CEO of Teknos: The new plant in Germany is a strategic decision for future growth

Paula Salastie, CEO and owner of Teknos

Ms Paula Salastie said that the new plant invested in Construction in Germany is not only focused on new products, but also provides additional capacity for the current product portfolio, and Teknos is building a modern production facility that will not only integrate and optimize the capabilities of Teknos' three locations in Germany, but also further enhance the customer experience through sustainable solutions.

The move will be a strategic decision for Teknos' growth in the coming decades, with Paula Salastie saying: "At Teknos, we believe in building a better world for future generations, and the new plant in Germany is seen as part of our long-term investment. For us, it is crucial to be present where customers, current and future people, and suppliers can easily access them. ”

"Germany is seen as one of the engineering innovation hubs in Europe, so this will open up new possibilities and enhance product lifecycle thinking. On the company's brand new network, we aim to test and showcase the opportunities we can create together with our customers. The focus is on building solutions that enable sustainable surfaces, as well as solutions that increase the longevity of our customers' products. In addition, since the new factory is located in central Germany, we want to attract more talent to Teknos to further strengthen our processes. ”

Paula Salastie, CEO of Teknos: The new plant in Germany is a strategic decision for future growth

Faced with the major challenges and opportunities facing the European coatings market, Paula Salastie said that in addition to supply chain disruptions caused by the COVID-19 pandemic and its consequences for raw material shortages, price impacts and global transport issues, it was also necessary to deal with the double workload of Brexit and deal with less sustainable use of resources.

The regulatory environment should be clear about how the industry as a whole is viewed and be able to move beyond individual chemicals and focus on enhancing sustainable surfaces and the lifespans they protect. Legislators' predictability and long-term thinking will enable you, as an industry, to enhance the sustainability of many other industries.

"I am confident that we will fight for the workforce to support the investment gap that has been created in many industries over the decades." I see these challenges as opportunities through new solutions, services, and additional capabilities in the supply chain. Especially for us as a Finnish family business, this needs to be overcome through a long-term commitment to sustainability, including environmental issues. Paula Salastie said.

Paula Salastie, CEO of Teknos: The new plant in Germany is a strategic decision for future growth

As for whether Teknos expects to work more with industrial partners in the future, Paula Salastie said Teknos expects to see more of this in the industry. As far as suppliers are concerned, working closely with them has become the industry norm and needs to be deepened with legislative requirements. For customers, companies need to work with them to co-design service products and innovate together.

Teknos looks forward to working more with universities, R&D institutions and start-ups and continues to work with suppliers. In innovating and co-creating the future, these stakeholders need to be included, not just large industrial players. This goes beyond the chemical industry and involves coating production processes, machine suppliers and packaging designers, and logistics solution providers.

Asked if Teknos has further expansion plans in Europe or further afield, Paula Salastie said that at Teknos, the company's global footprint is constantly being reviewed and adjusted. This is done with the company's values in mind and the goal of expanding its service network and capabilities, while ensuring that the world lives longer in the most sustainable and efficient way.

Founded in 1948 and with a history of more than 70 years, Teknos is headquartered in Helsinki, Finland, and today is one of Finland's largest family-owned companies, a sustainable multinational supplier of coating solutions, with operations in more than 20 countries and territories in Europe, North America and Asia, and production plants in 11 countries.

As one of finland's largest family-owned businesses, Teknos has achieved outstanding results and rapid growth thanks to its industry-oriented product quality, highly anticipated reputation and dedicated employees. Currently ranked in the top 50 in the coatings industry, the top 10 in the European coatings market, with an annual output of 100,000 tons of coatings, more than 1,800 employees worldwide, and a product technology research and development center with more than 250 people, Teknos occupies a solid position in the global coatings retail and architectural coatings fields.

Paula Salastie, CEO of Teknos: The new plant in Germany is a strategic decision for future growth

In January 2020, Teknos officially authorized Shen Youxin (Shanghai) Coatings Co., Ltd. as the general agent of Teknos Architectural Coatings China, and the strategic cooperation between the two sides also means that Teknos Architectural Coatings officially entered the Chinese market. Teknos Architectural Coatings officially entered the Chinese market, and in just one year, the dealer stores exceeded 100 to cover the country's 100 cities, quickly achieved the development goal of "100 cities and 100 stores", and formed a national overall marketing strategy layout.

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