Wu Ting: "Savage Evolution", Gu Ailing's favorite book

The cattle greet the tiger, and the law is newly opened.

In 2016, I founded Guest Business To lead everyone to agile learning and rapid change. After 6 years, guest business has deeply cultivated more than 400 era leader entrepreneurs, empowered 30,000+ paying user entrepreneurs online, and radiated 2 million+ high-quality fans.

In the process of in-depth contact with students and users, I found that the development of many enterprises is in line with the business model in classic business books; many classic business thinking and strategies are still active in the conversations of cattle people from all sides; and the methodology of many cattle people still has efficient guiding significance for the growth and success of people in this era.

Therefore, starting from the tiger, the guest business school has launched the "Principal's Reading" column, and I will select the books I have read about business models, business management, biographies of cattle people, etc., and recommend them to the students in the form of "lectures". I hope to bring multi-angle and multi-level inspiration to the students.

In this lesson, I take you to read the book "Brutal Evolution" to see the growth rules of Jordan, Kobe And other top NBA stars, which will definitely give you great inspiration.

Below, enjoy~

In the new year, do you want to become a cow?

Or do you want to make a big splash in the new year and become the top cattle man in the industry?

Across the screen, I know your answer must be: think.

So the question is, how do you become a top cattle person?

Are there any guides or cheats on the road to the master?

There really is.

Today we will use the wisdom in the book "Savage Evolution" to help you solve this problem.

The author of the book is Tim Grover.

Seeing this name, you may feel very strange.

"Who is this man?" "Does he have anything to do with the master?"

Don't worry, I'll briefly introduce his identity and you will understand.

Back in 1989, Tim Grover served as a personal trainer for Michael Jordan, the "god of basketball."

From taking over Jordan's training to Jordan's six championships and two comebacks, he was in charge of Jordan's training for 15 years.

After Jordan retired, Many NBA superstars such as Kobe, Wade, and Arenas have asked him to train himself.

And this "Savage Evolution", which is his observation of stars in the NBA for more than 20 years, can be regarded as the first-hand growth data of stars.

In the book, Grover first revealed his summary of the growth methods, principles and attitudes of the top NBA stars, and distilled the "13 rules of barbaric evolution" (the complete law is attached to the end of the article) that are necessary to become a top cattleman.

Even if you have no interest in being a cattleman, after reading today's content, you can at least tell who is around you.

This way, when you want to hold your thighs, you can also make the right choice.

After studying tens of thousands of statistics, Grover found that even if everyone is a player in the world's top basketball league, there is still a big gap between people and people.

To this end, he divided the players into three realms according to their different abilities and levels:

The first type of person is called the passive;

The second type of person is called the controller;

The third type of person is called the ruler.

For passives, they are also excellent people. They also went through layers of screening to get the contract of the NBA team.

However, in the basketball commentary, you often hear statements like "team blue collar" and "water dispenser manager", which is actually talking about this kind of person.

You throw a job to him, and he can finish it for you. That is, what the coach asks him to do, what he does. Their focus is on completing tasks.

What is a controller?

They are a little better than these people, or serious and responsible people.

They are very attentive to the tasks assigned by the coach, not only taking the team's affairs as their own affairs, but also summarizing the lessons learned, analyzing the opponents, and learning the advantages of the opponents.

This type of person belongs to the backbone of the team.

So what is a ruler?

It's people like Jordan and Kobe.

They don't analyze their opponents at all, and they don't care who they are.

They will only improve their level through crazy training, get results in the game, and make themselves a benchmark.

Especially before the game, all they think about is how they should play and how to perform, and they don't think about their opponents at all.

They will only wait for their opponents to analyze themselves and learn from themselves.

The "breakfast club" founded by Jordan is a typical case in point.

In the early '70s, because NBA games were almost always played between 19:00 and 22:00, the Los Angeles Lakers developed a training schedule, starting from about 10 a.m., after lunch, taking a break, and then practicing until 4 p.m.

This both helps players to reserve energy for the evening game and avoids the slow heat at the start of the game.

It was with the help of this strategy that in the 1971-1972 season, the Lakers achieved an impressive record of 33 consecutive wins. Since then, the vast majority of teams have copied this practice.

However, Jordan felt that it was not enough.

There are two specific reasons:

On the one hand, because the training time starts at 10 a.m., many NBA players will go to the nightclub after the evening game, and don't go home until three or four o'clock to rest. If you follow their rhythm, you can only get the same results as them at most.

On the other hand, at the time, he had been blocked by the Pistons in the Finals twice in a row. As a ruler, Jordan was hard to accept.

So Jordan decided to practice more than others before and after breakfast, and subversively created the "Breakfast Club".

In this way, in the case that others are still practicing twice a day, he has achieved three exercises a day "in the morning, before lunch and after lunch".

Because of the confidentiality agreement, the details of Jordan's "breakfast club" training are unknown to us.

But it's definitely devilish training.

Even Barkley, who was named to the NBA's Top 50 superstars, said: "Training with Jordan made me really reacquainted with him." From today on, I will no longer envy his talent, because his success is more through hard training that ordinary people can hardly imagine.

Of course, it is not only Jordan who has practiced hard, but Kobe Bryant is definitely a model of "hard training".

In 2002, Bryant's training model was accidentally exposed. People found that Kobe Bryant, who entered the league in 1996, has adhered to the "6-6-6 training method" for many years.

The "6-6-6 training method" means that 6 hours a day, 6 hours a day, 6 stages at a time, is a very painful training method, and few people can insist on completing the full set of training.

Reading this, you may have a question: In the NBA, which player is not hard? Can hard work make a player the ruler?

Your question is also Grover's question.

Because, he is another founder of the "Breakfast Club". Here, he has seen too many famous, powerful and talented players.

He is also thinking about why some people can dominate the team and dominate the game; some people, although they are very capable, can only be the helpers around the rulers; and some people can only take the industry's basic salary, do some defensive and rebounding hard work.

After repeated comparisons and studies, he found that the passive relies on technology; the controller relies on talent, or talent; and the ruler has a strong psychology in addition to the first two points.

For example, the same cyclist, you put a 30 cm wide plank on the ground, let them ride it, they can do a good job.

But what if it's a crooked plank?

Some people who are a little skilled, but less talented, may not be able to ride through accurately.

Finally, what if you put this crooked plank between two skyscrapers?

At this time, the test is who has a stronger psychology.

You must not think this example is exaggerated.

In football, if the two teams draw and enter a penalty shootout, many players are afraid to go up and play the penalty. Because, once he fails, he will face everyone's accusations, even life threats.

In the 2019 Copa America, Colombia lost to Chile in a penalty shootout and missed the promotion. After the game, the Colombian player who missed the penalty was threatened with death.

Similar situations have occurred in many countries, including the United Kingdom, Denmark, Spain and Iraq.

Therefore, this kind of pressure, ordinary people can not understand, but also unimaginable.

Especially the key penalties that determine the outcome of the game in the last round, many people have already had weak legs before they have walked over, or directly told the coach that they can't do it, and quickly change someone.

In the face of this situation, those ruler-level football players can calmly score penalties.

Do you think about it, how good a technique is needed to take a penalty?

Not needed.

In normal training, professional players take penalties and are all good hands.

But once in the game, the penalty shootout can screen out the psychologically strong people, or the ruler.

Back to the point, let's go back to the book.

Grover found that among the players, there is a word circulating, called: white hot space.

It means that when the game goes into a state of anxiety, or when the game goes into a white-hot state, the player suddenly enters a state.

At this time, his brain will become very calm and very focused, and the movements of the people around him seem to slow down at once, and then he will be in a state of complete relaxation, and all the skills can be flexibly applied.

In short, players who enter the white-hot space score as simple as chopping melons and chopping vegetables.

And only a ruler who is psychologically strong enough can open up the white-hot space.

On the contrary, when the game is very intense, especially at the critical stage of determining the outcome of the game, affected by emotions and pressure, the passive does not dare to shoot at all; the controller can only do some defensive and passing work; only the ruler dares to shoot decisively and be responsible for the outcome of the game.

And Jordan is also the only player known to the author, who can be completely in the white heat space in every game.

Even in individual games, he was in a stateless state for a while and a half, but he was able to find his touch in the end.

At the end of the season they won 72, Jordan and his Bulls were very tired.

After several consecutive games that hit other states, they were challenged by the Grizzlies.

In that game, the Bulls were rarely behind. In the last quarter, Jordan lost his standards and made frequent mistakes, scoring only 10 points.

Here, Martin, who is against the Grizzlies, began to demean Jordan with language.

As a result, these words inspired Jordan instead. He immediately adjusted to attack mode and entered the white-hot space.

In the end, he was unstoppable, scoring 19 points in the fourth quarter alone to lead the Bulls to a game victory.

Martin, on the other hand, buries his head between his knees, a towel over his head, and no one knows what he's thinking...

Thus, Grover found that on the court, the passive never throws the key ball; the controller will only shoot the key ball when there is no choice, such as the core player is not on the court, or the coach deliberately arranged; and the ruler's every ball is not a key ball, or every ball is a key ball.

Debasement cannot influence rulers. It can only inspire the competitive spirit of the rulers.

In Grover's view, in the later stage, Jordan's level has reached the realm, and he has the ability to open the white-hot space at any time.

In fact, we say that this white-hot space is especially similar to the flow pattern discovered by psychologist Mihali.

For example, if a person reads a slightly more difficult book, his cognition is challenged and he has the opportunity to enter flow mode.

And once he enters the flow mode, then he is not aware of the existence of time, nor is he aware of the existence of the people around him, and he is completely immersed in the content of the book. He would feel as if the whole world had slowed down, but time kept going by.

Of course, in addition to the players that Grover has trained, such a ruler state can also be seen in some other people.

For example, Chamberlain, who scored 100 points in a single game, definitely belongs to the ruler.

His jersey number is number 13. But we all know that this number is very unlucky in the West. Chamberlain, however, did not think so. He said: "13 will not make me unlucky, it will only bring misfortune to the opponent. This is typical ruler thinking.

The same was true of another ruler, Larry Bird.

Before the 1988 All-Star Three-Point Game, in the locker room, Larry Bird asked others, "Are you all here for second place?" ”

It's just too tough.

In that competition, he easily won the championship.

And from the time the players entered the stadium to the stage to receive the award, his thick training clothes were even worn on his body all the time.

In short, rulers never compete with others, they always wait for others to challenge them.

There was only one sentence in their minds: Here I have the final say.

But at the same time, Grover also found that some people were rulers at first, but because of changes in the outside world, disturbed their mentality. These former superstars have also fallen behind from the ranks of rulers.

The most typical case is Yao Ming's former teammate McGrady.

After Maddy entered the league, the media and fans had high hopes for him.

How strong was he at that time?

I'll just list a few pieces of data and you'll get the idea.

At the age of 23, he was already able to deliver super statistics of 32 points, 6.6 rebounds and 5.6 assists per game. This statistic made Maddy the only one in that season, and easily won the season scoring champion.

And in the following season, he also successfully defended the title of scoring king.

In the history of the NBA, only 8 people have unlocked the tag.

On December 9, 2004, at the age of 25, the Rockets played last season's annual champion, the Spurs. With 35 seconds to go until the end of the game, the Rockets trailed by eight points.

Such a short time, such a big score difference, according to the "convention", the game has entered "garbage time".

Moreover, the audience also walked a large part. The cleaning cleaner has gone to the stands to clean up.

However, under pressure, Maddy successfully opened up the white-hot space. He slashed 13 points in 35 seconds, and the Rockets miraculously won 81-80. The Spurs coach said in frustration: "You watched him stab a knife into your heart, but there was nothing you could do about it." ”

Since then, the NBA has had a new term called "Maddy Moment."

At that time, Maddy was definitely the ruler that every opponent would study.

However, Maddy, who has no one on the field, has suffered an emotional attack from outside the arena.

His stepmother, grandfather, great-grandmother, Fa Xiao and several other relatives and friends left him forever.

In this shadow, Maddy said: "Now it is difficult for me to put all my mind into the game. ”

As the ruler, Maddy should have kept all the pressure out, believing in his instincts and instincts, but his heart had been disturbed. The body is also deteriorating under the blow of the death of relatives and friends. His achievements were worse than a year, and he became a marginal player before becoming a marginal player before leaving the NBA.

If you lose your excellent psychological quality, you will take off the crown of the ruler.

Similar to the players who made Grover feel very sorry, there are "Great General" Arenas and the early "Little Emperor" James.

In fact, the essence of "caring" is a kind of "self-limitation".

Whether it is Maddy or others, once they start to think about things off the field, start to care about the media's evaluation, and start to consider the changes in their lives, it means that they accept the interference of the outside world from the heart.

Once their spirits are scattered, it is difficult for them to exert their full strength.

But jordan, on the other hand, when he faces the media and fans during the game and in normal times, it is completely two states.

Jordan is very warm and smiling when interacting with fans, and he often jokes with everyone when interviewed by the media.

But once he's on the field, you don't see a single expression on Jordan's face.

Even in the last game before he left the NBA, when the whistle sounded at the end of the game, the whole audience stood up and cheered, shouted and applauded for him, Jordan still waved expressionlessly and lightly, and then went down.

Because, on the field, the role of the ruler is the killer.

He must always remain calm and find the opportunity to open up the white-hot space and win the game.

That was his mission.

Once this foundation is shaken, even if he is at a high level, he can only become a controller or even a passive person.

At this point, our interpretation of the book is almost over.

So, going back, what does it mean when we look at the title of the book, "Savage Evolution?".

Barbarism means simplicity, purity, and recklessness; evolution means continuous iteration and continuous improvement.

No matter when it comes, you can't set limits on yourself, and feel that "enough" and "ok".

No matter where you want to succeed, the most basic requirement is to adapt to the things that make you feel uncomfortable.

What this means is that even if on the surface a phase is over, the ruler's instinct reminds you, "Go ahead." ”

Jordan has led the Bulls to six championships. Every time he wins a championship, he will extend an extra finger with the players, the meaning is very clear, from the moment the champagne is opened, everyone will work hard for the next championship.

Finally, I have to sigh that the top masters are people with highly unified goals and processes.

That is, they enjoyed both the process and the result. They don't just want to enjoy the highlight moments and not put up with the effort behind them.

On the contrary, some people just want the results of losing weight, but feel that the process of losing weight is very painful; some people just want the freedom after getting rich, but they are not willing to sacrifice anything, they are not willing to bear anything.

And this confirms grover's statement that the goal of the passive is to play a good game; the goal of the controller is to win a season; and the goal of the ruler is to harvest a brilliant career.

Different patterns, perspectives, and self-identification, the state of your work will be completely different.

In short, barbaric evolution means an insatiable mentality, which means that after reaching a limit, you must immediately set new goals and make unremitting efforts to achieve them.

I don't know if you have noticed, this is especially like our guest business, written at the door of the company a sentence: crazy dreams, silly persistence.

I believe that in the new year, you can definitely become stronger.

Finally, here are the 13 laws of barbaric evolution that I have prepared for you:

1. When others are satisfied, you push yourself harder.

1. You enter the "state" and turn everything uncontrollable into controllable.

1. You know who you are.

1. Take advantage of your dark side: Put aside right and wrong and just talk about the outcome.

1. You are not afraid of pressure and know how to grow under pressure.

1. When the "emergency" comes, everyone is looking for you.

1. You don't compete with anyone, but you attack as soon as you find your opponent's weakness.

1. You only make decisions, not suggestions: When people are still asking questions, you already have the answer.

1. You don't need to love the work you do, but are addicted to chasing results.

1. You'd rather be scared than be loved.

1. There are very few people you trust, but if a person wins your trust, it is best not to disappoint you.

1. You don't know what failure is, you only know that there is more than one way to achieve the goal.

1. Because there's a lot more to want, you never celebrate a win.

You may have found a question, why is every law preceded by a "1"?

Because, they are "equally important.".

In "13 Laws of Brutal Evolution", how many of you won? Which ones do you want to benchmark and make yourself more bullish? Chat in the comments section.