"Encounter Jingxi • Meet the Beautiful" Shijingshan Cultural and Creative Market "He Winter Olympics, Celebration Festival" online special event was held on February 13-15 at the Jingxi Ancient Road Mode Exit, and the market was broadcast live on the "Beijing Shijingshan" APP, the official Weibo, WeChat (video number) and the Douyin platform of the Beijing Cultural and Creative Bazaar. During the event, the Cultural and Creative Market led the audience into Shijingshan, which has profound cultural heritage, full of innovation and vitality, and a strong atmosphere of the Winter Olympics, visited the ancient roads, explored good shops, found good things, listened to stories, appreciated intangible cultural heritage, and on the occasion of the general public watching the Winter Olympics and celebrating the Lantern Festival, with fresh and rich online cultural activity experience, cheered for the Winter Olympics and added color to the festival. The market activities are composed of three parts: "Jingxi Story, Old Sayings and New Sayings", "Brand 1+1 Good Things on the New", "Culture with Goods, Quality Life, Intangible Cultural Heritage, and Wonderful Creations".
On the first day of the event, the cultural anchor led the audience to visit 5 popular shops with different characteristics to trace the story of Jingxi in the new scene. Whether it is the Old School of Jingxi with non-genetic inheritance as its appointment, or the century-old shoe and hat shop Buyingzhai - Ma Juyuan, which is meticulously crafted, or the tea tasting experience shop That inherits the traditional tea culture, as well as fanden Bookstore & Liuru Xiaozhu, which is committed to creating a new format of "bookstore + homestay", and the representative space gudaosicun of cultural relics activation application, all convey the strong feelings of Beijing and West on the thousand-year-old road.
The next day, the live broadcast room welcomed 4 founders of cultural and creative brands. Adhere to the integration of the past and the present, write the contemporary people's ancient tone of the new word board, is committed to reading to build a high-quality cultural lifestyle of the whole people to read, with "small snacks" to convey the "big culture" of Yu Xiaoling, as well as based on the traditional mortise structure of the product development of parallel world and other brand founders in the cultural anchor between a question and answer, the original story, creative concept and design characteristics behind the brand and products.
On the third day, the activities of "Cultural Goods, Quality Life" and "Intangible Cultural Heritage Beauty and Wonderful Creations" pushed the market to a climax. The market carefully selected dozens of cultural and creative products to add color to life to recommend to the audience, there are a series of comic strips with Chinese characteristics from Jinxi, there are Chinese aerospace equipment creative products from aerospace cultural creation, there are parent-child puzzle cultural creations from the One Moment Museum, as well as traditional handicraft Fuhu dolls from Bababu, etc., the products integrate art, education, parent-child, food and other elements, each of which impresses people's hearts with its ingenuity; in the "Intangible Cultural Heritage Beauty Wonderful Creation" link, Gao Yun and Hou Xue, inheritors of national intangible cultural heritage, brought Beijing-style qipao, silk flowers and other intangible cultural heritage works, and led the audience to appreciate the beauty of intangible cultural heritage through ingenious craftsmanship.
Shijingshan District has always insisted on in-depth promotion of the construction of national cultural centers, and continued to create a brand activity of "Encountering Jingxi and Meeting Beauty", which has become an important platform for promoting regional cultural consumption and an important support for building an international consumption center city. The online market was hosted by the Publicity Department of the CPC Beijing Shijingshan District Committee and the Beijing Shijingshan District Culture and Tourism Bureau, hosted by Beijing Shitai Group Co., Ltd., Beijing Shijingshan District Cultural and Creative Industry Promotion Center, and specially supported by Beijing Shijingshan District Rong Media Center. Relying on the strong cultural atmosphere of the Winter Olympics in Shijingshan District, the event interactively presented the regional cultural consumption scene through online live broadcasting, opened a new model of cultural consumption in western Beijing, and presented a cultural feast with unique Shijingshan characteristics for the general public, attracting 600,000 viewers in total.
Source: Xinhua Net