Rejecting 100 people every day, Su Yiming's agent is busy rejecting brand owners
After becoming famous in World War I, athletes must be protected
After winning silver in the men's slope steeplechase skills of snowboarding, 17-year-old Su Yiming won gold on the men's snowboard jump, winning the first snowboarding gold medal for China and becoming China's youngest Winter Olympic champion
Su Yiming belongs to IMG, which is known for representing top athletes, and is backed by sports entertainment giant Endeavor
This is a professional company deeply rooted in the sports industry, Su Yiming's agent, during this time, the busiest thing is to refuse the commercial cooperation of a large number of brand owners
"Xiaoming is not so keen to be famous, he is not that kind of personality, and secondly, we don't want him to narrow his path"
In the view of the agency team, before an athlete has become famous, "it is necessary to make a relatively large effort to promote his cooperation with excellent brands", but when he became famous in one battle, a large number of brands took the initiative to come to the door, and at this time, they needed to "protect the ATHLETE IP" and consider more about their long-term career planning and personal development willingness
Rejecting a large number of brand owners to cooperate does not mean that they will not accept commercial cooperation: "We hope that brands can bind with athletes for a long time, and this kind of deep cooperation can let everyone see some of the things they insist on."
Before the Winter Olympics, Genki Forest signed endorsement cooperation with a number of athletes in one go. It can be said that Gu Ailing, Xu Mengtao, Su Yiming have won the championship one after another, yuanqi forest "bet three in three", the spokesperson not only soared in value, but also directly increased the sales channels and brand influence of goods.
