The new Chinese women's volleyball team is about to assemble in Beilun, Ningbo. As the saying goes, "a new cycle is a new look." "The team will not only usher in a new manager, but also a new core. From the current situation, it is difficult for Zhu Ting and Zhang Changning, two big generals, to return to the team this year, one to undergo surgery, and the other to hold a wedding.
Therefore, as a new person who focuses on cultivating in the Tokyo cycle, Li Yingying has become the new core of everyone's expectations. Compared with Zhu Ting and Zhang Changning, Li Yingying's popularity and commercial value in the previous cycle is not high, in addition to tianjin fans who love her, fans and sponsors in other places do not seem to be interested in Li Yingying, which can be seen from the number of advertising endorsements.
When Zhu Ting and Zhang Changning frequently appeared in major advertisements as "spokespersons", Li Yingying not only rarely had single endorsement advertisements, but even the number of appearances of women's volleyball collective advertising endorsements was pitiful. The author believes that the main reason is that Li Yingying was only a substitute for the team in the last cycle. However, with the absence of Zhu Ting and Zhang Changning, advertisers also turned their targets to Li Yingying. At the beginning of the new cycle, Li Yingying appeared in advertisements many times.
In the activity of "learning the spirit of women's volleyball and helping the construction of 'Volleyball City'", Li Yingying signed a contract with a pharmaceutical company and became a health ambassador of the brand and its 3 sub-brands. In addition, Li Yingying was also exposed to the news of receiving new endorsements during the New Year. Judging from the cooperation between major brands and Li Yingying, the commercial value of this post-00 young general is still optimistic about the brand side.
Of course, nowadays, these brands value the potential of Li Yingying, but if they want to be long-term, they must play their own style in international competitions, and the competitive status is still a result. In 2022, the Chinese women's volleyball team will participate in two major competitions, namely the Hangzhou Asian Games and the Women's Volleyball World Championship. For these two competitions, the new coach Cai Bin gave the requirements for winning the Asian Games and striving for good results at the World Championships, and if the team wants to complete the Asian Games to win the championship, Li Yingying's play is crucial.
As mentioned above, Zhu Ting and Zhang Changning are likely to miss all the competitions in 2022, when Li Yingying will need to lead the team to attack the Asian Games gold medal. Although Li Yingying's performance in the domestic league is more eye-catching, whether it is a pass, defense or attack, it is still unknown how much she can play on the international stage. Compared with domestic leagues, the level of international competitions is higher, the ability of the secondary attack to block the net is stronger, the overall defensive level of the team is better, and the team serves better.
At the Asian Games, the main opponents of the Chinese women's volleyball team are Japan, South Korea and Thailand. These three teams have their own characteristics, the Japanese women's volleyball team has strong defensive ability, the Korean women's volleyball team has high serve attack, and the Thai women's volleyball team is skilled in technical and tactical cooperation. The Chinese women's volleyball team led by Li Yingying is not easy to defeat them, especially when the teams are familiar with Li Yingying's slam line and chase Li Yingying, whether she can continue to highlight has become the key to winning the Asian Games.