Recently, Tesla disclosed its operations in 2021 to the U.S. Trading Commission, and the United States and China became Tesla's first and second largest markets, with revenues of $23.973 billion and $13.844 billion, respectively, accounting for 44.55% and 25.7% of total revenue, that is, Tesla's total revenue in China last year reached 88 billion yuan.
Another piece of recent online news about Tesla in China is that tesla has the potential to build a second factory in Liaoning.
Although Tesla has 4 factories in the world, the Shanghai Gigafactory accounted for 51.7% of Tesla's global deliveries, with a total of 484,000 vehicles delivered, and the delivery capabilities of Chinese factories and the future potential of the Chinese market make the rumors of this "second factory" particularly concerned. Although Tesla issued clarification soon after, where the "second factory" is located will continue to be noticeable.
From the perspective of the domestic market, in terms of sales, Tesla China is second only to BYD Automobile and SAIC-GM-Wuling, and the two car companies will sell 584,000 new energy vehicles and 431,000 units respectively in 2021. But obviously, the price of the models of these two car companies is much lower than that of Tess.
No matter from which aspect, Tesla is now the forerunner of the global pure electric vehicle, whether from the perspective of technology or marketing, the domestic car companies are more or less "imitating" the words and deeds of this "predecessor".
But there are some places that can't always be imitated, such as Tesla does not advertise.
The marketing of car companies is already a secret known to the whole world. On the eve of the Spring Festival, Xiao Gang was ridiculed by the whole network group because of Tesla's comparison of videos: an important reason is that another car is likely to be a "recharge" car, if so, comparing the video, it is a "customized advertisement".
Marketing expenses always account for an important proportion of the car company's financial statements, but Tesla's financial statements are basically 0.
"Tesla does not leave a figure on advertising, only speaking in terms of products, word of mouth and other facts, Tesla's advertising costs are almost zero." This sentence is not what I said, it is tesla officially said.
Of course, this sentence is a "translation" of Musk's other sentence: "Our experience will be poured into improving the performance of Tesla products, because we believe that the best way to sell products is to let people pass on word of mouth." ”
Whether Tesla really does not put any advertising, this matter is not a conclusive conclusion, but from Tesla this year, every time it faces a crisis event, it must finally come forward with a "huge" legal department, it can be known that not only Does Tesla not like to spend money on marketing, but even in public relations, they are not very invested.
There is a saying that the height of the business leader determines the height of the enterprise.
Although this sentence is not necessarily correct, if according to the standard of this sentence, then the leaders of domestic car companies are difficult to compare with Tesla's Musk.
After all, the leaders of other companies are obsessed with the "car" thing and dream of being a great car company, but even people who don't know cars know that Musk's dream is to immigrate to Mars, and the universe is where his heart is.
Of course, there is no distinction between high and low dreams, but Musk's high-dimensional "playing" low-dimensional "disguised propaganda" has long become another propaganda means for Tesla.
And the "prototype" of Iron Man also makes many self-proclaimed "technology maniacs" out of reach, not to mention those true or false technology news that appears on the news headlines from time to time, so that Musk, or Tesla brushed enough sense of existence.
For example, "Musk's brain-computer interface company installed chips on the brains of 23 monkeys, and 15 died", this very typical negative news, describing Musk's other company that studies brain-computer docking technology, in short, is the future of the direct connection between humans and the Internet, with "mind" control technology, because of the use of monkeys for experiments, the result caused the death of monkeys for experiments, sprayed.
Or, "Musk was elected an academician with a recycled rocket," which details the new speeches delivered, including the latest progress in SpaceX's Starship.
This does not include Musk's flamboyant personality, like to express his opinion on various events: including virtual currency, NFTs, VR and other "hot" areas, basically can see Musk's poisonous tongue.
It can be said that it is Musk's persistent and even paranoid personality, flamboyant personality, of course, including his high IQ and good educational background, as well as the luck of seeing the outlet, insisting on clinging to the outlet, and finally being taken care of by the outlet.
It can be said that Tesla, under musk's aura, has adopted more than the technology of most car companies and has become a pig on the outlet.
On the other hand, the increase in the number of users directly leads to an increase in accidents and an increasing number of user rights protection incidents, and Tesla has also created a precedent for car companies to sue car owners.
This seems to be a paradox of a new thing, and it seems to have become a must for new energy vehicles.
It is conceivable that in 2022, Tesla's sales will be more popular than in the past year, and it is not difficult to guess that in this year, there will be news of Tesla and users or media lawsuits.
To some extent, this is also the beginning of the reconstruction of the new order: the discussion on the right to speak, returning to the essence - the car, is the inevitable reason why a car company can go down.