As the standard of a red book white fumei sister, Beijing Benz A-class is deeply loved by young people with its new family-style front face and double screen interior, as well as a sedan shape that is more in line with the aesthetics of the Chinese people.
However, in recent months, Beijing Benz A-class state is not good, sales plummeted, even the fourth quarter of 2021 year-end impulse, also failed to change the decline, October to December to Achieve 706, 1545, 2620 single-month sales (data source from the Ride Association), completely without the domineering spirit of the past.
Considering the sluggish sales status, Mercedes-Benz headquarters intends to stop the A-class replacement plan, and will replace it with CLA in the future. If the rumors are true, in the few days left, Beijing Benz A-Class may only be able to make a mid-term rebranding, waiting for the day when it will be sealed by history.
Why can't even the little sister take the Beijing Benz A-Class?
First of all, as a luxury compact car, the Mercedes-Benz A-Class does not have the performance and luxury of the Mercedes-Benz C-Class, and at the same time does not have the wide riding space and practicality of the mid-size car.
It is not an exaggeration to say that in the eyes of many people, the Mercedes-Benz A-class is just an expensive scooter, and it will even be considered by many people to be "IQ tax" and "wide". Surprisingly, many 4S stores also take the initiative to give away the labeling service, which is why we rarely see the tail logos of "Beijing Benz" and "A180L/A200L" at the rear of the Beijing Mercedes-Benz A-class.
In order to hide the embarrassment, many Mercedes-Benz A-class owners will also paste performance tail tags such as A35L AMG on the tail, hoping to cover their ears and steal the bell, by the way, to show that they are different. It's just that the operation is as fierce as a tiger, and the displacement is only 1.33L...
If you say "buy Beijing Mercedes-Benz A-class = love vanity", then in daily life, both have a car purchase budget of more than 200,000, and the users who love vanity are actually not too many, and the Beijing Mercedes-Benz A-class listing has digested most of these users so far, so now there will be a cliff-like decline in sales.
Of course, the Beijing Benz A-Class is not in good shape, and it is constantly changing the model and rising prices. Once 150,000 online to buy Mercedes-Benz A-class segments emerge in an endless stream, on the one hand, there are exaggerated components, on the other hand, before this Mercedes-Benz A-class did have a large discount, but with the later lack of core and other objective facts, resulting in the chip to more high-end and easy to sell C-class, GLC and other models, thus affecting the Mercedes-Benz A-class.
From the current sale of the 2022 model, Mercedes-Benz A-class has cancelled the 2.0T four-wheel drive version of 220L, leaving only A180L, A200L models, and terminal discounts are not much, only about 20,000 yuan. Even the "beggar version" naked car price is more than 200,000 yuan, this is still a 1.3T low-power version, the power performance can not bear to look directly, the price is still so arrogant, don't blame the little sister can not move, even the old aunt also said that there is nothing to do.
Finally, the author is actually not optimistic about Mercedes-Benz CLA to replace Mercedes-Benz A-class, although Mercedes-Benz CLA has a higher value, but it is positioned more personality, the rear seat space performance is more chicken ribs, it can be coffee, but it is definitely not mineral water, destined to belong to only a small number of people, you say?
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