There is no doubt that "Pleasant Goat" and "Bear Haunting" are definitely the two most well-known domestic TV animations. The influence and popularity of the two in China is comparable to the "Doraemon" and "Crayon Xiaoxin" in the next 11th district, and it is conservatively estimated that as long as the two companies do not take the initiative to die, in the next 30 years, there will be basically no animation that can shake the status of sheep and bears.
The development trajectory of these two IPs is also extremely similar, also thanks to the state's policy of encouraging domestic animation and restricting imported animation, which also attracts a large number of young audiences in the form of unit dramas, and the same from the beginning of the whole network to the current wind review reversal, it has also been reported by some parents and friends for some unwarranted reasons. It's no exaggeration to say that friends in the 90s, 00s, and 10 age groups have definitely seen sheep and bears to a greater or lesser extent.
Unlike the "absolute double pride" in the field of TELEVISION animation, the gap between sheep and bears on the big screen is very large. "Pleasant Goat" began to enter the big screen in 2009, and until 15 years, it maintained the progress of one big movie per year. However, the highest-grossing "Happy Year of the Dragon" was only 166 million yuan, and the "Happy Goat in the Year of the Sheep", which led to the suspension of the big movie plan, only had a box office of 68.99 million.
After "Bear Haunting" began to enter the big screen from 14 years ago, the box office has stabilized at more than 200 million, and the average box office in the past five years has been as high as 600 million, in addition to relying on the mythical theme of "Nezha", the box office field, domestic animation films seem to find a comparable to "Bear Haunting".
After 7 years, "Pleasant Goat and the Basket of the Gray Wolf out of the Future" finally returned to the big screen again, and "Bear Haunting Return to Earth" launched a positive PK in the Spring Festival file at the same time, as the only film that dared to be screened in the Spring Festival file, it can be seen that the original motivation of the production team of Pleasant Goat and director Huang Weiming are quite confident. However, on the 9th of the current release, the box office of "Basket Out of the Future" of 119 million can basically be said to be a fiasco to "Return to Earth" with a box office of 683 million. Although it is a pity, I have to admit that at the box office, "Pleasant Goat" once again lost to "Bear Haunting" on the big screen.
So the question is, is "Pleasant Goat" really inferior to "Bear Haunting"? Why is there such a big gap between the box office of two equally popular TV animations on the big screen?
Far from mentioning, let's talk about this year's two positive PK movies. First of all, from the score point of view, the Douban score of the sheep and the bear are 6.7 points, and the reputation should be said to be a tie. In terms of the number of scoring, Pleasant Goat even has 2,000 more people than bear infestation, that is to say, in the popularity of the Internet, Pleasant Goat may be more popular than bear infestation.
On the schedule, "Bear Haunting" is three times that of "Pleasant Goat", but the box office is more than six times that of Happy Goat, and it is unrealistic to throw this pot to the row film. After all, it is understandable that cinemas will add a schedule of more popular movies.
In fact, the answer is obvious, "Bear Haunting" has only one success in the box office field, that is, "Return to Earth" is a better "family" animated film, even if I think "Basket Out of the Future" is better overall.
The animation quality of "Pleasant Goat and the Basket of the Gray Wolf out of the Future" does not need me to say more, the various burning direction clips on the Internet can explain everything, in my impression, perhaps in the domestic 2D animation movie, the action scene is only the one that spends "huge money" to build, and the "Luo Xiaohei" that is hot to Japan can be said to be better than this "Basket Out of the Future".
As an animation lover, I would very much like to see such excellent 2D animation on the big screen, but the reality is that in the subconscious of most outsiders, 3D is more advanced than 2D, which can be seen from the comparison of the playback volume of "Douluo Continent" and "Five Elements of the Misty Mountains". In the field of big screen, this discrimination against 2D animation will be further expanded, and the "Luo Xiaohei" that performed perfectly in all aspects of the year actually only achieved 300 million box office. Adults who watch movies with children, between sheep and bears, will naturally choose to watch the more advanced 3D masterpiece "Bear Haunting" in their eyes.
In terms of theme, the annual big movie of "Bear Haunting" is basically a routine, which can be summed up as a bald strong and two bears meet new friends together, defeat the villain, and protect the water and soil of one side. Although cheesy, such a plot is suitable for all ages, tried and tested, which is what we call "family fun" above. The "Pleasant Goat and the Basket of the Gray Wolf out of the Future" is a hot-blooded sports theme animation, strictly speaking, it is also the theatrical version of the TV animation "Pleasant Goat and the Basket of the Gray Wolf Victory". Although in terms of plot, "Basket Out Victory" has made great efforts to simplify and direct the plot, due to the time limit, many characters appearing in the movie have not directly explained their relationship, which is very influential for the audience who have not seen "Basket Out Victory". In addition, its theme of "basketball" further screens out a large part of the audience who are not interested in "basketball". The PK of sheep and bear seems to be the same as the contrast between sports events and various variety shows, and it is not the same running line from the beginning.
Coupled with the fact that "Pleasant Goat" has a 7-year gap period, people "Bear Haunting" has long explored a set of animation film routines suitable for domestic audiences, knowing how to attract parents and friends to take bear children to the cinema to see movies, you "Pleasant Goat" started again, and directly chose such a niche theme, it is not surprising that the box office lost so much.
But I think that although "Pleasant Goat" failed miserably to "Bear Haunting" at the box office, it does not mean that "Pleasant Goat" really lost, even if everyone is blowing about how "Bear Haunting" is so suitable for all ages, I also want to blow up this "Pleasant Goat" big movie, not only because I am an animation fan + basketball fan, this movie is really right for appetite.
Compared to the conformism of the "Bear Haunting" movie, I saw in "Pleasant Goat" their determination to break through themselves. Just like the theme they chose, "basketball", it is full of blood and courage that belongs to young people. As there is a line in the movie "Falling down is not terrible, the terrible thing is that you never dare to stand up again!" ”
Pleasant Goats once fell very badly, it took them 7 years to get back on their feet, and they stood very "hard", which is very admirable. The box office is temporary, but the word of mouth is a lifetime. I don't think many years later, people won't remember how many times Big Bear ii saved the earth, but they will remember that Pleasant Goat and Gray Wolf played such a wonderful basketball game on the big screen. This is the embodiment of the value of IP, to be honest, perhaps relying on the current domestic film box office is rising, Happy Sheep this big movie and the past "zodiac" series, choose a more stable theme, conservative, maybe the box office is much higher. But the original power chose to break through itself, embrace the future, dare to innovate, and launch a sports-themed animation that has never been seen in a domestic animation movie, which is enough for me to blow up. What's more, as a sports animation, the various memes in it are also very resonant.
I sincerely hope that all friends who like to watch animation and like basketball can take advantage of this last period to see this "Happy Sheep and gray wolf basket out of the future", which is the best sports animation film in China today. Blood, affection, friendship, youth, sports, to see these elements on the big screen, it is really touching! I believe that you who love animation will proudly say that sentence after watching it: "My childhood was a happy sheep" is really good!
Everything will have countless reasons for you to give up, but love can always be a reason for you to continue! I hope that "Pleasant Goat and Gray Wolf" is getting better and better on the road of pioneering, and I believe that with the establishment of our generation, the future must belong to you!