In other words, a gratifying phenomenon after the Olympic Games is that a large number of outstanding athletes have gained higher popularity, and many outstanding athletes have also received big-name endorsements after the Olympic Games.
Healthy, upward, natural beauty, positive energy, these excellent athletes can become the "new stars" that everyone chases, of course, it is a good thing, but with the publication of many endorsement advertisements, some viewers have found some problems - how are the sports stars on these advertisements not like those on the field?
Let's say that the latest cosmetic endorsement photos of our dragon team are good-looking, but after sending them out, they have received a lot of doubtful eyes - who? This ~ Dragon Team? How did the retoucher fix the handsomeness and killing of the Dragon Team?
Speaking of which, the shape and refinement drawings carefully pulled out by this stylist really did not reflect the spirit of the dragon team at all. The dragon team on the field may still have unshaubled stubble, his hair has been kneaded by his own towel, and occasionally there may be some dark circles and eye bags that are not well rested, but whether it is the sweat on his face or the muscle state when he exerts his strength in an instant, it is the most real, handsome and beautiful side of him as an athlete.
The dragon team after experiencing the excessive modeling and P picture in the advertisement cannot be said to be ugly, but obviously these are the most essential and authentic beauty of the athletes, and they have been repaired.
It's a pity.
The most beautiful moment for athletes is the moment when they are on their own sports field.
That's what I'd like to say in particular. Not only the Dragon Team, but also the Feather Knot, which has always been very popular with advertisers, often encounters this problem - the over-styling and P-chart of advertisers.
Let's say that the recently unlocked Donghe Pharmaceutical advertisement, the new CM is out, the most unbearable thing for ice fans is - this hairstyle, the color of this foundation, is it serious?
If the shape of Donghe Pharmaceutical is to limit the appearance of Yusheng knot string with yellowed foundation and "iron bangs", then the new advertising hard photo of Xue muscle essence is also similar to the dragon team's cosmetics advertisement - P figure is excessive.
The problem is that with the natural skin of the feathered string, such a P-plot is simply negative. After all, the plain face photo of Yu Yu's string that was photographed on the field was like this
Is not makeup no P picture more beautiful degree ah! Not to mention, the feather knot on the ice, even if it is the simplest training suit, also has an aura like a spotlight, which is an atmosphere that cannot be created by any advertising lights and shapes!
This is probably why the advertisers of Yusheng Knot have made so many well-shaped commercial films, but for ice fans, the most beautiful thing is still the reason for those few advertising films with the ice rink as the background and more showing the training and competition status of Habu Knot!
For example, Rakuten made and broadcast the advertisement for all athletes before the opening of the Tokyo 2020 Olympic Games
Another example is ANA's famous "so-called miracle" response advertisement~
They are called "beautiful" because they present the most authentic and pure state of feathered strings on the ice rink.
And that's the most shining moment for athletes.
So in fact, I want to say to all advertisers that it is of course good to enable athletes to do endorsements, but please return the athletes' advertising shoots to the training clothes and to the competition field, where they are really more beautiful!