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Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

At the end of 2021, Novum Chocolate cooperated with Huabei and National Treasure

Launched the "Dream Dunhuang" chocolate gift box

Made with modern chocolate manufacturing process

Restore dunhuang cultural relics

Hope through the form of cultural relics productization

Let the national treasure truly "come alive"

Let more young generations understand history through products

Bring the retro trend of traditional culture to modern life

Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

"Dream Dunhuang" joint chocolate

It is also a "heritage chocolate" that travels through time and space.

The process of opening this chocolate

It's like starting a long-standing dialogue between ancient and modern times

Novum Dunhuang ancient book dark chocolate

It is a limited peripheral of the "Huabei Cultural Relics Protection Program"

5% of the sales will be donated to the China Cultural Relics Conservation Foundation - Huabei Cultural Relics Protection Special Fund

It is used to support the conservation of cultural relics

Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

This chocolate design concept originated

The condensation of the archaeological process of Dunhuang ancient books and cultural relics

The outer packaging adopts a "door opening" design

Combined with the atmosphere of "Dream Dunhuang", the ancient characters

Create an immersive treasure hunting experience

Digging through layers of excavations makes you feel like you're on an archaeological site

Gold three-dimensional magnetic door stud inlaid in the center

Let the action of opening the box add a sense of solemn ceremony

The exterior extracts the mineral pigment color of the Dunhuang murals as the main color

Strive to restore the style of Dunhuang to the greatest extent

Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

The gift box is designed in the form of double doors

Gently pull open the three-dimensional "doorknob"

Restore the process of opening doors in real life and enhance the real experience

It's like pushing open the door of history

Take you into Dunhuang and feel its unique cultural charm again

Give users a more surprising product experience

Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

When you open the gift box, you can see that the box contains two pieces of dark chocolate

The design of the large squares associates it with the ancient books of the murals

Give the product a strong sense of ceremony and culture

Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

The chocolates are engraved with the team's hand-drawn ones

Inspired by the Dunhuang mural "Nine Colored Deer Sutra"

The Dunhuang Nine-Colored Sacred Deer was recreated

The other is the Dunhuang "Orchid Pavilion Collection Sequence" with golden ancient characters

Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

From the degree of simulation to the sense of three-dimensionality, this "Dunhuang Ancient Book" chocolate

All show us a more vivid Dunhuang culture

It takes into account the gift-giving and commemorative value of the product

Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design
Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design
Dream dunhuang! Huabei x National Treasure x Nova Co-branded Chocolate Packaging Design

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