The Internet of Everything, the iterative blessing of mobile phone hardware on space technology (XR), and Zuckerberg's "meta-universe" architecture, all of which more or less mark the beginning of the development of XR technology. The big factories and start-ups in the industry are looking forward to showing their skills in this round of outbreaks. In addition to the early popular AR game "Pokemon Go", practitioners also expect the XR Internet to reshape the form of digital applications and change the way to interact with scenarios such as information, entertainment, social networking, and work.
Founded in 2019, Beijing Xinshijie Technology Co., Ltd., with the help of the most simplified executable version (MVP) of its AR terminal application "Material Cloth Space", has demonstrated the prototype of a new generation of spatialized self-media platform today, one and a half years after its launch. This application has always been an AR terminal application with spatial self-media DNA from landing to iteration, and it is also constantly updated and improved according to the needs of users. Today, when large factory products dominate all aspects of life, perhaps we should be thankful that there are still some vision-driven companies that strive to exist, innovate, and look forward.
What is spatial self-media? "It is a UGC/PUGC platform that uses XR technology to use physical space as an interactive anchor," said Wang Yinan, co-founder of Wupu Space, "which can be simply understood as using two-dimensional screens as a communication carrier for content such as Weibo and circle of friends to be put into a parallel space that is superimposed with reality with XR technology, and the recipient also obtains content in the 'external world' of this real place for interaction." ”
In today's world where every AR/VR product emphasizes immersive experience, the cloth space team has done the opposite, weakening the AR experience in the MVP version, and emphasizing AR as an interactive point rather than the functional design of the visual experience. For the creative team, after experiencing the practical feedback of the initial sensory experience version, the operation of the material space after balancing the function points is easier to land and spread, and the AR hardware support requirements for the mobile terminal are not so demanding. In order to meet the needs of users in different segments, the material cloth space can be described as doing enough homework, whether it is for the C-end of UGC, or the content cooperation of PUGC, or the commercial B-end that is about to be integrated into it, the team has a very innovative and meticulous development and upgrade plan.
For C-end users, the MVP version of the cloth space is more like a parallel to reality, full of AR memory points of the memory space, a visible "like water age", an equal, temperature of the new medium. It cleverly loads a proprietary geographic location into each digital dynamic through lbS location services, and then uses AR technology to make it into a visible time capsule for storage in the "external world" of the positioning. It's like moving your circle of friends to a real release location, superimposed on the real world, letting time pass, allowing it to extend out of thin air, whether it is yourself, relatives and friends, or strangers passing through here, let a moment from the past and tell the story easily pass to the future self, relatives and friends, reach the strangers who pass by here.
In the 18 months since the launch of the cloth space, there have been more than 6 million AR time capsules in all corners of the world, according to the iteration plan revealed by Wang Yinan, AR interaction will no longer be limited to relying on LBS positioning services, but through the combination of other technologies, with the help of more physical media that can be touched in life to transmit virtual digital information.
(Story feature that has been launched) Source: Cloth Space
In the team of the material space, there is also a group of young people with professional editing experience, who are extremely sensitive to life and topics, have a strong desire to express, and also have professional writing and art skills. Such staffing is rare for a start-up technology company, and it is this group of young people who have taken on the cooperation content of PUGC and gradually brought the latest functional section of the material space ready to be launched: "Time and Space Stories".
In "Time and Space Stories", a separate AR time capsule will be connected by a story line, telling a certain experience in the most suitable way, it may be a space film festival formed by a series of pictures, it may be a narrative, or it may be a few frames of unrepeatable moments, these different forms of stories with AR as the carrier, scattered on the location where the story takes place. In short, the material cloth space will cooperate with more high-quality creators in time and space, so that the creation can cross the traditional media and leave a slow imprint on the subsequent time and space in this new space parallel to the real world.
Not only that, the cloth space is also collecting stories from ordinary users on the whole network, "You tell, the cloth records." "In the cloth space, in front of time, traffic stars are equal to ordinary users, and each user deserves to leave his own AR footprint in the world touched by life."
For the commercial B-end, the material space has a well-thought-out access plan. They believe that any product with space technology as the main direction of attack needs to use its own C-end as the traffic entrance, which is an unshakable foundation, and only on top of this can we develop an extended space and complete the commercial closed loop. It is adhering to this concept that Wupu Space will launch a B-end self-media platform called "what you see is what you know" in the third quarter of this year, which is intended to create a visual human environment, arborize information display in specific areas, and spatialize information retrieval; let virtual and reality seamlessly connect, let merchants freely release AR information hotspots, and let digital information integrate into the points, lines and surfaces of life. At that time, just open the space of the material cloth and look around, you can personally feel a new AR information world, explore all the unknowns and possibilities in reality.
Of course, there is still some room for improvement in the MVP version of the cloth space: the user operation experience still needs to be continuously optimized, the AR visual effects limited by the differences in mobile hardware must be improved, the C-end user interaction needs to be formed on a larger scale, etc., but "no one knows how to do it from the beginning," Zuckerberg said, "The idea will not be fully formed at the beginning, only when you start to deal with it will gradually become clear, all you need is to start doing it." Anything we do will have all sorts of problems in the future, but that doesn't stop us from getting started..." Therefore, for the current deficiencies, let the iteration of the cloth be solved, and let the "bullets fly for a while".
In the concerted efforts of the industry, XR technology will be the mainstream of the future, that in this initial stage, everyone needs more patience, whether it is for the space of cloth, or for other innovative products created by the same industry, more understanding, more patience and tolerance, the development of any new technology is gradual, inseparable from the healthy soil provided by society.
Isn't the best way to predict the future be to create it yourself?
Disclaimer: The press release is not an official vr gyroscope, and legal issues are not related to vr gyro.