Zhang Jie and Xie Na bought a house suspected of jumping off a single incident, which hit our pain points

Zhang Jie and Xie Na bought a house suspected of jumping off the single incident,

Hit our pain points

Text/Yan Ling sheep

01

The blogger "Shanghai Real Estate Observation" posted an article breaking the news, saying that Xie Na Zhang Jie found an agent to buy a house, and then skipped the list signed by the agent to find the landlord, saving the intermediary fee.

The breaking news of the incident is probably as follows: In 2019, a real estate agent twice took Zhang Jie and Xie Na to see the house, more than 300 square meters and more than 60 million, and then, Zhang Jie Xiena said that she did not like not to buy, and then the two bypassed all the intermediaries, privately signed a contract with the landlord, and afterwards there was a lawyer who threatened him not to expose the matter.

In the end, the agent decided to go abroad to study, and now that he has a serious COVID-19 illness and does not want to leave with a secret, he exposes the matter.

Zhang Jie xiena was rumored to have jumped a single to evade the intermediary fee when buying 6,000 Marriott houses, and I don't know if the matter is true or false.

Zhang Jie and Xie Na also sent a lawyer's letter, saying that the other party had spread rumors.

I feel that what the whistleblower said does have doubts. For example, when talking about jumping orders, you have to join plots such as "infecting the new crown and studying abroad".

However, the whistleblower has photos, relevant real estate inquiry information, and currently put up a "casual you sue" posture, as if it is true.

I didn't say they must not have jumped orders, they could only continue to squat for a follow-up....

This kind of behavior is certainly not right, but I hope it will be a tipping point for us to discuss how the real estate brokerage industry should develop.

If Zhang Jie and Xie Na buy a house and jump order incident is true, then it touches the pain point of the real estate agent: they work hard to serve customers, but in the end they can't receive a penny, and people are white prostitutes.

If what the whistleblower said is true, more than 60 million houses, the intermediary fee to talk about 1 point or 0.5 points (according to the Guangzhou market, the higher the transaction price of the house, the lower the number of points that can be negotiated), you need to pay 30 to 600,000. Pay the same labor, the lower the transaction price, the more difficult it is for the intermediary to make money, the higher the transaction price, the more the buyer feels that the loss...

This also touched the pain point of buyers: the intermediary fee is indeed too high, so high that many ordinary people may have the idea of jumping orders.

Skipping orders is not right, but I think the real estate brokerage and tour guide industry is developing deformed.

02

Dealing with intermediaries a lot, my feeling is: you don't have to avoid real estate agency transactions in order to save a little agency fee, you have to have a pattern of "let the middlemen earn the difference", because the service is valuable and can save you a lot of things.

Build a good relationship with a real estate agent, and the information they provide at key moments will allow you to make the right investment decisions.

Once, a tenant asked me to sign a contract with her directly, bypassing the intermediary and not paying the thousands of intermediary fees.

I said, I disagree. Even if the intermediary fee is paid by myself, I still have to sign the contract through the intermediary. On the one hand, people's intermediaries have also paid labor, and it is a very bad behavior for us to skip orders privately. On the other hand, through the intermediary lease contract, it is also a guarantee for each other, and in the event of future disputes, they can also be asked to coordinate as a third party.

I said, when you have a lease, just leave this community, but if I rent or sell something in the future, I will still need to rely on the labor of the intermediary. We do things openly and brightly, with sincerity and faith, the psychological cost is also low, and we are not weak when we see the intermediary in the future. It's not worth it to save that little intermediary fee.

I personally think that the intermediary fee charged in the rental process is quite reasonable, but the intermediary fee charged in the real estate transaction link is indeed too high.

A friend of mine bought a house of 20 million yuan and gave 300,000 yuan to the intermediary fee, but the agent took a few looks at it and finalized it, and their little labor was indeed not worth 300,000.

There are also intermediaries who eat the difference directly.

For example, a woman in Shenzhen once posted a video saying that she spent 41.5 million yuan to buy a luxury house, and only after buying it did she know that the landlord was actually listed for 38 million.

Her agent ate the difference of 2.5 million yuan and quickly resigned and returned to her hometown.

Last year, there was also a news that dozens of owners in Nanning were defrauded by a real estate agent, just brushed their faces, and the property under their names was sold by the agent.......

The media interviewed the real estate trading center, and the trading center said one sentence: the owner is not familiar with the operation process of the app.

I read the whole news, and there is only one feeling: even if the real estate trading center develops the app, there is one more link to enter the mobile phone verification code in the transaction link, and there may be many owners who will wake up.

I feel that in our society, everything is like this: the game comes first, and the supervision is seriously lagging behind.

The early illegal fund-raising cases, later mobile phone payments, p2p, and now driverless technology, face recognition technology, etc., are waiting for the thunder to burst out one after another, and the regulatory authorities have come up with the idea of filling loopholes.

The philosophy of "exploiting loopholes" is always useful again and again, because most likely, it is encouraged.

Of course, the real estate intermediary industry has a low entry threshold, the industry is mixed, and there are a lot of good people and bad people. When you encounter bad people who exploit this kind of loophole, your hard-earned money may have to be lost.

I myself have threatened by real estate agents. Moreover, sometimes there are problems such as the income of the vast majority of real estate agents is very low and the industry supervision is not in place.

03

In an industry, if the basic salary is pitifully small, then they will generally not be soft when it comes to catching the target customer.

The most typical are tour guides and real estate agents.

Tour guides arrange group tourists to play in food, clothing, housing and travel are also responsible for explaining, this is the service they provide for tourists, should have been economic compensation, but many domestic travel agencies engaged in vicious competition, scrambling to launch low-cost groups, and can not pay the tour guide can compensate for the value of their labor wages, resulting in tour guides are particularly keen to drive tourists to the shopping shop to be "slaughtered" or on the tourist bus to sell their own purchased products.

In this regard, there have been many conflicts that have arisen. When everyone can form "the tour guide provides services, you should pay the service fee to the TA", perhaps this market will slowly return to rationality.

The same is true of real estate agents.

Every agent spends time, energy, physical strength, and telephone bills to take you to see the house.

In the summer, they sweat and accompany you to read one set after another, but in the end you are likely not to buy, wasting a lot of people's time.

The service costs incurred by the real estate agent to take people to see the house for free are finally paid by the customer who finally buys the house for himself and other customers who have not bought.

Before a real estate agency app launched to charge for house viewing services, each time the house viewing fee ranges from 5-50 yuan, if there is a transaction, the intermediary fee is only 0.5 points, but then this thing did not work out, because there are too many free house viewing services, everyone is willing to find free.

The result? Free is the most expensive, free to take you to see the house is true, but the real deal generally requires you to pay 2-3 points of intermediary fees.

Seriously, I think this model is pretty good.

Take a million properties as an example:

The house viewer looks at dozens of houses, first pays hundreds or thousands of house fees, and finally takes a fancy to a set, the transaction, the intermediary fee is five thousand, adding up to less than six thousand yuan. This can increase the cost of house viewing for those who do not want to buy a house but always want to go to see the house to understand the market situation, and the intermediary also gets the corresponding labor remuneration in the process of taking different people to see the house.......

If the house viewing is free, the agent may not have any income for half a month, and finally catch a willing to buy, bound to want to compensate for the useless work they did some time ago, then the intermediary fee is very expensive, and the house viewer may need to pay two to thirty thousand.

The house viewer feels that the price is expensive, and it is very likely to jump the order or bypass the intermediary to find the original owner directly, and the result is that both sides are unhappy, resulting in a tense interpersonal relationship between the house viewer and the owner and the agent.

I think real estate agents should reform and make money by "service", not by playing "poor information".

Moreover, it is best to reduce the intermediary service fee, but increase the "viewing fee".

Such a market is fairer and more standardized.

However, once an industry has opened the mouth of the initial free service at the beginning, it is very difficult to return to rationality in the later stage.

From this perspective, perhaps we can only allow the relationship between tour guides and tourists, intermediaries and house visitors to continue to strain (compared to other industries, not that the relationship between the two is necessarily tense).

04

The more I work with real estate agents, the more I feel that there are not many professional real estate agents.

At present, domestic real estate agents only play a role in "pimping" rather than "brokerage", and their purpose is only to quickly facilitate transactions and get commissions.

The custom in Guangzhou is that almost all taxes (including intermediary fees) generated by buying a house are paid by the buyer, but it is difficult for the real estate agent to consider the problem from the buyer's position.

Facing any suite, they will say "this is for you".

Mingming real estate is far from the subway, but it is said that it is a subway house; Obviously the location is very remote, but it is said that there is a lot of appreciation potential there.

Many times, they will go out of their way to recommend new properties that are not suitable for you at all, just because the new properties give you more commissions.

Its effect on the buyer is even less than that of the feng shui master invited by the buyer.

At present, our real estate brokerage services revolve around "houses", not "people".

Owners have listings, and even though they don't have to incur agency fees, real estate agents are friendlier to them.

A house, sold to A is also sold, sold to B is also sold, anyway are "iron houses, flowing water buyers", therefore, the intermediaries occupy a good territory, good service on hand with rental or sale of the owner can be.

But the problem is: buying a house is a million dollars of investment, spending almost half of the buyer's life savings. Throwing this money here or there with this money, the outcome is very different after a few years.

Buyers also need professional brokers to help them analyze the difference between this and that, and someone to help them find a suitable house throughout the city.

At present, this analysis can only be done by the buyers themselves, but many buyers only start to study the market, step on the market, and look at the house only a few months after buying a house.

At this time, if there is a more professional broker who can accompany and give advice throughout the process, I believe that the buyer is more willing to pay them a high commission.

The current real estate agent earns a "information asymmetry" money. They stay in the store, grasp the information of all the listings near the store, and then "wait for customers to come to the door".

The buyer himself makes decisions, steps on the plate, looks at the house, and then contacts the owner through the intermediary, the two sides enter the transaction process, the intermediary helps the owner sell the house, and earns some "information asymmetry" money and "accompanying the house" errands to the buyer.

In essence, this business model is no different from the bank's "waiting for customers to come to the door": want to buy a house here? Want to find the owner's contact details? Find me and give me money.

Sometimes, I see some girls who have saved a little money and put all the money into the apartment, and I really feel sad for them.

Buying a house is a big investment after all, and if a professional guides them a bit, they can avoid a lot of losses.

In this regard, I have written a lot of articles, but click here to view "Seeing that she spent 4 million yuan to buy a house, I look like I am going to die", "The "posture" of your house in Guangzhou may be wrong...", "Buying a house, where is the "early knowing"? "With 2 million cash in hand, do you want to pay off your mortgage in advance?" Fat Sheep tried to answer the question, but please pay attention to the time of the post, because the real estate situation is always changing.

I was also thinking: When will we have a real estate agent who can stand on the buyer's side and guide you how to buy a house and invest?

They can explicitly suggest to you: this area, this house is not for you at all. You have a crush on a house, they can help you bargain, the whole process to help you control the risks that may arise in the process of buying a house.

This service model is very similar to the service model of a law firm that specializes in providing legal advice to people and helping people fight lawsuits.

At present, it seems that some housing V and institutions have carried out this service (I can't live in the future), but it is not yet a climate.

Buying a house is the biggest investment for ordinary people, involving more money than lawsuits, and many buyers should still need this service.

Let the real estate agent "lawyer", in fact, there is a lot of potential.

It is also imperative to improve the charging model of real estate agents, make the labor of real estate agents more dignified, and make the entire industry more standardized and orderly development.

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Author: Yan Lingyang, post-80s, emotional columnist, new feminist author, member of the Chinese Writers Association. He is the author of the best-selling books "Those That Make You Miserable, One Day You Will Laugh and Say It", "May You Let Go of the Past and Be Worthy of the Future", "May You Have a Journey and a Way Out", "I Am Divorced", "There Is No Loneliness in Your Jianghu - An Alternative Interpretation of Jin Yong's Martial Arts Novels" and a children's picture book "Mommy's House, Daddy's Home". With 13 years of experience in the financial industry (management), he is now the founder of a cultural information consulting company in Guangzhou and the co-founder of a cultural media company. Born in Lijiang, Yunnan, he currently lives in Guangzhou. Welcome to pay attention to the WeChat public number: Yan Lingyang Weibo: Yan Lingyang ~

PS: The picture is all source network.